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Submitted By aleduc1
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Porter's Five Force analysis accommodates five forces that can affect any company within their quarter. According to Baltzan (2014), Porter's Five Force Model analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry. Its purpose is to combat these competitive forces by identifying opportunities, competitive advantages, and competitive intelligence (Baltzan, 2014). If the forces are strong, they increase competition; if the forces are weak, they decrease competition (Baltzan, 2014). Buyers have the power, also known was buyers power, to affect Myra's business in a negative because they are the customers who are willing to pay for the price that Myra is providing the good and services. The buyer power is strong because if the buyers do not want to give their money to UMUC Haircuts, Myra is forced to have promotions, deals, and advertise her business to obtain customers. Supplier power is strong and can have either a negative or positive impact. In a negative impact can happen to Myra's revenue can go downhill by the influential suppliers. If the supplier decides to charge higher for their supplies, it would force Myra to charge her customers more for her good and services in order to cover the inflation of her supplies. On the bright side for Myra, if her suppliers decide to lower their supply cost; Myra is able to either profit more revenue and keep her prices the same or lower her price and hopefully obtain new customers. At the moment, threat of substitute products or services is neutral, soon to be strong, because customers can be stolen by Hair Cuttery. If there were other newly open shops that are in the same industry as Myra, then it it will become a strong negative impact. Customers will decide to leave UMUC Haircuts and decide to find other alternatives for the

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