...grew by 2.0% (+274,000). Social and Demographics: Marketing communications has always played a key role in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This was a huge loss for the company as Toronto is the largest city in Canada and generates one-fifth of the gross domestic product of Canada. This being said, The Air Canada Center sells Molson Canadian rather than Labatt at hockey games. There are 18,800 seats at the Air Canada Center, and say at least 16,000 people purchase at least one beer, which costs $8.00, that is $128,000 in sales that Labatt...
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...SOCIAL SAFETY: SOLVING CRIMES AND THE RISE OF DIGITAL VIGILANTES Social Media & Mobile Technology For End Users 2nd February 2014 Abstract This paper aims to discuss the benefits and downsides of social media and how digital vigilantes and the police use social networking to solve crimes, as well as help and prevent them from happening. It will touch on issues such as crowd-sourced policing and it’s implications on cases, whether it aids in the apprehension of criminals or rather as a hindrance to police investigations. When people speak about crime, they are usually referring to a shoplifting incident, a shooting, selling of illegal drugs or assaulting someone, but crime goes much further than that. According to Oxford Dictionaries, crime is an action or omission, which constitutes an offence and is punishable by law. So when the topic of crime comes up, one shouldn’t think about just stealing or murders, they must realize that something as little as jumping a red light when no ones around is also a crime. This paper aims to discuss the effects of social media on crime, the rise of digital vigilantes and whether or not social media has helped solve crimes and decrease the crime rate. Safety is one of the most important things on people’s minds. No...
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...Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia “Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. “Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian’s, such as Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), theory “Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921–2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept to maintain at given level of satisfaction. Individual utility and social utility can be construed as the value of a utility function and a social welfare function respectively. When coupled with production or commodity constraints, under some assumptions, these functions can be used to analyze...
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...Case Study: Marketing the National Hockey League Executive Summary: Hockey started in 1917 with teams who played competitive games, professionally as a form of both entertainment, and economic income. Teams entered the National Hockey League (NHL), but many folded, leaving six teams, also known as "The Original Six" who survived by 1943. Over the years, the league expanded all through North America, up until 1995 when the league had 26 teams competing for the "hockey veil"- The Stanley Cup. Men from all over the world were being scouted and drafted to the NHL, turning the league into a thriving business for players, coaches, owners, and advertisements. Looking at the bigger picture, hockey is still substantially less popular than other professional sports that are being listened to on the radio, watched on the television, and being played recreationally. The problem is that there is not a large enough fan base coming out of Canada. Ways to change this are: more involvement with Canadian media, have Canadian hockey players reach out to their hometowns, or have the NHL put together another Canadian team. When it comes down to the best alternative for the NHL to expand, involving more of the Canadian media is the best option. If the plan is implemented, the overall outcome would be beneficial to the NHL. Situational Analysis: Problem Statement: The National Hockey League is a business where marketing is incredibly important. Since 1917 when hockey was introduced, exposing...
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...Molson Case Analysis Christina Barsotti and Katherine Blackwood EBTM 411 Dr. Steffes November 13, 2010 1 Problem Statement & Key Issues The Molson Company is a beer brewery and distributor and is also the second oldest company in Canada (Qureshi, 2008, p. 1). Molson is the most preferred beer brand in Canada and is part of the Molson Coors Brewing Company which holds the fourth largest amount of market share globally (Qureshi, 2008, p.1). In 2007 when firms were just starting to see Facebook and other social networking sites, like Twitter, as valuable places to market to consumers and communicate with them, Molson also decided to create a Facebook account to connect with consumers and increase brand awareness. One of the first promotional activities Molson established using its Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging...
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...Case Analysis – Nike Shifts With Its Environment 1. From what you can tell by reading the case, in addition to other information you know about Nike, how has each element of the company’s microenvironment contributed to its development of the new stores and their innovative features? λ Nike+: With Nike+, runners can measure their exercise time, pace, energy consumption, etc. Meanwhile, these data can be uploaded to a dedicated community of runners named nikeplus.com. Thus, runners can get professional training advice, or share their experience with others. This move brought a lot of benefits for the Nike. By helping runners do exercise training, Nike can build brand intimacy and professional degrees, while analyze consumers based on data gathered through online community nikeplus.com. It can be said that with the joining and growing of Nike + product, Nike has clearly positioned himself not just the sports apparel company, but also a "good partner of movement" in the true sense. λ NikeiD: With the popularity of the Internet in the United States, Nike began to try building a brand on the network as other companies. In 1999, Nike introduced the NikeiD website where products can be customized. Consumers can choose their favorite colors and materials, finally make their own products, and are able to get finished within a month. Soon NikeiD’s sales broke $100 million. In 2007, Nike continued to offer NikeiD Studio, which made customized concepts from online to off line. (Beaverton)...
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...1.0 Introduction to Brazil Tourism Industry In Brazil, tourism is a key to the economy development of several regions of the country. This statement was further supported by Slob B. & Wilde J. (2006), in their published journal entitled ‘Tourism and Sustainability in Brazil’, regardless of anywhere in the world, tourism, indeed; is the fastest growing industry and it contributes the world economy with a gross output of over US$7 trillion, employing 11% of globe’s workforce, forming 11.5% of global GDP. While in Brazil, White (2006) found that the industry contributes 3.2% of the total country revenue in year 2005. According to World Tourism Organization (WTO), due to the devaluation of American Dollar against the Brazilian Real has made a favorable trend in International tourist arrival to Brazil to grow dramatically in 2007 and in early 2008. In spite of this, statistic in Table 1 shows that revenue had risen from USD 4.3 billion in 2006 to USD 5.7 billion in 2008. Table 1 Brazil International Tourism Arrivals 1995-2011 Year | International tourist arrivals (x1000) | Annual growth (%) | Total revenue (millions USD) | Annual growth (%) | 1995 | 1,991 | - | 972 | - | 2000 | 5,313 | - | 1,810 | - | 2003 | 4,133 | - | 2,479 | - | 2004 | 4,794 | 16.0 | 3,222 | 30.0 | 2005 | 5,358 | 11.8 | 3,861 | 19.8 | 2006 | 5,019 | -6.3 | 4,316 | 1.1 | 2007 | 5,025 | 0.1 | 4,953 | 14.8 | 2008 | 5,050 | 0.5 | 5,780 | 16.7 | 2009 | 4,802 | -4.9 | 5,305 | -8...
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...Case Study: Labatt Blue When preparing a case solution it is expected that students will conduct additional secondary research. The capture of good information will enhance the quality of the analysis and the recommendation. Marketing Communications Plan Model Use the following model for completing a marketing communications plan. These points should be addressed in your presentation (20 minutes). Marketing Background SWOT analysis: External Influences • Economic Trends • Social and Demographic Trends • Technology Trends • Regulatory Trends Market Analysis • Market Size and Growth • Market Segments (Product Classifications) • Seasonal Analysis Competitor Analysis • Market Share Trends • Marketing / Marketing Communications Strategy Assessment Product (Brand) Analysis • Sales Volume Trends • Market Share Trends • Image and Reputation (questionnaire/ quantitative research) Marketing Communications Plan Target Market Profile • Demographic • Psychographic • Geographic etc Target Market Analysis • Consumer Behaviour (Loyalty) • Consumption patterns Positioning Strategy • Positioning Strategy Statement • Positioning Grid Budget • Budget Available for Plan Advertising Objectives (whatever is relevant to plan) • Awareness • Preference • Trial • Image Creative Plan ...
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...http://essays24.com/Business/Strategy-Ikea/16542.html Nike was established in 1972 by Bill Bowerman and Phil Knight with a mission to bring innovation and inspiration to every athlete in the world. The company started out as an American based footware distributor and evolved globally overtime to include not only footwear, but also apparel and equipment. Nike is one of the most recognized brands in the world and many are extremely familiar with their tag line “Just Do It”. Nike has capitalized on first mover advantage over the years and led the market in innovation. Nike competes in a saturated market with many traditional and potential competitors. To maintain future success Nike needs to focus on new strategies. Nike, who also owns Hurley, Converse, Bauer, and Umbro has several traditional competitors including Reebok, Adidas, UnderArmor, New Balance and Puma. Any company that produces athletic footwear or athletic apparel is a competitor to Nike. Nike also sells sunglasses and fitness equipment. Nike also faces potential competition with other shoe or apparel manufacturers. Sketchers had traditionally produced more fashionable everyday footware but has been extremely focused in the last few years on athletic footware. Their Shaper brand is now widely popular for consumers who like to walk for exercise and their cross-training and running shoes are gaining popularity. It takes little effort for a current shoe manufacturer to change designs and molds to make new...
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...Jim Albert and Ruud H. Koning (eds.) Statistical Thinking in Sports CRC PRESS Boca Raton Ann Arbor London Tokyo Contents 1 Introduction Jim Albert and Ruud H. Koning 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 Patterns of world records in sports (2 articles) . . . . . . . 1.1.2 Competition, rankings and betting in soccer (3 articles) . . 1.1.3 An investigation into some popular baseball myths (3 articles) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.4 Uncertainty of attendance at sports events (2 articles) . . . 1.1.5 Home advantage, myths in tennis, drafting in hockey pools, American football . . . . . . . . . . . . . . . . . . . . . 1.2 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Modelling the development of world records in running Gerard H. Kuper and Elmer Sterken 2.1 Introduction . . . . . . . . . . . . . . . . . . . . . 2.2 Modelling world records . . . . . . . . . . . . . . 2.2.1 Cross-sectional approach . . . . . . . . . . 2.2.2 Fitting the individual curves . . . . . . . . 2.3 Selection of the functional form . . . . . . . . . . 2.3.1 Candidate functions . . . . . . . . . . . . . 2.3.2 Theoretical selection of curves . . . . . . . 2.3.3 Fitting the models . . . . . . . . . . . . . . 2.3.4 The Gompertz curve in more detail...
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...Ryerson University Racism in Canadian Hockey Neil McGregor - 500 459 843 SOC 507- Race and Ethnicity in Canadian Society Professor Christopher Powell April 13th, 2016 ------------------------------------------------- TABLE OF CONTENTS Introduction......................................................................................................3 Evidence of Racism in Hockey Minor Hockey.......................................................................................3 Professional Hockey.............................................................................6 Impacts of Racism in Hockey............................................................................8 Influencing Factors...........................................................................................8 Corrective Action.............................................................................................10 Conclusion........................................................................................................12 ------------------------------------------------- INTRODUCTION Canada’s favourite past time hockey has and continues to endure racism throughout all levels of the sport. This paper will expose the institutional racism in Canadian hockey associations with an emphasis on black hockey players. Drawing credible news reports and personally experiences, I will provide evidence that institutional racism is deeply rooted within the fabric...
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...Brand Management Brand Value Chain - The below diagram is a typical model of brand value chain. It follows the process of developing a brand. There are two lines in this model, first line shows the various stages of developing the value of company and the second line consists of the multipliers which strengthen the relationship between the stages. Generally there are four value stages and three multipliers in a brand value chain model but for explaining the case of Starbucks we have excluded the fourth stage and the subsequent multiplier. Marketing Program Investor Customer Mind-set Market Performance Marketplace Conditions Multiplier Program Quality Multiplier Value Stages Multipliers * Product * Location * Advertising * Employee * Clarity * Distinctiveness * Relevance * Consistency * Price Premiums * Price Elastics * Market Share * Expansion Success * Cost Structure * Profitability * Awareness * Attitude * Association * Attachment * Activity * Competitive Reactions * Channel Support * Customer Size & Profile Marketing Program Investor Customer Mind-set Market Performance Marketplace Conditions Multiplier Program Quality Multiplier Value Stages Multipliers * Product * Location * Advertising * Employee * Clarity * Distinctiveness * Relevance * Consistency * Price Premiums * Price Elastics * Market Share *...
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...Business Plan For Finale Sports Bar & Grille Submitted by: Donald Jackson III Baton Rouge, La. April 20, 2011 Table of Contents I. Executive Summary…………………………………………………Pg: 3 II. Introduction……………………………………………………….....Pg: 4 III. Industry Analysis……………………................................................Pg: 4 & 5 IV. Organization………………………………………………………...Pg: 5 & 6 V. Management/Human Resources…………………………………….Pg: 6 & 7 VI. Operations…………………………………………………………...Pg: 7 & 8 VII. Competitive Analysis………………………………………………..Pg: 8 & 9 VIII. Marketing……………………………………………………………Pg: 9 - 11 IX. Assumptions Page…………………………………………………...Pg: 12 X. Financial Documents………………………………………………...Pg: 13-15 XI. Appendix…………………………………………………………….Pg: 16-19 Executive Summary References in this document to “Finale Sports Bar & Grill,” “company,” “we,” “us” and “our” refer to the business of Finale Sports Bar & Grill. Finale Sports Bar is a growing restaurant featuring a variety of boldly flavored, made-to-order menu items. Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike. Our concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining...
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...Buffalo Bills | Promotional Plan for Buffalo Bills | CAP 305, Section 2, 2011 Fall Semester | | Trevor Ames | 11/9/2011 | Table of Contents Executive Summary: 3 Introduction 3 Organizational Information / State of the Team 3 Competition / Climate 4 Product / Target Market 4 Objectives 5 Promotional Component Brief 5 Conclusion 5 The Organization: 6 Organizational History/Background 6 Organizational Goals 8 Current Programs, Activities, Accomplishments 8 Organizational Chart 9 Situational Analysis: 11 Current Customers 11 Competition 12 Climate 12 SWOT Analysis 12 Promotional Targeting and Objectives: 12 Product 12 Target Market Profile 12 Objectives 12 Objective One 12 Objective Two 12 Objective Three 12 Promotions: 12 Overall Concept 12 First Promotion 12 Second Promotion 12 Third Promotion 12 Works Cited 12 Executive Summary: Introduction The point of this promotional plan is to create awareness about the Buffalo Bills. The team has been so bad for so long and the fans as well as the team is getting restless about it. This year the team has had a lot of success and are contenders in their division for the first time in many years. The team needs to foster this positive energy and gain support for the team. In order for this to happen the team needs to have a good promotional strategy that will gain awareness for the team to have a larger fan base. Organizational Information / State of the Team The...
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...Downloaded by [University of Ottawa] at 14:44 24 March 2014 Football, Violence and Social Identity Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman...
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