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Stakeholder Engagement

In: Business and Management

Submitted By mahakaali
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PROPOSAL TO THE BOARD OF GOVERNERS OF SCHOOL “A”
TOWARDS CURRICULUM CHANGE
PREPARED BY MS. GEETIKA WALIA, May 3rd 2015

DSBM_IU/0115/SE/Douglas Green

STATEMENT OF AUTHENTICITY
I confirm the authenticity of this submission.
I confirm that this is my original work and that I have adhered to the written guidance received in the
Programme Handbook on plagiarism.

Signed:
Name: GEETIKA WALIA
Date: 12th March 2015

STANDARDIZATION PROCESS
I permit the use of this script for standardization purposes by the SBM Partnership and the Institute of
Leadership and Management’.

Signed:
Name: GEETIKA WALIA
Date: 12th March 2015

Geetika Walia, 11th April 2015

Page 2 of 36

DSBM_IU/0115/SE/Douglas Green

Table of Contents
1

INTRODUCTION ..................................................................................................................................................4

2

STAKEHOLDER ENGAGEMENT ............................................................................................................................6
2.1
2.2

INTERNAL STAKEHOLDER ANAYLSIS TOWARDS POSSIBLE CHANGE IN CURRICULUM AT SCHOOL “A” .....8

2.3

EMERGING PATTERNS OF INTERACTION WITH STAKEHOLDERS ............................................................. 11

2.4
3

IMPORTANCE OF ENGAGING STAKEHOLDERS ...........................................................................................7

CONCLUSION ON STAKEHOLDER ENGAGEMENT FOR SCHOOL A ........................................................... 12

UNDERSTANDING STRATEGIC MARKETING..................................................................................................... 13
3.1
3.2

EVALUATING MARKETING ORIENTATION AT SCHOOL “A” ..................................................................... 14

3.3

MARKETING…...

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