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Sprouts Farmer’s Market

E-Commerce proposal

Russ Graziano

IS535

Keller Graduate School

Instructor

Lou Ann McElyea

Sprouts Farmers Market history stretches back 64 years to southern California and a local market called Boney’ s. The following is a brief timeline of significant events in Sprout’s history. 1943 Henry and Jessie Boney start selling peaches at a fruit stand in La Mesa. The business later grows to include four more outlets with an expanded produce line. In
1950: The first family store opens in Chula Vista. Henry Boney later sells the chain and founds Speedee Mart.
1964: Boney sells Speedee Mart to the company that operates the 7-Eleven chain.
1976: Son Steve Boney founds Windmill Farms. The family later sells 11 of the outlets and keeps three.
1983: The Boney Brothers change the name on their stores from Windmill Farms to Boney's.
1996: After a family rift, the Boneys change the store names to Henry's Marketplace.
1999: Henry's is sold to Wild Oats, which retains the family monicker. Henry's in El Cajon continues to operate as a licensed store, owned by Mike and Darlene (Boney) Darr.
2001: A non-compete agreement between the Boneys and Wild Oats expires.
2002: Henry's son, Stan Boney, and his grandson, Shon Boney, start a new health food venture in Phoenix called Sprouts.
2004: Henry's in El Cajon and Vista reunite with the Boney family and are renamed Sprouts Farmers Market. (handbook 2008) Today 2010 Sprouts operates 50 stores in Arizona, Texas , Colorado and California. Opening 50 stores in 8 years is an accomplishment.(sprouts 2010) It shows the commitment that the Boney family has to providing healthy low cost food to the public. The organization while continue to expand locations also continues to grow in the technology they use. For example just recently

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