...extravaganza ever in terms of both viewership and revenue. What is interesting is that despite the overdose of cricket and the high cost associated with it, most advertisers are not deterred from shelling out the big bucks. In fact, they admit that cricket remains the best impact property in a fragmented media environment Is it worth shelling the big bucks on advertisements in World cup cricket & IPL? Cricket is religion in India & Cricketers are worshiped by a billion Indians. Despite the overdose of cricket, Indian public have certainly given a thumbs up to the mega event and there is certainly no reason, why this craze should not increase as the tournament progresses. Statistics have proved that ever since the commencement of the world cup, the viewership and advertisement revenues of General entertainment channels (GECs), are under tremendous pressure. As per data from TAM Media research, the Hindi entertainment genre’s market share declined from nearly 30% to 27% between the last week of January & the first week of March when the world cup began. Similarly, market share for sports channels airing world cup matches like ESPN & Star Sports, grew about 4% in the same period. Further Gross Rating points (GRPs), of the top 4 Hindi entertainment channels-Star Plus, Zee Ent., Colors...
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...India is World Bank’s shining star as it bucks the slowdown trend of emerging market economies By V.V.L.N. Sastry India is one of the few countries on which the World Bank has upgraded its forecast on 10 June 2015. India has benefited from both good policies and luck, as Narendra Modi’s government has taken advantage of cheap oil to phase out costly fuel subsidies and banked the proceeds; and its Central Bank has sought to establish a more credible inflation-fighting regime. The World Bank expects India to be the fastest-growing major economy in 2015, expanding by 7.5%, and to continue outpacing China in 2016 and 2017. As per World Bank, India is a shining star. Low oil prices have really benefited India. The World Bank has cut its forecasts for growth across emerging economies this year, warning that they face a double whammy from rising US interest rates from their record low of 0%-0.25%, and lower commodity prices. Growth in emerging economies is expected to be 4.4% in 2015, down from the 4.8% the World Bank was expecting in December. India is the only nation which is expected to grow by 7.5% while the world economy is expected to grow by 2.8% in 2015. Some of the largest downgrades are for oil-exporting countries, including Nigeria, Angola and Brazil, with South America’s largest economy expected to contract by 1.3% this year. The Bric countries that India normally competes with are struggling somewhat, which allows India to stand out a bit more. The drop in oil...
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...Influence of consumer Behavior on business Starbucks Corporation, based on Seattle, is the world’s largest coffeehouse with 20891 stores in 62 countries. (Starbucks- Annual report, 2012). From the very beginning, till 1971, Starbucks has been relentlessly trying to satiate customers thirst for high quality coffee with the touch of friendliness in its environment. Starbucks mission statement “To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” also shows its commitment towards total customer experience rather than only a material taste of the coffee (Starbucks 2013). Throughout this whole report I tried to find out influence of consumers behavior over the activities of Starbucks. As the normal process of expansion Starbucks has expanded towards the South Asian region. On the basis of this initiative I assumed Starbucks would go further and invest in Bangladesh. And tried to analyze consumers’ behavior of Bangladesh and show its macro and micro factors’ influences over Starbucks present marketing practices. Starbucks SWOT analysis “SWOT analysis pursues and integrated approach that includes key variables from company and environment. The objective is the confrontation of the company’s internal strengths and its weaknesses, as well as, company-external business opportunities and threats in order to generate possible strategic options.” (Bohm, 2009, p.1) The...
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...Impact of Celebrity Endorsement on a Brand chillibreeze writer — Saurbh Katyal (REF: http://www.chillibreeze.com/articles/Celebrityendorsement.asp accessed on 20 August 2012) "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin INTRODUCTION The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand”, is a significant one. The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a product that it may have lacked otherwise. But everything is not hunky-dory; celebrities are after all mere mortals made of flesh and blood like us. If a celebrity can aggrandize the merits of a brand, he or she can also exacerbate the image of a brand. If I may take the liberty of rephrasing Aristotle’s quote on anger, “Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy.” Celebrity endorsements are impelled by virtue of the following motives: Instant Brand Awareness and Recall. Celebrity values define, and refresh the brand...
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... KetelBucks Star One Espresso Shot For People who want more from their Coffee Starbucks Company Profile Starbucks Background: Who are they? Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 179 in Turkey, 171 in Thailand, and 167 in Germany. What do they produce? Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and appetizers after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. StarbucksCompanyProfile Where are they located? Transcontinental (Europe and Asia) Africa South America Oceania Asia Europe North America Turkey Russia Egypt Morocco Argentina Brazil Chile Peru Australia New Zealand Bahrain China Hong Kong India Indonesia Japan...
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...Erik 1 As one man once said “Basically, human traits are the same everywhere. I don't want this to soun like “As Confucius say,” but under the sky, under the heavens, there is but one family.” The man who said this quote is the same man who I look up to today and that is Bruce Lee. Today millions of people across the world look up to Bruce Lee the same way I do and see some of his greatest accomplishments, some though may look at Bruce and think nothing of him because of his ethnicity or background. Many people are descriminated against because of their race. This is because many people are still bound by tradition; when the elder generatoin of people says “no” to something, then these other people will strongly disaprove of it as well. If the elders say that something is wrong, then they also believe that is is wrong. They seldom use their mind to find out the truth and seldom express sincerely their real feeling. The simple truth is that these opinion on such thing as racism are traditions, which are nothing more than a “formula” laid down by these elder people's experience. As we progress together and time changes, is is necessary to reform this formula. We must all look at it this wasy no matter if your color is black or white, red, or blue, we can still make friends each other without any barrier. I personally believe that Bruce Lee brought they barrier down for many Asian Americans. In one of Bruce Lee's films Fist of Fury, Lee was simply just going to walk into a park...
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...this assignment was made by asad and co. freelancers asadnayyar@live.com | | | | |Assignment Task | | | |Name of the Student | | | |11/10/2013 | | | | | Essay Introduction The targeted industry on which the effect of globalization will be studied is the garment industry, and the two companies which we will study in this regard are Zara and H&M. All the top garment industries notability Zara and H&M are doing a fine job in the garments industry as they have adopted well-defined quality standards. There is a diverse research made on the garments and fabric business as they do change with respect to the trends and fashion. Both...
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...Aneel Karnani Stephen M. Ross School of Business The University of Michigan 701 Tappan Street Ann Arbor, Michigan 48109-1234 Phone: (734) 764-0276 Fax: (734) 936-8715 E-mail: akarnani@umich.edu March 2007 UNIVERSITY OF MICHIGAN Doing Well by Doing Good SMJ 07-6615 rev Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Abstract According to the ‘doing well by doing good’ proposition, firms have a corporate social responsibility to achieve some larger social goals, and can do so without a financial sacrifice. This paper empirically examines this proposition by studying in depth the case of ‘Fair & Lovely,’ a skin whitening cream, marketed by Unilever in many countries in Asia and Africa, and, in particular, India. Fair & Lovely is indeed doing well; it is a profitable and fast growing brand. It is, however, not doing good, and I demonstrate its negative implications for public welfare. I conclude with thoughts on how to reconcile this divergence between private profits and public welfare. Key Words: Corporate social responsibility; bottom of the pyramid 2 Doing Well by Doing Good SMJ 07-6615 rev The idea that companies can do well by doing good has caught the attention of executives, business academics, and public officials. The annual report of virtually every large company claims its mission is to serve some larger social purpose besides making profits. The theme of the Academy of Management conference in 2006 asserts that “there is...
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...Participants | 4 | Brand Overview | 5 | A Segment | 6 | B Segment | 7 | B+ Segment | 8 | Slogans Of Brands | 9 | Conclusion | A hatchback is an automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has a hatchback model in its bucket. The financial year 2010-2011 has seen good growth among hatchbacks in the country. The companies such as Honda and Toyota are keenly eyeing the hatchback space in India. Honda has recently launched the Brio, while Toyota recently launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much percentage wise. Tata’s Indica is floundering, with sales having dropped 16 percent despite introduction of the Vista. It looks like quality issues and maintenance are beginning to turn buyers away to other brands. The Ford Figo, which was introduced at the beginning of last year...
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...Introduction: “The Gift of the Magi” is a short story, one of several hundred written by O. Henry between 1903 and 1910. It was published in a New York City newspaper in 1905 and in a collection, The Four Million, in 1906 The Magi were the so-called three wise men from the east who traveled to Bethlehem, following a bright star, to present gifts to the infant Jesus. The term magi (singular, magus) come from the Greek word magoi, a rendering of a Persian word for members of a priestly caste. The Gospel of Matthew (Chapter 2, Verse 11) says: "And entering into the house, they found the child with Mary his mother, and falling down they adored him: and opening their treasures, they offered him gifts—gold, frankincense, and myrrh." These offerings, though valuable, were not as important as the recognition, respect, and love they gave the Christ child. Frankincense was used as a treatment for illness and as an fragrant additive to incense. Myrrh was also added to incense, as well as perfume, and found additional use as an ointment. The three wise men have been identified in western tradition as Balthasar, king of Arabia; Melchior, king of Persia; and Gaspar, king of India. The action takes place in New York City in a very modest apartment and in a hair shop down the street from the apartment. Although Porter does not mention New York by name, he does refer to Coney Island, the city's most famous amusement park, located in the borough of Brooklyn. Porter lived in New York when he wrote...
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...Q 1.What is your assessment of Tata Tea’s situation at the end date of the case? Tata tea ,set up in 1964 as a joint venture with a UK based James Finlay and Company .The company has definitely come a long way from a meager share of just 3% in 70’s to now becoming India’s 2nd largest tea producing company. It has noteworthy plantations in India and Sri Lanka. The brand leads market share in terms of volume and value in India and has been accorded ‘super brand’ recognition in India. It also has a100% export oriented manufacturing unit of instant tea in the Indian state of Kerala which happens to be the largest such facility outside the US. Here is a brief history of the company: Tata Tea acquired Tetley in the first ever-leveraged buyout (LBO). This largest cross border acquisition by an Indian company made it the world’s 2nd biggest tea company with the combined turnover worth INR2800 – 2900 cr leading to its aggressive growth and worldwide expansion. The merger proved beneficial for Tata Tea as it slowed its main competitor (in India) HLL’s share (Hindustan Lever limited, a Unilever subsidiary), which was gaining a major market share. Tata Tea Before merger: Post merger Scenario: The right moves at the times Though Tata Tea ranks among the smaller of the Tata companies, yet it has been the most internationally active one. It made the world stand up and notice it when it acquired Tetley, a company nearly twice its size, in a risky leveraged buyout in 2000...
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...SWOT Analysis: Starbucks Coffee Company Ravineel Chand MGT 450: Strategic Planning for Organizations (BII1607A) Professor John Bruning February 27th, 2016 Introduction SWOT Analysis is a useful technique utilized by organizations to understand the strength and weaknesses of the organization. Furthermore, it is also utilized to understand the opportunities which may be open to the organization and the potential threats that it may face. “Once a company has a firm understanding of where it stands financially, the next part of the internal assessment is conducting a SWOT analysis, which stands for a company’s strengths, weaknesses, opportunities, and threats.” (Abraham. S.C, 2012) Using a SWOT analysis allows organizations to carefully pinpoint where they stand against competition, where their weaknesses and strengths lie, and how to gain more opportunities within their respective markets. The purpose of this paper is to conduct a SWOT analysis of the Starbucks (SBUX) corporation This paper will also describe the history of the organization, its products and major competitors. History Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail stores in approximately 39 countries...
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...Selection Criteria 23 Issues involved 26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion 37 Facts and Figures 40 References 45 INTRODUCTION “A sign of celebrity is that his name is often worth more than his services.” -Daniel J Boorstin And this is what exactly the marketers took as a firm base to advertising industry. We people are diehard fans of movie and sports stuff, and this characteristic of consumers has invited the concept of endorsing celebrities from different fields namely movies, sports, glamour, fashion, modelling etc for different brands. With several products being launched every other day, advertisements for each one of them may go unnoticed but even then the glamour...
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...The Indian insurance industry has undergone transformational changes since 2000 when the industry was liberalised. With a one-player market to 24 in 13 years, the industry has witnessed phases of rapid growth along with extent of growth moderation and intensifying competition. There have also been a number of product and operational innovations necessitated by consumer need and increased competition among the players. Changes in the regulatory environment also had a path-breaking impact on the development of the industry. While the insurance industry still struggles to move out of the shadows cast by the challenges posed by economic uncertainties of the last few years, the strong fundamentals of the industry augur well for a roadmap to be drawn for sustainable long-term growth. The decade 2001-10 was characterised by a period of high growth (compound annual growth rate of 31 percent in new business premium) and a flat growth (CAGR of around two percent in new business premium between 2010-12), according to KPMG. There was exponential growth in the first decade of insurance industry liberalization. Backed by innovative products and aggressive expansion of distribution, the life insurance industry grew at jet speed. However, this frenzied growth also brought in its wake issues related to product design, market conduct, complaints of management and the necessity to make course correction for the long term health of the industry. Regulatory changes were introduced during the past...
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...with new innovations that promise to make life easier. And not just new developments in the technology space, it also analyzes the mistakes or shortcomings of the technologies of the previous year and makes some resolutions to rectify the issues and move forward. As the year 2011 is closing in, hopes afloat on various technology and corresponding business aspects of the Indian telecommunications industry, VOICE&DATA analyzes the market by feeling the nerves of the technology space to come up with the top 10 forecasts. These predictions spanning across stakeholders in the telecom industry also explains why the forecasts, even if not spot on, have the merit to be taken seriously by the industry. www.voicendata.com/voice-data/news/164737/indias-telecom-trends-2012 1/7 11/6/13 India's Telecom Trends for 2012 - Voice&Data New Telecom Policy 2011 The new year 2012 could not have brought a better gift for the Indian telecom industry than a new set of policy guidelines, afresh with new ideas and equipped with measures, which promises to iron out many wrinkles that have been bothering the industry for so long. The NTP 2011 Draft Policy, expected to be on the roll in January 2012, stresses on 6 hot areas: Broadband, manufacturing, spectrum, licensing, grievance redressal, and cloud computing. If drafted properly, the New Telecom Policy 2011 (NTP 2011) will shape the future of telecom in the...
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