...professional sports. The first is to make money and the second is it makes money. The Public Relations professional must be actively involved in marketing helping the clients cause or improving the clients’ profits. The PR professional must have known as much about the whole marketing process as the marketing manager. In the past few years, salaries in professional sports have escalated, with corresponding increases in ticket prices, beyond anything remotely resembling economic good sense. In most cases it is a wise move for players to use agents to negotiate contracts. Many agents are reputable lawyers or accountants who not only negotiate contracts, but also guard the players’ money and investments. Since sports teams are private businesses managed for their owner’s profit, the Public Relations expert is involved at a high level – justifying athletes’ high salaries, encouraging attendance for winning and losing teams, arranging appearances for player to personalize the teams’ public image and creating special events to keep the interest alive when the play on the field is dull. A new area of investing in a team is the selling of “official” team representation. Local and national companies are willing to pay handsomely to become an official sponsor or provider. The public relations team must take part in attempting to attract bidders and then letting the community know who the major sponsors and providers are for the team. In order to be considered a success, a major sports team...
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...Importance of Sports and Games By Smruti Sports and games are very important for us. They keep us healthy and fit. They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength. Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. Sports and games improve our capability. They improve our efficiency. Either study or work alone makes us exhaust. We remain no longer efficient to do any work. Sports remove our mental exhaustion. Sports are integral part of education. Education without sports is incomplete. Keeping their value in life, children are taught some sorts of games in the very early stage in school. These days’ sports are a part of academic curricula. Sports are particularly important for the youth. They help in their physical and mental growth. They contribute in the formation of character. They inculcate in them good values. It is therefore, sports competition...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
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...RES341 University of Phoenix August 15, 2011 Memo The purpose of this memo is to inform you that ABC Sports Equipment sales have declined due to the fact that a number of chain stores have moved in to the area and they also sell sports equipment. In order to meet our customer needs we have given customer surveys at the store and outside the store. Our surveys contain questions such as cleanliness of our store, hours of operation, competitive pricing, personalized services, product selection, and location of the store. After the surveys are done and the information is gathered we are going to see what are the customer needs. Then we will focus on what we need to change in the store to increase our sales Out of 60 surveys that where handed out 35 where returned. A total of 20 surveys where given to existing customers and 40 where handed out at a sporting event in a park for potential customers. A total of 30 men and 15 women took the survey. When asked if they knew where ABC Sports Equipment was located only 10 said yes and 15 said no. location of the store: 2.9, product selection: 2.5, hours of operation: 2.1, and competitive pricing: 1.8. The mean for possible customers competitive pricing: 4.0, personalized service: 3.8, production selection: 3.0, product selection: 2.5, hours of operation: 2.9, and cleanliness of the store: 2.9. After gathering all data we noticed that existing customers want more personalized service and a cleaner store. We know can work on training...
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...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
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...of life during that specific time or place. Since the dawn of this new era, the economy has relied on fast food, sports, and television as their primary source of entertainment. The three categories listed above have overlapping patterns suggesting individuals to purchase their product being mentally or physically. Food industry’s use artificial visual prop’s such as plastic or wax items to help portray luscious tasting food to help entice a hunger experience. Driving by Arby’s a billboard picture shows five roast beef sandwiches for five dollars, leading individuals to believe this is an excellent value. On the other hand, Arby’s does not inform customers of the calorie intake, sodium, and other ingredients that are harmful to individuals’ health. Consequently, these additives tremendously increased over the years. Another example of a food artifact is McDonald’s golden arches. In most cities children in general recognize McDonald’s for their symbol of a golden arches. Sadly, this fast food establishment has been deemed un-healthy of all chain restaurants which has been proven to be a fact through medical research. I for one, after seeing the movie “Super Size” have refrained from being a regular customer do to these findings. Another area of how mass media affects the public is through sports. In the early 1900’s baseball was America’s sport of choice and now since the changes that were made in 1925, football has evolved into America’s favorite game. Stadiums...
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...INCENTIVES AS A MOTIVATIONAL TOOL IN SPORTS 664 argued that an athlete’s motivation is very critical, but what is more critical is the understanding of what exactlymotivates athletes. Having a clear understanding of what motivates athletes accords the coach an opportunity todesign appropriate motivational climate in order to realize an athlete’s physical talent.Motivation and the use of rewards as a motivational tool for success have been widely studied in sports psychology (Ambrus & Egorov, 2009; Browning & Burr, 2009; Bucciol, Montinari, & Piovesan, 2011; Crifo etal., 2004; Dommeyer, Curt, Hirao, Ikeda, Linkletter, & Watanabe, 2010; Gould, Feltz, Horn, & Weiss, 1982;Hellandsig, 1998; Mallett & Hanrahan, 2004).A former NBA (National Basketball Association) basketball star, Tim Hardaway, was promised a huge bonus if he made a lot of assists in games. The bonus was entirely based on passing the ball. Hardaway passedthe ball a lot, particularly towards the end of the season. When interviewed, the former start admitted that to gethis bonus he had sometimes passed even when he should have shot the ball. He was highly driven by themonetary bonus. Hardaway is a typical example of the effects of rewards in sports.Given incentives, athletes will do what they are told to do in order to get the monetary incentive. “Showme the medal” was a slogan introduced by the Chinese Sports Department in order to best capture the spirit of the Chinese sports apparatus. Leung and Yang (2006) observed...
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...Mission CoJo’s Sports Bar’s mission is to provide an upbeat atmosphere for local sports fans featuring quality locally and regionally brewed beer, as well as mainstream beer choices, a varied selection of food choices, and excellent customer service. Management CoJo’s Sports bar is organized as a sole proprietorship where I, Peter Macdonald, am solely responsible for the day-to-day operations including food and beverage purchasing, staffing, and scheduling. Objectives The objectives of CoJo’s Sports Bar are: * To build a successful locally owned and operated sports bar * Develop a loyal client base by providing an excellent atmosphere which make customers feel at home * Source a location for the bar that has easy access and visual impact * Develop a supply chain for quality locally and regionally brewed specialty beers * Provide simple great tasting food option to compliment the sports bar atmosphere Keys to success In order to be successful CoJo’s Sports Bar must: * Appeal to as wide as demographic as possible * Select the most suitable location for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry...
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...Executive Summary NIKE is the world's leading sports clothing and footwear designer, marketer and distributor. The company is established 45 years ago and it produces and sells high quality sports clothing, footwear, equipment and accessories for a range of sports, fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for fiscal 2015 stated in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives – profit. Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , can be identified...
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...Contents. Introduction. 3 Literature review. 4-6 Impacts on the industry. 7-8 Conclusion. 8 Bibliography and Appendices. 9 Introduction Ayn Rand (1995) a Russian-born writer understood and wrote that "You can avoid reality, but you cannot avoid the consequences of avoiding reality." One reality that Event Managers must understand is there are certain risks when organising and operating an event that event managers are required to consider in order to successfully reduce risks and ensure safety at events. There are a large list of set laws and regulations of which event managers by law need to satisfy when staging an event, Bowdin et.al (2006 :342) teaches that depending on the stature or scales of event the larger the amount of regulations. These set of laws or rules are named Legislations which Worthington & Britton, (2000) state occupy a substantial proportion of current law including those that govern the operations of business such as sporting events. A vast majority of legislations emanates from previous event disasters such as the Bradford city fire. When a event disaster occurs and live are lost in the cases of the Ibrox, Hillsborough, Heysel...
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...Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the Internet. Sports media has had it advantages and its disadvantages and its truths and falsehoods in the world of sports culture. Sports and media have benefited each other in the marketplace. While these benefits have had many positive effects, there have also been some negative or distorted views. A negative connotation is felt when the media shap... .ist 41.1: 40-43. ProQuest. Web. 10 Feb. 2012. Remember the Titans. Dir. Boaz Yakin. 2000. Film. Sharma, Shailendra. "Media's Effect on Perceptions of Athletes' Gender and Race." The Sport Digest. 2002. Web. 15 Feb. 2012. Sharma, Shailendra. "Media's Effect on Perceptions of Athletes' Gender and Race." The Sport Digest 2.9 (2002). Print. "Social Media." Telephone interview. 10 Feb. 2012. Toolen...
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...manages such events. The country can lure such people through its competency. The host country of 'Olympic Games' of 2008, China, is a good example. Everyone was looking over China with doubts and suspicions, but China left them in amazement with its superb hosting of the most prestigious sporting event, The Olympics. China not only became a great success in hosting the event but also succeeded in changing the mentality of the people worldwide about China. In addition to this, a country can become economically stronger by hosting such events. First of all, the local people get employment easily and hence they are benefitted. Secondly, the people in large number flock to such countries from across the globe and they not only watch the sports but also go on a visit of various places of natural, cultural and historical importance within the host country. The spectators of such events are mostly the privileged and aristocratic ones and they spend a lot...
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...Topic: Organized sports positive and negative effects on today’s youth. A. A-1. Introduction Hi my name is Lisa Hadden. Are you struggling with signing that permission slip so your child can play an organized sport? Do you wonder if you can balance your budget to include the high cost of playing as well as equipment needed? Do you have the time to commit to being at practices and games? Is it worth it for your child in the long run? A-1a. Thesis Statement Research continues to suggest that being a part of organized youth sports can have both positive and negative effects on today’s children as well as their families; character building, self-confidence, discipline and healthy lifestyle habits are all positive effects while the negative effects include injuries, performance stress, peer pressure and large time and money commitments. A-1b. Main Point Preview Involvement of children in youth sports can have both merits and demerits. Participation in sporting activities provides children with healthy lifestyle habits, builds character, personal discipline, and self-confidence. The major demerits are physical stress developing in injuries, psychological performance stress, peer pressures, as well as time and monetary requirements. A-2. Main Points 1) Merits of youth organized sports: A) Character Building: Youth who participate in organized sports are often upright in thought and many times assume leadership roles because of the decision making traits...
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...English 190 7 March 2014 Playing with the Boys Sports have been a tremendous part of society all over the world for hundreds of years. From ancient competitions such as the first Olympic games in Greece, to modern exhibitions like the World Series or the Super Bowl, sports are a cherished and important tradition to many. Women were excluded from the first Olympic games in 776 B.C. They held their own games to honor the goddess, Hera, ruler of women and earth (History of Women). This is where separation and inequality first began for women in the competitive and discriminatory world of sports. In almost every modern sport, women are forced to play under different rules, lighter or smaller equipment, and receive less pay or less support for their hard work and dedication. Women have spent hundreds of years defending their rights, and they should not be taken away when it comes to the sports scene. Women deserve every ounce of respect as men in any and all categories, including athletics. There is no denying there are certain differences between a man and a woman's body. Generally speaking, men are taller, faster and have more upper body strength than women (Caitlin). But these differences in anatomy do not merit sports fans to ridicule or make a mockery of women's athletics. Women's sports have often been the butt of jokes and the object of derision, despite the fact that female athletes put every ounce of dedication into their sport as their male counterparts. They sweat, hurt,...
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