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Sports Marketing

In: Business and Management

Submitted By liciamay
Words 362
Pages 2
What: Golf Tournament
When/Duration: Spring season; April 2, 2011
Where: Masonboro Country Club
Why: Philanthropic Event, American Cancer Society
Fees: UNCW Students/Faculty with ID Card - $50 All non-students/faculty - $60 Team of 4 Fees include lunch by one of our sponsors
Target Market: Golf Oriented Wilmington, NC locals
Conflicting Events/Competitors Analysis: At this time there are no events scheduled through the City of Wilmington or UNC-Wilmington for this date and time.
Objectives: Increase Public Relations of the Cameron School of Business through community involvement and establish a relationship with a philanthropic organization for future interaction.
Promotion:
• Signage and WOM advertising
• Tables on UNC-Wilmington campus that will allow easy access for students and faculty
• Social Media - Facebook promotion
• TV/Radio paid ads?/donation because of cause (research cost of commercials in through Cumulous broadcasting)
• 3 Golf Pros from local golf courses including XXX of Masonboro Country Club, Steve Isley of Oak Island Golf Course, and Barry Walters of St. James Plantation Sponsorship Proposal Letter

[date]
[Sponsor Name] [Sponsor Organization]
Dear [SPONSOR NAME],
UNC-Wilmington’s Cameron School of Business invites you to become a sponsor for our first annual Cameron Golf Tournament to benefit the American Cancer Society and the Cameron School of Business.
The primary source of funding for Cameron Golf Tournament is from local sponsors, such as yourself. The Cameron Golf Tournament will not be receiving governmental funds.
This exciting event will be held at 9am on April 2, 2011, at Masonboro Country Club. It is a benefit golf tournament.
As you may be aware, the American Cancer Society and Cameron Business School have provided many services to the Wilmington area citizens for the past years. The funds...

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