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Stabucks

In: Business and Management

Submitted By chip1706
Words 744
Pages 3
Question 5:
What “values” does Starbucks have? How well do they connect to the present strategy and to the manner in which the company conducts its business?

Starbucks Coffee Company epitomizes the principle that companies should Live By The Values They Profess. At Starbucks, the values listed in its mission statement define the company's culture and guide the behavior of its employees.

Coffee
The cornerstone value in their effort “to build a company with soul” was that the company would never stop pursuing the perfect cup of coffee by buying the best beans and roasting them to perfection. They do this through a variety of methods.
First, the vast majority of our purchases we negotiate prices outright. This way our suppliers know in advance that they will be paid a fair price for their high-quality coffee regardless of any downturn in the market. It allows them to pay fair wages to their workers and earn enough to reinvest in their farms and communities, develop the business skills needed to compete in the global market for coffee, and afford basic health care, education, and home improvements.
Second, Starbucks has invested in a “Small Farmer Support Programs” that provide funding to organizations that made loans to small cofee growers until they sold their crops. Furthermore, Starbucks also provides farmers the technical knowledge to improve the quality of their coffees, thus making their coffees more marketable.

Partners
Schultz wanted to send all Starbucks employees a message that would cement the trust that had been building between management and the company’s workforce. Health Care Coverage for All Employees as a core strategy to win employee loyalty and commitment to the company’s mission.
Another strategy of Schultz is that turning all Starbucks employees into partners, give them a chance to share in the success of the company, and make clear

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