...The marketing pushes behind daily fantasy sports sites DraftKings and FanDuel—where sports fanatics assemble fantasy lineups and bet on them—have been huge. They’re on your phone. The websites you visit. Your podcasts. And, of course, on your TV, where these two 900-pound gorillas have taken up seemingly permanent residence. According to ad tracker iSpot.tv, DraftKings and FanDuel outspent the entire beer industry in the month leading up to and including the NFL’s opening season. At their peak, the two brands together aired almost as many ads (1,285) as there are minutes in a day (1,440). Between the two of them, they aired an ad on national television every ninety seconds for three weeks straight. To do that, iSpot.tv says, DraftKings spent $131.6 million on 41,064 ads, while FanDuel spent $75.4 million on 22,058 ads so far this year. That’s up from 8,743 DraftKing ads and 14,017 FanDuel ads in 2014. The ads brought the two companies a lot of attention. And now they’re getting attention of an entirely different sort. Earlier this week, The New York Times reported that a DraftKings employee inadvertently released company data on player lineups before the third week of NFL games. That same week, he won $350,000 at FanDuel. Company employees aren’t allowed to place bets on their own sites, but it seems plausible that the employee, a midlevel content manager, could have had an advantage because of where he worked. The scandal has finally brought scrutiny to a young...
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...that there were actually more cons than pros. * * As mentioned in the report LIBOR has been the catalyst for fraud and unfair play in the past years. This being said I cannot see this reform in LIBOR go the right way for either party. The FED might have already lost the trust of many people around the world with the scandals of late that have taken place. Many people were hurt when they took out loans and LIBOR was artificially high. However, when LIBOR was artificially low people paid less than they should have. This is a small example on the controversy of whether or not LIBOR should be reformed or completely thrown out the window. * * LIBOR is a very important index, which serves as a benchmark for derivatives. Being the most widely used interested rate in the world, it is not easy to just throw it out the window, as many people who were on the brunt of the scandal would wish. * * I believe that LIBOR is not as risk-free as we think it is. I believe that the scandals that were taken place proved that. Many people lost their savings and not only were the savings lost, but the banks that were the cause of the scandal were stealing it. This, I believe speaks for itself to answer the question if LIBOR is as risk-free as we think it is. I believe we were led to believe that is was a fixed fair rate, however we have seen that it can be manipulated and artificially fixed in ways in which we can lose our money. This is a big reason why I believe...
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...scandalous and creates wide seethe and uproar from the public who are the ultimate victims of these scandals. For many reformers and speakers it may take ages to bring a matter of public concern in front of people, which when scandalized became notoriously famous without any help. For example wiki leaks had generated mass curiosity around the world about the facts and events which were otherwise completely obscure and esoteric to general public. With increased freedom of the forth estate everything is out in the open ,all political scandals ,social scandals and even financial scandals are watched ,scrutinized and are brought to justice. In the 21st centaury where social networking has dissolved all the known physical boundaries, a scandal of one country is a popular talk of another continent, people discuss ,debate and provide solution to the problem which arose because of the so called scandal, which we can never imagine happening half a century ago. The Bernie Madoffs in famous embezzlement scandal has created waves of dissatisfaction among the masses, and demanded higher level of probe and investigation in the matter. The Italian prime minister’s sex scandal has stumped the world and raised questions about the moral conduct about the leader. No reformer or speakers could have generated such wide spread awareness about a issue or a problem within the society .Thus scandals play a major roles in generating general awareness and finding root cause for a problem ,which...
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...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...
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...Mr. May APLAC December 16 2012 Jack Abramoff Corruption in governments inspires frantic media coverage and people to lose faith in politics. The United States has a long history of these scandals that has initiated some concern about the way the government is run. Jack Abramoff, a once powerful lobbyist, was recently involved in one of the largest scandals in Washington. Abramoff rose from, generally, nothing to becoming America’s most notorious lobbyist. When scandal ultimately cast him down, Abramoff was sentenced to four years in federal prison for fraud, tax evasion, and conspiracy. While serving his term in jail, he had received vile and harsh insults that depicted him as “scum” and “evil.” Now released from the penitentiary, Abramoff is the author of the novel Capitol Punishment. By writing this book, he tries to expose the truth about the broken the U.S. Government system really is but also justify his actions and hope to redeem little pieces of his honor. Using clever diction, syntax, and numerous appeals to pathos, Jack Abramoff attempts to repent for his actions and gain redemption. Abramoff’s diction allows for the audience to view his actions in an alternative more positive direction, rather than maliciously and with anger. The first few chapters of the book describe his childhood and formative years. His conservative principles and his calculating self brought him early spotlight and success in the political realm. Abramoff, for about the first half of his...
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...leave room for interpretations and the standards never change, which give the impression that there cannot be many, if any, grey area’s which would allow for human judgment to take place. Actually nothing can be further from the truth and as I grew within the army I began to see a natural competition and even a division among the different services in the areas of moral and ethical standards, although all of us fight the same fight there is still a recruiting battle that exist to find, sign and train the best people possible from the civilian ranks and anytime you have that element ,it will cause potential members to “choose sides”. Each of our services has suffered through many different scandals over ethical dilemmas. The Navy in 1991 suffered the infamous “Tailhook Scandal” where Lt. Rebecca Hansen, a trainee helicopter pilot charged that her failing grades were in direct retaliation for her bringing charges against a flight instructor, and later when Gulf War Hero and then Vice Chief of Naval Operations, Admiral Stanley Arthur, ruled against her, she then reported the incident to Senator David Durenberger of Minnesota who in turn as the New York Times, Goodman, W. (1996) reported “blocked Commander Robert E. Strumpf’s appointment to the Commander of the Navy in the Pacific”, which is the largest operational...
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...Importance of Sports and Games By Smruti Sports and games are very important for us. They keep us healthy and fit. They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength. Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. Sports and games improve our capability. They improve our efficiency. Either study or work alone makes us exhaust. We remain no longer efficient to do any work. Sports remove our mental exhaustion. Sports are integral part of education. Education without sports is incomplete. Keeping their value in life, children are taught some sorts of games in the very early stage in school. These days’ sports are a part of academic curricula. Sports are particularly important for the youth. They help in their physical and mental growth. They contribute in the formation of character. They inculcate in them good values. It is therefore, sports competition...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
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...RES341 University of Phoenix August 15, 2011 Memo The purpose of this memo is to inform you that ABC Sports Equipment sales have declined due to the fact that a number of chain stores have moved in to the area and they also sell sports equipment. In order to meet our customer needs we have given customer surveys at the store and outside the store. Our surveys contain questions such as cleanliness of our store, hours of operation, competitive pricing, personalized services, product selection, and location of the store. After the surveys are done and the information is gathered we are going to see what are the customer needs. Then we will focus on what we need to change in the store to increase our sales Out of 60 surveys that where handed out 35 where returned. A total of 20 surveys where given to existing customers and 40 where handed out at a sporting event in a park for potential customers. A total of 30 men and 15 women took the survey. When asked if they knew where ABC Sports Equipment was located only 10 said yes and 15 said no. location of the store: 2.9, product selection: 2.5, hours of operation: 2.1, and competitive pricing: 1.8. The mean for possible customers competitive pricing: 4.0, personalized service: 3.8, production selection: 3.0, product selection: 2.5, hours of operation: 2.9, and cleanliness of the store: 2.9. After gathering all data we noticed that existing customers want more personalized service and a cleaner store. We know can work on training...
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...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
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...of life during that specific time or place. Since the dawn of this new era, the economy has relied on fast food, sports, and television as their primary source of entertainment. The three categories listed above have overlapping patterns suggesting individuals to purchase their product being mentally or physically. Food industry’s use artificial visual prop’s such as plastic or wax items to help portray luscious tasting food to help entice a hunger experience. Driving by Arby’s a billboard picture shows five roast beef sandwiches for five dollars, leading individuals to believe this is an excellent value. On the other hand, Arby’s does not inform customers of the calorie intake, sodium, and other ingredients that are harmful to individuals’ health. Consequently, these additives tremendously increased over the years. Another example of a food artifact is McDonald’s golden arches. In most cities children in general recognize McDonald’s for their symbol of a golden arches. Sadly, this fast food establishment has been deemed un-healthy of all chain restaurants which has been proven to be a fact through medical research. I for one, after seeing the movie “Super Size” have refrained from being a regular customer do to these findings. Another area of how mass media affects the public is through sports. In the early 1900’s baseball was America’s sport of choice and now since the changes that were made in 1925, football has evolved into America’s favorite game. Stadiums...
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...INCENTIVES AS A MOTIVATIONAL TOOL IN SPORTS 664 argued that an athlete’s motivation is very critical, but what is more critical is the understanding of what exactlymotivates athletes. Having a clear understanding of what motivates athletes accords the coach an opportunity todesign appropriate motivational climate in order to realize an athlete’s physical talent.Motivation and the use of rewards as a motivational tool for success have been widely studied in sports psychology (Ambrus & Egorov, 2009; Browning & Burr, 2009; Bucciol, Montinari, & Piovesan, 2011; Crifo etal., 2004; Dommeyer, Curt, Hirao, Ikeda, Linkletter, & Watanabe, 2010; Gould, Feltz, Horn, & Weiss, 1982;Hellandsig, 1998; Mallett & Hanrahan, 2004).A former NBA (National Basketball Association) basketball star, Tim Hardaway, was promised a huge bonus if he made a lot of assists in games. The bonus was entirely based on passing the ball. Hardaway passedthe ball a lot, particularly towards the end of the season. When interviewed, the former start admitted that to gethis bonus he had sometimes passed even when he should have shot the ball. He was highly driven by themonetary bonus. Hardaway is a typical example of the effects of rewards in sports.Given incentives, athletes will do what they are told to do in order to get the monetary incentive. “Showme the medal” was a slogan introduced by the Chinese Sports Department in order to best capture the spirit of the Chinese sports apparatus. Leung and Yang (2006) observed...
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...Mission CoJo’s Sports Bar’s mission is to provide an upbeat atmosphere for local sports fans featuring quality locally and regionally brewed beer, as well as mainstream beer choices, a varied selection of food choices, and excellent customer service. Management CoJo’s Sports bar is organized as a sole proprietorship where I, Peter Macdonald, am solely responsible for the day-to-day operations including food and beverage purchasing, staffing, and scheduling. Objectives The objectives of CoJo’s Sports Bar are: * To build a successful locally owned and operated sports bar * Develop a loyal client base by providing an excellent atmosphere which make customers feel at home * Source a location for the bar that has easy access and visual impact * Develop a supply chain for quality locally and regionally brewed specialty beers * Provide simple great tasting food option to compliment the sports bar atmosphere Keys to success In order to be successful CoJo’s Sports Bar must: * Appeal to as wide as demographic as possible * Select the most suitable location for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry...
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...Executive Summary NIKE is the world's leading sports clothing and footwear designer, marketer and distributor. The company is established 45 years ago and it produces and sells high quality sports clothing, footwear, equipment and accessories for a range of sports, fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for fiscal 2015 stated in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives – profit. Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , can be identified...
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