Your Task:

1. Choose a consumer product category – not a consumer product – that is currently on the market in Canada . Do not choose a specific brand. A category is a group of like items, such as footwear, breakfast cereals, clothing, cosmetics, etc. 2. Make a list of the Six Environmental Variables that you learned about in class last week.
Under the six headings describe the variable in detail, how it relates to your category. i.e: Apple development of ITunes is a Technology variable.

3. Explain one way each variable does or may affect your category customers and therefore the sales of the product you have chosen.

4. Search Google for articles about your products and competitors – read them and look for data suggesting TRENDS in your category, or the affects on your customer in your category. (ie General Mills grains are not grown in Germany due to health concerns)

5. Also explain what a marketer does or could do to respond to the impact of this variable on his or her customers and sales of his/her product.

GUIDELINES

THE DEADLINE FOR SUBMISSION OF THIS ASSIGNMENT IS WEEK 4 AT THE BEGINNING OF CLASS. Late submissions will lose 20% per day to a maximum of three days and receive 0 after the 3rd day.

This is an individual assignment, but you may study the category as a group, however you must submit your own individual report. In the event that a report bears a strong similarity to another report BOTH INDIVIDUALS WILL RECEIVE A MARK OF 0.

Be sure to reference all your researched articles on the back page. Do not plagiarize, all papers will be checked for this.

The report will be a maximum of 2 pages in length, single spaced, 12 point type.
No grammar or spelling errors!

Submit with a Cover Page indicating;
Course Name
Assignment Title and the Subject (the category you select)
Your name and