Sports Marketing

In: Business and Management

Submitted By Rae1712
Words 758
Pages 4
Business 115

6 August 2006
Sports Marketing
Marketing has become a vital part of sporting events in our country. When market researches use the four P’s to marketing; product, price, place and promotion they are more likely to be successful. NASCAR is a good example of a sporting event that spends a lot of money in market segmentation and marketing research. By doing so, NASCAR is able to find their target market and design their advertising for that particular market.
There are many marketing opportunities available for sporting venues. Often we will see commercials advertising the next competition day on television or local areas will advertise for their specific venue. We also see billboards, magazines and newspapers advertising an event or an athlete. There is a lot of money to be made in advertising. According to an article written by Nickels-McHugh-McHugh, NASCAR decided early on that corporate sponsorship was vital to long-term growth because market research showed that NASCAR fans are three times more likely to buy NASCAR sponsors’ products than fans of other sports. Using the four P’s to marketing will ensure a company can use best marketing strategies as possible.
Evaluating the product you are selling is the first step in marketing. You must have a product that people want and are willing to spend money. In sports, for example, the product is the sporting event. The product or event must be pleasing to the consumer so that they will continue to return. Then there is the price. The price must be set so the event will draw as many consumers as possible, but not so high, that few can attend. Determining the price can be a very tricky part to marketing, but it is a very crucial part of marketing. The third step to marketing is place. Choosing a place to hold the sporting event can make or break a business. The venue should be located…...

Similar Documents

Team Sport

...Team sport is sport activities that involve a group of individuals, divided into teams and work together to reach their ultimate goal, usually, the goal refers to win in a match or competition. Common examples of team sport are football, basketball, volleyball and so on. Team sport relies heavy on members working together effectively. Specifically, in a team, members communicate, solve conflicts and problem and make decisions. On one hand, individually, athletic needs to keep improving themselves through intense trainings. On the other hand, as a team, athletics need to cooperate with each other and achieving the best. Athletics need to deal different people. a) Among team members Corporation is an essential element in team sport. Attitudes can follow after behavior, this means cooperative actions, such as those performed by people on sports teams, feed mutual liking. Such attitudes, in turn, promote positive behavior. Not only will people sometimes stand up for what they believe, they will also to believe in what they have stood up for. However, if cooperative actions in the sports team are disturbed by the separate training sessions, the team members will feel distant from each other thus lead to the lack of confidence and feelings of worry even before the game starts. Mutual liking is important for good team cooperation and performance during the competition, if it cannot be well-established, the consequences will be seen in the results of games. Usually, a...

Words: 518 - Pages: 3

Sport Obermeyer

...SPORT OBREMEYER Sport Obermeyer designs and sells high-end skiwear from Colorado. Their products are sold in US departmental stores and specialty ski shops. Most of its production is carried out in honk Kong and china by its partner, Obersport. Annual production capacity is approximately 200,000 units. The minimum production quantity in Hong Kong is 600 units and 1200 units in china. They earn a 24% profit on whole sale price on every product and losses 8% on discounted sales. There are many challenges strangling this company as they serve fashion wear which are highly unpredictable. They have long lead times due to uncertain forecasts and geographical distance. The life cycle of their products are short leaving no time for comfortable manufacturing process. They have a seasonal demand with most of their sales happening during one quarter of the year. In case of stock outs they lose their 24% margin and make 8% losses on over stocked goods or marked down prices. This results in high holding costs. This highly volatile demand requires them to produce in two phases. One batch of production is to be carried out based on initial forecast and the other batch after the las vegas event requiring highly flexible supply and manufacturing process. The following exhibit shows the demand forecasts for 20000 units. STYLE | LAURA | CAROLYN | GREG | WENDY | TOM | WALLY | PRICE | Gail | 900 | 1000 | 900 | 1300 | 800 | 1200 | 110 | Isis | 800 | 700 | 1000 | 1600 | 950 | 1200 | 99...

Words: 1345 - Pages: 6

Sport Management

... definition for the idea of sport management, but there are still two other sites to look at as well. The second site I looked in to was called Sport Business. Their version of sport management is stated in relation to their site, but is well said. Sport Business Group is driven by the belief that the sports industry is a business sector worthy of its own analysis, intelligence, trade media and B2B marketing services. It is our ongoing goal to maintain a position of leadership both within the industry and in representing the industry to the business community (SBG Companies Limited, 2013). I think this definition is short, sweet, and to the point. The last site we were asked to explore was the Athletic Business Magazine. I could not find a concrete definition of their version of sport management, but I did find out what they are about in promoting it. They stated that for decades, decision-makers in the multibillion-dollar athletic, fitness and recreation industry have regarded Athletic Business as their "must read" resource for the latest and best information available to help ensure their professional success (© Athletic Business Media Inc., 2013). Born 35 years ago as a magazine devoted to a sports industry just beginning to think of itself as an industry, Athletic Business has grown to become an internationally recognized multimedia brand. Athletic Business is read in print by more than 40,000 qualified subscribers (and tens of thousands more online) representing......

Words: 759 - Pages: 4

Sport

...An essay on Sport The issues involving Sport has been a popular topic amongst scholars for many years. I find my self constantly drawn back to the subject of Sport. While it has been acknowledged that it has an important part to play in the development of man, there are just not enough blues songs written about Sport. It still has the power to shock those most reliant on technology, many of whom fail to comprehend the full scope of Sport. Keeping all of this in mind, in this essay I will examine the major issues. Social Factors Comparisons between Roman Society and Medieval Society give a clear picture of the importance of Sport to developments in social conduct. I will not insult the readers inteligence by explaining this obvious comparison any further. The immortal and indispensable phrase ‘honesty is the best policy’ [1] created a monster which society has been attempting to tame ever since. Much has been said about the influence of the media on Sport. Observers claim it raises the question 'why?' Some analysts have been tempted to disregard Sport. I haven’t. It is intrinsically linked to adolescent inner acclimatisation. Economic Factors Increasingly economic growth and innovation are being attributed to Sport. We will study the Lead-a-Duck-to-Water model. For those of you unfamiliar with this model it is derived from the Three-Amigos model but with greater emphasis on the outlying gross national product. National Debt Sport Clearly the graphs...

Words: 496 - Pages: 2

Sport Leader

...Awrangzib Hashimi ST: Sports Facility Design & Mgt Professor Keith Bosley Choose an individual in sports who you think is a good leader and write two to three paragraphs about the type of leader they are and the characteristics that make them a good leader. A successful sport leader has the same positive characteristics as other good leaders. A sport leader obtains an expert skill level in their field and an enthusiastic understanding of their sport, other team leaders and coaches in other sports. Moreover, a sport leader possesses effective interpersonal skills of being able to communicate efficiently, motivate and appreciate his team members. Also, he must be responsible, flexible and patient while maintaining equal amount of integrity he expect from his team members and other sports leaders. In sports, typically the team leader is the coach, who is respected by other team members, not only because of his abilities and skills in sports but also for his individual qualities as a leader, such as responsibility, work ethic and attitude with team members. Julio Velasco is an Argentinean professional volleyball coach who had led the Italian men’s national team to many successes in international volleyball matches. Later, he became the coach for Italian women’s volleyball team. A few years ago on 2011 he has started his leadership duty with Iran men’s national team. He has been performing a successful rule and has a great impact on Iran’s volleyball success this year...

Words: 581 - Pages: 3

Sport Management

...Case Study What is the core role of lifesaving clubs and agencies? Its mission statement states in part that its role is ‘to lead, support, collaborate, with national and international organisations engaged in drowning prevention, water safety, water rescue, lifesaving, lifeguarding, and lifesaving sport’ (www.ilsf.org). What are their likely source of income, and why? Lifesaving clubs and agencies rely heavily on the supply of public funding by the government. The costs associated with the development of sport such as building or improvement of facilities is usually funded by the government. The government/State heavily funds lifesaving clubs and agencies. It is because the State believes that it can improve the well being of society by its various interventions. (Hoye, Russel. 2006, p. 20). This type of intervention falls under the neo-liberalism ideology. It was found that ‘neo-liberals believe government should not engage directly in most economic activity, but rather provide only base level infrastructure, legislative guidelines within which private business can thrive’ (Hoye, Russel. 2006, p. 27). How feasible would it to get the people being rescued to actually fund the operations of lifesaving clubs and agencies? It will not be feasible for the people being rescued to fund the operations because the cost of running the lifesaving clubs and agencies are huge. The amount of money channelled to the lifesaving clubs and agencies by the State to the...

Words: 579 - Pages: 3

Sport

...Barriers to participation for 3 target groups and all the stages of the sports participation pyramid I am going to explain the barriers to participation from 3 different target groups at each stage of the sport development pyramid. My 3 target groups are Over 50s, Women and Young people. Over 50s is a target group because there is more over 50s playing sport now than ever before, this is because people are living longer and wish to keep fit and active. Young people is a target group because if people can get young kids active and give them a chance to do sport at a young age then it is more likely that they will carry on with sport and go up through the sports participation pyramid. Women is a target group because although traditionally women participate less in sport, the number of women in sport has gone up in the past few years. From 2005 to 2008 the overall women participating in sport went up from 2.57 Million to 2.81 Million (12.3% increase). Also more women are playing male dominated sport like Rugby and Football. Target group 1 – Over 50s At the foundation stage for Over 50s there is not any facility’s that will teach the basic skills for a sport. For most sports such as Crown green Bowling participants will go straight into the participation stage. In the participation stage for Over 50s a barrier would be cost of travel. If a person cannot drive then the cost of the buss maybe too much and if it is too far to walk the participant may have to stop...

Words: 3275 - Pages: 14

Sport

...Football In Soicety – How does football make you feel? Football makes me feel like I am on top off the world. Everything about this beautiful game gives me a good feeling. If it’s playing the game or even if it’s watching the game. Playing the game is what I have always loved doing because I love the sport so much. From being a young boy kicking a ball around the playing fields too now playing in competive matches weeks in and weeks out. When I am playing the game I get a real buzz from it. Their is no better feeling in the world whenever you score a goal in a match. From the moment the ball leaves your feet and travels into the net. It could complete your day and make you feel so happy. Playing football always gives you something too look forward too. You always want too no when the next match is our when the next training session is. This gives you a good feel off exictment. The best way I enjoy football is having a kick about with your mates in a soical area. As we did in class last Monday whenever the whole class traveled to Bedford Park too have a kick about. Wakening up in the morning knowing you had a kick about with a bunch off lads instead off having to go to a lecture brightens up your morning, this makes you feel good. During the game when you are playing you have a huge smile on your face and its all about having so much fun. It makes you feel great. However, football can also make you feel angry and can be upsetting. Playing a competive game off football at...

Words: 930 - Pages: 4

Sport

...SPORT Sporting event: - there are many sport event are help in the Britain + Premier League + Golf Ryder Cup + Race formula (F1) Grand Prix + Horse- race Grand National + Tenis Wimbledon. 1/ Premier League Premier League's top division of English football club. Football League foreign. The season starts from August to May, with 38 rounds and a total of 380 matches. Most of the game takes place on Saturday and S out of 47 clubs attended since the tournament was founded in 1992, has five clubs have won the title: Manchester United (13), Chelsea… 2/ the Ryder Cup was officially established, with the Gold Cup by the sponsors merchant with the first official season in 1927. Ryder Cup takes its name from the person is said to have created it, Samuel Ryder. He was a merchant's capital, and has put forward the idea to form leagues and is also the sponsor for the season's first Cup. Winners will last from Friday to Sunday. On Friday there will be 4 fourball and 4 foursome matches take place in the afternoon. 3/ Wimbledon resolution files (English: The Championships Wimbledon) tennis championships is English. It is the oldest and most prestigious of tennis. The championship was organized in about June, July, the 3rd prize in the Grand Slam system every year, after the Australian Open and French Open, and before the US Open. League conducted in 2 weeks; 4/ Grand National is the world famous horse race...

Words: 294 - Pages: 2

Sport

...Gameplay Association football is played in accordance with a set of rules known as the Laws of the Game. The game is played using a spherical ball (of 71 cm (28 in) circumference in FIFA play), known as the football (or soccer ball). Two teams of eleven players each compete to get the ball into the other team's goal (between the posts and under the bar), thereby scoring a goal. The team that has scored more goals at the end of the game is the winner; if both teams have scored an equal number of goals then the game is a draw. Each team is led by a captain who has only one official responsibility as mandated by the Laws of the Game: to be involved in the coin toss prior to kick-off or penalty kicks.[7] The primary law is that players other than goalkeepers may not deliberately handle the ball with their hands or arms during play, though they do use their hands during a throw-in restart. Although players usually use their feet to move the ball around, they may use any part of their body (notably, "heading" with the forehead)[8] other than their hands or arms.[9] Within normal play, all players are free to play the ball in any direction and move throughout the pitch, though the ball cannot be received in an offside position.[10] In typical game play, players attempt to create goal-scoring opportunities through individual control of the ball, such as by dribbling, passing the ball to a team-mate, and by taking shots at the goal, which is guarded by the opposing goalkeeper...

Words: 3116 - Pages: 13

Sport Policy

...Sport policy • Chapter 5 ASPH 1983-96 • 83- Hakwe govt elected 9 reformers) • Dept of sport recreation and tourism, reintroduced • 83- sport white paper successpr tp bloomfield • 85- aust. Sport commission ASC created • 87- Americas cup defence funding • 89- AIS and ASC Merged • Community sport a priority again- Childrens sport • 2 key propsitions • Elite success drives participation • Bigger pool means better elite athletes 83 - 96 91 KEating becomes pm Range of specific issues, drugsm state institutes, tobacco sponsorship, education, inquiries 93 - olympics to sydney ASC restructure 1 elite sport and AIS 2 sport d'ment 3 business services Internation success Increased participation > skill acquistion . improved sport performance 96 - 03 Howard government elected - neo liberal ideology- different to fraser Hawke keating govt community sport program replaced active australia program a national participation framework schoools, local government and approved providers YMCA Record funding for sport as an industry , facility development web support 96-03 part 2 Govt as major influence in sport Clearly integrated goals Sport as a vehicle for economic development, and nation building Sydney 2000 olympics, record $ investment & medal haul But criticism of olympic sport focus- oakley review 2001- policy shift- BASA backing australias sporting ability) - integrated approach 2001 basa 4 x policy 1x athletes - included disavled to...

Words: 321 - Pages: 2

Advanced Sport Media & Marketing

...Advanced Sport Media & Marketing Assignment #2- Super Bowl Commercials The Successful NFL Sponsor: Hyundai Background • As an official auto sponsor of the NFL, Hyundai aired four commercials for super bowl, two during the game and two premiering beforehand • The commercials are huge success: “The Chase’ has 23 Million views while “The First date” has 14 million views on YouTube. Two of the four commercials are ranked as the “Top 5 Super Bowl 50 commercials” Situation Assessment • Hyundai is about to launch its high-end sub-brand called Genesis • The “first date” commercial not only successfully advertised the luxury model, but also pinpointed the specific features on of Genesis: car finder • “The Chase” has a exciting, movie-like vibe that demonstrates the remote start feature • “Ryanville” has a casual and funny vibe that introduced the pre-collision breaking system feature of the new 2017 Elantra • “Better” speaks about Hyundai’s philosophy: the drive for better • “Better” sends the most important message: “Why we do it” instead of “What we do” Evaluation of Strategy • All four commercials showcased different features of the car: car-finder, remote-start, pre-collision breaking system, and Hyundai’s “strive for better” philosophy • Three promoted features are often seen in high-end, luxurious cars, with a strong emphasis on safety and family • Hyundai’s adjusting its brand image, with solid strategy to move into higher end of the auto...

Words: 493 - Pages: 2

Sport Leader

...1. The story is about a boy, we do not know the name on. He is 16 years old, who lives with his foster mom. He wants to take the sport leadership on college but cannot, because he did not have taken the exams. He have spent most time front of the TV, but his foster mum wants him to socialize. Therefore, he gets out and get a job as a helper of a window cleaner. He spent time to cleaning windows. One day he meet a boy from his school named Martin. Martin is interested about his job and how much he earns. Martin threatens him whit a knife and he gave Martin his bag. He tell his boss about the episode, together they confront Martin and his mother, but they do not have any evidence, so they could not get the bag back. In the end of the story, the boy goes home, after his boss has told him not to come back the next Monday. 2. The boy lived whit his foster mom and we do not know why. He work whit cleaning windows so he can’t earn money, instead of going on college. There was a time when he lives whit his reel parents, he was fit and was the best runner in the school. He will be fit again, so he cant get the sport leadership on college and he won’t to go to the gym again so he can be fit. He is a daydreamer and he is very slow to her work. He is fascinated to look how people lived and love the smell of their homes. 3. His boss called Phill thinks he is stable because he always shows up no matter the weather. But he also thinks he is slow to do the work and he really...

Words: 570 - Pages: 3

Sport

...david Ethics in Sport Part 1: Altitude Training Altitude training, also known as hypoxic training, involves exercising in, living in or otherwise breathing oxygen reduced air for the purpose of improved athletic performance, pre-acclimatization to altitude and/or physical wellness. Traditionally, individuals had to travel to or live at high elevations to obtain the benefits of this phenomenon. I already use something similar to that, the Elevation mask when I run and workout. That is the main thing you use for altitude training to improve your breathing. http://www.hypoxico.com/ Part 2: Altitude Tents By sleeping in a tent at a simulated high altitude, you reduce the amount of oxygen you are able to breathe in, which forces the body to increase its red blood cell count. Then, when you train back at sea level, you are able to compete more effectively because a greater amount of oxygen is now being delivered to your muscles than before. They can be pretty expensive, ranging from $450 to $500 a month or you can buy for $4,000. I sure wouldn’t pay that much for that, I’ll just continue to use the Elevation Mask. http://www.cyclingweekly.co.uk/reviews/performance-products-and-services/altitude-tent-everest-summit-hypoxic-generator Part 3: Erythropoietin Erythropoietin-Red blood cells are produced in the bone marrow (the spongy tissue inside the bone). In order to make red blood cells, the body maintains an adequate supply of erythropoietin (EPO), a hormone that is...

Words: 314 - Pages: 2

Sport Oberymer

... *Competition, such as Columbia *Regulatory limits of goods that can be imported into the USA *Long lead times *Minimum order quantities from Chinese MFG *left over merchandise on unpopular items *Stock-outs on popular items *Long lead times *Minimum order quantities from Chinese MFG *left over merchandise on unpopular items *Stock-outs on popular items *Aggressive marketing campaign *Expanding sales to European, South American Markets *Sponsorship of winter events *Aggressive marketing campaign *Expanding sales to European, South American Markets *Sponsorship of winter events Sport Obermeyers buying committee bases quantity-ordering decisions on average sales forecasts from internal parties. Using methods such as this, and using greige material to delay product differentiation, have helped Sport Obermeyer to manage its long lead times. The apparel industries of high quality clothing deal with long lead times. Such long lead times run into issues, such as stock outs of popular items during peak periods, and leftover stock of unpopular items that end up selling below manufacturing costs. Part 5: Quantitative Analysis Production planning for short-life cycle products results in markdowns and stock-outs, where there are mismatches between supply and demand due to the difficulty of predicting demand. Exhibit 3 compares allocating product capacity overtime: Speculative Capacity vs. Reactive Capacity. Exhibit 3: Speculative Capacity vs. Reactive......

Words: 3945 - Pages: 16