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Starbuck Essay

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Submitted By itia
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Starbucks is an international coffeehouse chain based in Seattle, Washington.
The first Starbucks was opened in Seattle, in 1971 by three partners Jerry Baldwin, Zev Siegl, and Gordon Bowker. Starbucks grew its brand into a household name not through advertising, but by word-of-mouth.
The company was bought by Howard Schltz who set up a mission statement laying out the guiding principles that employees could be proud of.

Starbucks ‘ success is based on customers having a very positive experience in the stores. This means having store employees who are welcoming, knowledgeable about the company’s products, who pay attention to detail, who communicate the company’s passion for coffee, and who have the skills and personality to deliver pleasing customer service. This is the guideline of Schultz, «People first». The theme was "just say yes" to customer requests.
Customers do not come to Starbucks just for coffee, but for the relaxed atmosphere, the sense of community, and the sense of humanity in the stores. Starbucks should be seen as the third place between home and work, where customers are treated in a way that they feel unique and special. Nobody tells you to leave or gives you a dirty look if you’ve been there over a half hour, unlike a certain donut haven I know. It’s a great place to go to talk with that special someone, catch up with an old friend, or escape after a stressful day at work.

Starbucks looks upon each store as a contributor to building the company's brand and image. Each detail is scrutinized to make sure everything signales "best of class" and that it reflects the personality of the community and the neighborhood. The company goes to great lengths to make sure the store fixtures, the colors, the artwork, the banners, the music, and the aromas all blended to create a consistent, inviting, stimulating environment that...

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