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Sri Lanka Marketing Plan

In: Business and Management

Submitted By maggielu219
Words 4214
Pages 17
* Coursework Header Sheet221230-4 | |

Course | CATE1163: Strat Mktg & Mgt for Tourism | Course School/Level | B/PG | Coursework | Essay | Assessment Weight | 45.00% | Tutor | J Kokkranikal | Submission Deadline | 11/12/2014 |

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. |


Sri Lanka's Tourism Marketing Plan

Table of Contents

1. Introduction 3 2. Planning and research 3 3. Marketing objectives 8 4. Target market 9 5. Activities and program 10 6. Timetable 12 7. Control and evaluation procedures and measures 13 8. Appendix 1 14 9. References 15

Sri Lanka is island country, which located in the Indian Ocean (CIA, 2014). It is well known as its natural beauty, cultural heritage, golden beaches, multiple wildlife, unique festivals and great people. Sri Lanka is generally known as “the pearl of the Indian ocean” it is attracting more and more international visitors including Chinese tourists to explore its natural beauty and splendid culture recent years. Despite of these all, a strong marketing campaign is required not only to stable its position in the tourist market but also for the promotion its tourist market. No doubt, this research and the marketing plan will prove to...

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