DETAILED PROJECT SCENARIO – Semester 1, 2014

Create a new packaged snack food product for Tucker’s Natural company.

All groups will be taking on the role of the marketing team for Tucker’s Natural. Tucker’s Natural is a manufacturer of a range of savoury crsackers, dessert biscuits and multi-fibre snacks. The Tucker family, who established the company, is enthusiastic about creating 100% natural, hand-made products that are yeast and preservative free. The various products are Australian-made from local ingredients. Take a look at the company’s product range here: http://www.tuckersnatural.com.au/index.php/site/products/ | | | | | |
The owners of Tucker’s Natural have asked your marketing team to further extend their product range by developing a “new” tangible product for the Australian market. Please note that your product must not be a chocolate or confectionery item. It is extremely important that you first consider the class research of the company, industry, competitors and PESTL before deciding on the product type and details.

The product must be a consumer product (B2C) for people living here in Australia. You need to consider your potential target market including age, interests and gender. Your group’s product must also be “new” in some way to the Australian market. This can include a new-to-the-world product, a new product line, an addition to an existing product line, improvements or revisions of an existing product, a new-to-Australia product or a repositioned product. It may be a good idea to check the local retailers as part of your group’s research to increase your appreciation for the variety and depth of products in the packaged snack food