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St Vincent School

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PROMOTION AS THE MARKETING STRATEGY OF ST.VINCENT COLLEGE OF CABUYAO:
A BASIS FOR ACTION PLAN

A Thesis Presented to the Faculty of
Laguna College of Business and Arts
Graduate School, City of Calamba

In Partial Fulfillment of the Requirements for the Degree of
MASTER OF ARTS IN EDUCATION
Major in Educational Administration and Supervision

By:
MELVIN L. CORDEZ

February 2009
APPROVAL SHEET

In partial fulfillment of the requirements for the degree of MASTER OF ARTS IN EDUCATION major in EDUCATIONAL ADMINISTRATION AND SUPERVISION, this thesis entitled “Promotion as the Marketing Strategy of St. Vincent College of Cabuyao : A Basis for Action Plan” prepared by Melvin L. Cordez is hereby submitted for oral examination.

NATALIO A. MERCADO, Ph.D. Adviser

Approved in partial fulfillment of the requirements for the degree MASTER OF ARTS IN EDUCATION major in EDUCATIONAL ADMINISTRATION AND SUPERVISION by the Examination committee with the rating _________ on February 21, 2009.

Dr. Guadalupe B. Margallo
Chairman

Mr. Ariel p. Tuazon, msme Dr. Lucilinda C. San Juan Member Member

Accepted in partial fulfillment of the requirement for the degree of MAsTER OF ARTS IN EDUCATION major in EDUCATIONAL ADMINISTRATION AND SUPERVISION.

LUCILINDA C. SAN JUAN, Ed. D. Dean, Graduate School

ACKNOWLEDGEMENTS

The researcher would like to express his gratitude to the following people who extended their priceless help in making this an accomplishment.

To the Chavez family for giving the opportunity and support they selflessly gave to the researcher.

Dr. Natalio A. Mercado, his mentor and adviser, for the untiring support and sharing the gift of knowledge.

Dr. Isabelita Hizon, Dr. Suzette Geronima R.

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