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Sports Pr

In: People

Submitted By haidailliani
Words 6246
Pages 25
Public Relations is a recognized and constructive force in modern society. We can see it at work in the policies and actions of almost every organization, business, and cause in the world. In its modern sense, public relations was brought into being by the ever increasing complexity of the economic, social, and political problems that have assailed the human race in the years since World war I. Its roots are fixed in the basic fact that public opinion, confused, obscure, and unpredictable as it may seem, is the ultimate ruling force in the free world. A fundamental function of public relations is to help public opinion reach conclusions by providing it with facts and interpretations of facts

John Hill, The Making of a Public Relations Man, Chicago: NTC Business Book 1993

PRO624

SPORT PUBLIC RELATIONS

1. Introduction
2. Focusing on the Sport Organization-Media Relationship
3. Managing the Sport Organization-Media Relationship
4. Sports Marketing and Public Relations
5. Strategies and Tactics
6. Communicating in Times of Crisis
7. Using the Internet in Sport Public Relations
8. Addressing Legal and Ethical Considerations

1. Introduction:

- Globally people has been realizing the importance of healthy living thus seeking for an avenue to do so
- Events like walkathon, marathon, jogathon, aerobics, Tai Chi and many more has been the inspiration for many to stay healthy
- Therefore, sports has become the big business today and it has influence the emergence of sports public relations and marketing
- Sport public relations is a communication based function to develop desirable relationships with the organization’s key public.
- The importances of sport in public relations are:

a) Its relationship to sport marketing, and its benefits to sports organization b) Reputation management in sport and how sport organizations may use public...

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