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Staffing Plan Paper

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Submitted By Missbe30
Words 1037
Pages 5
Kudler Fine Foods
By
Stacey Bly
Monday June 20, 2011
Professor Greg Luce

Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. Visit one of our locations and browse our fine selection of: Bakery and Pastry Products Fresh Produce Fresh Meat & Seafood Condiments and Packaged Foods Cheese and Specialty Dairy Products (Kudler, 2010) Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing (Kudler, 2010) Kathy Kudler will provide services because customer "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights (Kudler, 2010) In the next paragraphs this essay will justify the importance of marketing research in the development of Kudler Fine, Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. The will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Importance of Marketing Research According to Joseph P. Cannon, marketing affects almost every aspect our daily lives. Marketing is discovered in how we buy products, services, the stores we shop in or eat in, and the radio or television programs we listen to or view. In the process of the choices marketing drives organizations to focus

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