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Spotify Launching Report

In: Business and Management

Submitted By mo27965
Words 2380
Pages 10
TABLE OF CONTENTS

Market analysis 2 Macro environmental trend 3

Competitor Overview 4

Product Idea 5

Marketing Strategy analysis 5

Summary of success factors 7 References 8

Appendix A and B 10

Appendix C and D 11

Market Analysis

In appendix A show that CD is used to be the most effective format contributed to music industry in 2003 at 94.8% of revenue in industry. Due to the development of technology, there are alternative way to get access to music such as Internet download, subscription and streaming, which increasingly dominate the music industry. Appear continuously decrease in CD revenue to 62.3% and 35.8% in 2008 and 2012 respectively (MarketLine, 2013). While another format that indicate increase in popularity is subscription and streaming sector for instance, Youtube, Spotify, Deezer, and Vevo etc.

Size of market can demonstrate via global...

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