Membership Software On Demand

Association’s Membership Database Solution Creates Powerful New Web Site That Streamlines Efficiencies and “Knows the Member”
Faced with the reality of a fractured membership database and an outdated Web site, the American Society of Concrete Contractors (ASCC) made the move to a single integrated database and Web site solution with Avectra’s netFORUM Pro — resulting in improved member value and service, greater staff efficiencies and overall savings on outsourced support.

CUSTOMER SUCCESS STORY

Industry Trade Association, Construction Challenge The American Society of Concrete Contractors needed to consolidate its fractured database and engage members online, while still keeping the look and feel of its Web site. Solution Julie Holtgrave, director of operations for ASCC, found Avectra’s netFORUM Pro provided a comprehensive, cost-effective solution with the added benefit of continual upgrades. Results netFORUM Pro provided ASCC with increased member value, staff efficiencies and marketing solutions with its Web-based platform and streamlined database solution.

Currently numbering 550 members, the American Society of Concrete Contractors – an organization formed by and for concrete contractors – has continually helped to improve the capabilities and businesses of those who build with concrete since its formation in 1964. But as the organization grew, so did its need for tracking memberships and accounts, simplifying processes and providing an avenue for its membership to engage online. Julie Holtgrave, director of operations for ASCC, described the situation before the move to netFORUM Pro as inconvenient and inhibiting. “We were using highly customized Access products, dealing with lots of code, spreadsheets and such,” said Holtgrave. In addition, members were unable to engage with each other online, and there was no avenue for the organization to showcase its members-only features. “I was looking for a solution that encompassed everything through one product,” said Holtgrave. “I wanted everything under one umbrella – but at the same time, I didn’t want to lose the functionality and customization that was so important to us.” Because the board of directors and CEO did not want the overall look of the Web site to change, Holtgrave needed a solution that could not only power a database and Web site, but also work with the current Web site design. That’s when she discovered Avectra’s netFORUM Pro – a Web-based software solution that was competitively priced, continually updated, and that provided the Web site solution she sought with a “skin” to match the existing ASCC Web design. It was just the solution ASCC needed, said Holtgrave.

Solution Supports Operational, Growth and Engagement Goals
With netFORUM Pro, ASCC is now able to track and maintain all memberships, event registrations and bookstore orders with one software solution accessible anytime, anywhere. Additionally, netFORUM Pro allows ASCC to showcase members-only products and benefits – including a members-only site, which allows members to login, see individual transactions, access a member directory, renew memberships and more.

“It makes me look like a rock star – when, really, it’s the solution that’s doing it”
The benefits of using netFORUM Pro have been numerous, said Holtgrave. Between consolidating accounts and the logical functionality and ease of use, she said staff efficiencies have increased. “Now, instead of spending 5 to 10 percent of our time chasing our tails going to six individual places to make sure everything’s OK, it’s all done in one place,” she said. “There used to be only one person in the office who could enter things or pull reports. Now, we have five licenses, and people can locate the information themselves.” Originally the ease of use was a big concern in getting staff onboard, but Holtgrave said the system is more or less “point-and-click.” In addition to having a more concise overall picture of what’s going on from an e-Commerce and events side, netFORUM Pro provided ASCC with greater control over content and Web development with the additional benefit of reduced outsourcing. “We no longer have to go to third party Web designers,” Holtgrave said. “Now we can do it ourselves, and we’re saving at least $5,000 to $10,000 a year by not paying someone to make updates and changes.” And should any complications arise, “I don’t call an IT person — I call Avectra,” said Holtgrave. “The customer service has been over the top. It can’t be any better.”

We wanted a new Web site and database in the same solution. I knew the technology was out there, but had to find it. We didn’t find many that had the Web portal included – and that weighed heavily in our decision. netFORUM’s basic platform had this... and new enhancements were included in our annual fees.
Julie Holtgrave Director of Operations, ASCC

Learn More
Call 800-858-8272 or visit www.avectra.com to view an online product demonstration, register for a Webinar, or contact us at info@avectra.com.

A B O U T AV E C T R A
Avectra, with more than 15 years of experience, is the leading provider of on-demand association management software. Avectra’s Web-based, integrated netFORUM software enables organizations of all sizes to experience world-class membership management. netFORUM Enterprise Edition is the industry’s most technologically advanced solution, serving the complex needs of the largest member-based organizations with unmatched flexibility and speed. netFORUM Team and Pro Editions are scaled to perfectly address the needs of small and mid-sized organizations, providing the tools that help identify, secure and build members for life. Headquartered in McLean, Virginia, Avectra has a regional office in Chicago. For more information about Avectra and the netFORUM family of products, visit www.avectra.com or call 800-858-8272

C O N TA C T 7901 Jones Branch Drive, Suite 500 McLean, VA 22102 info@avectra.com | 703-506-7000 www.avectra.com | 800-858-8272

Membership Software On Demand

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