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Starbucks a Strategic Analysis

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EXECUTIVE SUMMARY

Hariri Canadian University (HCU) was established in September 1999 with the College of Business Administration, according to Presidential Decree 1947. HCU was founded by former PM Rafik Hariri and funded by the Hariri Foundation (a nonprofit institution supported by Hariri family to provide charity funds) was established with the vision of offering quality affordable higher education to all Lebanese. Its mission is to foster personal and professional excellence and the development of leadership as expressed in service to others for the common benefit of humanity.

In 2009, Hariri Canadian University (HCU) started its MBA program in 2009, with only 7 students enrolled in class. It offered MBA education with one emphasis which is General Management. Although HCU’s MBA merely has a history of 3 years, it has already gained a good reputation. Today in 2012, the registration rates show an increase as the number of students reached 26.

MBA applicants are increasing slowly. Two fundamental reasons contribute to this increase. On one hand, MBA is needed in the workplace. More students are choosing MBA due to pressures from their current jobs. On the other hand, the Lebanese culture regards education as a vital tool for progress and social welfare. The achievement MBA is winning wide social acceptance and is said to improve education quality.

Although HCU is ranked as the 11th among the top universities in Lebanon, maintaining a good position at the educational industry is not easy. The educational industry in Lebanon is very competitive, having more than 41 accredited universities and vocational institutes. However, Universities in general face a difficult barrier when they plan to enter the MBA education or expand the range of its specifications because of the accreditation process and evaluation system for the qualification of MBA. In…...

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