Starbucks Analysis (Swot, Strategies and Core Competencies)

In: Business and Management

Submitted By marisdecastro
Words 1124
Pages 5
Starbucks

1. Internal strengths and weaknesses: One internal primary strength of Starbucks include having high visibility locations. Starbucks are located in almost every mall, near schools and office areas to attract customers. Sometimes, there are even multiple Starbucks branches in one area. Around DLSU-M, there are already three Starbucks. This 2013, they are even planning to expand more. Another internal strength of Starbucks include having an established logo and developed brand. Most people would recognize the Starbucks logo without needing the word Starbucks attached to it or some could already visualize their logo by just hearing or reading the word Starbucks. In addition to this, they already have cultivated their copyrights, trademarks, website and patents. Moreover, they have a good working environment with their valued and motivated employees as another strength. My friend who used to work as a barista in Starbucks had a pleasant experience as their employee. One can tell that Starbucks employees are very upbeat as soon as one enters their coffee shop. Furthermore, another internal strength of Starbucks is that their customers are very loyal to them. I am a very loyal consumer to them. Amongst all the coffee shops, I prefer Starbucks because they serve excellent sandwiches and pastries plus their ambience is good for studying. Their products are consistently delicious and innovative. Also, according to my research, they have good relationships with their suppliers. And last but not the least, one of the internal primary strengths of Starbucks is that they are the industry market leader




2


with a globally renowned brand. Starbucks has a very aggressive strategy: “Starbucks on every corner” which has allowed them to dominate the market.

On the other hand, Starbucks has internal weaknesses too. First, there is an ever increasing…...

Similar Documents

Core Competency

...Core Competency May, 2006 Information Literacy Rubric OBJECTIVES Design research objective Access information Evaluate information and sources critically Identify and integrate primary sources Develop a research plan Level 5 Designs original, concise and focused research objective appropriate to assignment Locates reliable, discipline specific information from a variety of sources. Analyzes quality, discipline-specific information from various sources to assess accuracy, authority and timeliness Relates primary source material to historical context and articulates an in-depth analysis of its relevance to topic Develops a high quality research plan that integrates scholarly discipline specific resources. Successfully integrates compiled information, demonstrating a sophisticated use of citation, into a high quality, original product to effectively accomplish the planned objective. Follows laws, regulations, and institutional policies regarding access to and use of information resources and demonstrates an understanding of plagiarism Level 4 Designs concise, focused research objective appropriate to assignment Locates quality information on a topic from a variety of sources. Analyzes quality information from various sources to assess accuracy, authority and timeliness Includes primary source material with clear reference to historical context and relevance to topic Develops a quality research plan that integrates scholarly, discipline specific resources...

Words: 465 - Pages: 2

Starbucks Analysis (Swot, Strategies and Core Competencies)

... employee turnover rates in the industry. Lastly, it’s drive to be everywhere is definitely of one their core competencies. This has worked very well for Starbucks and has penetrated a wide variety of market and locations.   5   Sources: "Starbucks Marketing Strategy." Why Do People Vote - Vote For Us. N.p., n.d. Web. 21 Feb. 2013. "About Starbucks." Starbucks. N.p., n.d. Web. 21 Feb. 2013. "Core Competencies." Project Man. N.p., n.d. Web. 21 Feb. 2013. Davis, Matt. “SWOT Analysis”. Automobile Industry. N.p., n.d. Web. 21 Feb. 2013. Perez, Antonio. "Starbucks Plans Aggressive Growth Strategy." Epoch Times | National, World, China, Sports, Entertainment News. N.p., n.d. Web. 21 Feb. 2013. http://www.theepochtimes.com/n2/business/starbucks-plans-aggressive-growthstrategy-322749.html Schwartz, David. "Coffee Marketing: Starbucks SWOT Analysis." SOS eMarketing. N.p., n.d. Web. 21 Feb. 2013. Spencer, Kyle. "Starbucks: Strengths, Weaknesses, Opportunities, Threats." The Motley Fool. N.p., n.d. Web. 21 Feb. 2013.   6   ...

Words: 1124 - Pages: 5

Core Values and Strategy

...Core Values and Strategy, Organizational Behavior and John Mackey CEO at Whole Foods Market 2013 A Case Study J H W State College This paper was prepared for Organizational Behavior September Semester, taught By Professor Core Values and Strategy, Organizational Behavior and John Mackey CEO at Whole Foods Market 2013 Introduction This case study research investigation will evaluate the organizational behavior theories and John Mackey’s Management concepts of Core Values and Strategy “Conscious Capitalism” approach at Whole Foods Market. The five organizational behavior theories that were chosen for this study are; Theory X/Y , human and social capital, the profile of the 21st century manager, Carroll’s Global Corporate Social Responsibility Pyramid, and the seven moral principles. Whole Foods Market was founded in Austin, Texas, by four businesspeople that decided the natural foods industry was ready for a supermarket. The original Whole Foods Market opened in 1980 with a staff of only 19 people and became an overnight success. Most of the success was attribute to the quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices. What Role Does McGregor’s Theory Y Play at Whole Foods? Theory Y believes employees are proficient in setting goals on their own; they can do it with little to no guidance from others. They are responsible, willing to take on...

Words: 1505 - Pages: 7

Starbuck Marketing Strategy

...Table Of Content Introduction Marketing mix is one of the most useful strategies for every company to look for to have a good business. Starbucks has analysed the marketing mix to develope their brand in many market mostly in the Western country. However, in Eastern one, specifically in Vietnam market, the marketing mix strategy have to be different. This report will talk about the individual elements of the extended marketing mix and how to use the marketing mix in different contexts of Starbucks Vietnam. Starbucks Vietnam Marketing Mix Report 1. The explaination of how Starbuck Vietnam developed products to sustain competitive advantage Product is something that sastisfies a set of want that customers have. In every companies as well as Starbucks Vietnam, when they want to develope new product, they have to follow the eight stages of new product development (NDP) process: Figure 1: New Product Development Process (adapted from learnmarketing.net: New Product Development (NPD), n.d) The first two stages are the idea generation and idea screening. When Starbucks wants to make new product, the company needs to have new idea and the idea needs to be sreen clearly. The idea of Starbucks Vietnam can come from many ways that are from their competitor, through the market analysis or from the holiday, season or popular event. As can be clearly seen that, through time to time, Starbucks has came up with many new idea to survive in Vietnam market. They analyse the...

Words: 3045 - Pages: 13

Swot Strategy

...SWOT Analysis President University Strengths * Using English as Lecturing Media * Generate Local and Foreign graduates * Located in the center of Industrial Estate * International Living Environment * Foreign Academic Facilitator * International Curriculum * 6 month internship program * Internship Career Center Support * Provide Dormitory * A lot of Scholarship Chance * Provide 3,5 years graduation | Weakness * Newly comers university * Developing infrastructure and facilities * Not all faculty has A Accreditation * The price is not affordable for all economic level * Far from Capital City * Unclear Alumni Association * Poor Library Facilities * Poor Lab Facilities * Poor Canteen Facilities * Poor Wi Fi Facilities * Slowness to adapt to Change | Opportunities * Located in the center of industrial estate (Jababeka, Agip, Lippo, KIIC, MM2100) * Direct relationship with PT Jababeka * Reducing Cost for Study in Abroad * Development of Jababeka Area is getting better every year * Attract many stakeholder from industry and business area around the word * The best private university in Indonesia * Global Expansion * Alumni works national / multinational company or create their own business | Threats * Quality of government university is increasing every year * Industrial environment will become the treat as well as its opportunities * The raising number of private university which provide better facility...

Words: 707 - Pages: 3

Core Competency

...KEY AREA OF RESPONSIBILITY | CORE COMPETENCY | INDICATORS | BEHAVIORAL INDICATORS | COLLABORATION AND TEAMWORK | CORE COMPETENCY 1:Establishes collaborative relationship with colleagues and other members of the health team | 1. Contributes to decision making regarding patients’ needs and concerns. 2. Participates actively in patients’ care management including audit. 3. Recommends appropriate intervention to improve patient care. 4. Respect for the role of other members of the health team. 5. Maintains good interpersonal relationship with patients, colleagues and other members of the health team. | 1.1 Suggest health care needs based on patients’ assessment to other health care team.1.2 Identifies a number of theoretical frameworks that examine the behaviors involved in the decision-making process1.3Ability to choose appropriate nursing actions1.4Select information that most relevant1.5 Select between alternative courses of action2. Assesses the quality of care by the use of quality assurance programs.2.2 Uses a record as an aid in evaluating the quality of patient care2.3 Defines standards from their point of view and describe the actual practice of nursing.2.4Performesphysical assessment2.5collects patient’s data in a systematic manner3.1 Proper endorsement of patients to the nurse on duty for the next shift.3.2 Offers suggestions and care plans to other health care team members appropriate to patient’s needs. 3.3 Provide proper health teaching to...

Words: 687 - Pages: 3

Core Competency

... Chain analysis. However, cataloging base capabilities and dubbing those that seem important to the organization’s success does not make them core competencies. Core competencies are only those capabilities those that meet the following four tests: Valuable - A capability must be valuable, specifically, it must contribute to value for customers. It must also help an organization capitalize on opportunities while mitigating threats in the external environment. Rare - A capability must be rare. If every organization in an industry possessed identical capabilities, there would be no way to earn returns greater than those of competitors. Competitive advantage comes from doing things other organizations cannot. Inimitable - Organizations that enjoy high profit levels will quickly be imitated by other organizations wanting to enjoy the same. When capabilities can be easily imitated then they are not unique and will provide little in the way of competitive advantage. Non-Substitutable - Important capabilities cannot be substituted with other like capabilities. Stated another way, a different capability cannot be used instead of the capability being considered for purposes of this criteria. If substitution were possible the key capability would be limited in its contribution to competitive advantage. When all four of the above tests are met a capability then becomes a core competency. More simply, when an organization has a capability that can create something of value for customers...

Words: 786 - Pages: 4

Core Competency

...Name: Institution: Professor: Date of Submission   Apple Inc. is a multinational corporation that designs and develops then sells computer software, consumer electronics, personal computers and online services. It is best known for hardware products such as the iPod, iPhone and iPad tablets. The online services it provides include iTunes Store, App Store and iCloud. The consumer software products includes the iOS and OS X operating systems, the Safari browser and iTunes browser. The core competence of a firm is something which a firm does very well. It is something that competitors will find difficult to adopt or copy. Core competencies will allow a company to deliver great value to customers. They are abilities or skill sets that are leveraged to markets or other products. Apple Inc. has outstanding design of its products as one of its core competency. The use of these outstanding designs has given them easy access to many markets in a manner that seemed impossible. The tablet computers have been in the market for years long before the iPad. However, after Apple launched the iPad, the market for tablet computers exploded. This was also the same for MP3 players. Numerous MP3 players were in the market long before the release of the iPod. The unique design of the iPod made it an instant success soon after it hit the market. Apple Inc. has leveraged this core competency, that is, it has used it with the aim of gaining competitive advantage. This has enabled the company...

Words: 603 - Pages: 3

Starbuck Pricing Strategy

...What pricing strategies is the seller using? (rule of thumb pricing, price discrimination, two-part pricing, etc.?) Starbucks positions itself as a specialty premium coffee retailer and has a strong and well-known brand image. As Starbucks is a premium coffee brand, its target market has always been middle and upper class with the disposable income needed to frequent the coffeehouse. One of the main reasons Starbucks has been so successful is because they focus on quality and experience rather than price. The Starbucks’ image and experience has been one of the key elements to their success. Starbucks has succeeded in giving coffee a new cachet and established themselves as a price setter through product differentiation. Consumers have been willing to pay for what they consider an elite lifestyle and many believe that the higher the price, the better the quality. Although premium brand coffee makers have some market power to set prices above the generic value brands, Starbucks operates under monopolistic completion where there are many small firms that sell similar products, therefore they do not exert complete market power in the industry. Starbucks is more than a high price coffee shops, Starbucks offers a combination of quality, authority and relative value. Quality: Starbucks sets its prices on a simple idea: high value at moderate cost. Quality is key. Starbucks has to maintain strict quality controls in its coffee sourcing as well as in its...

Words: 406 - Pages: 2

Starbuck

... less than 1,000 stores to 15,000 stores and beyond, [Starbucks had made decisions that may have led to the watering down of the Starbucks experience. Stores no longer have the soul of the past and reflect a chain of stores versus the warm feeling of a neighborhood store.” Starbucks management believed that efforts to recapture that soul would get the company back on track. At first, however, Starbucks was caught between the conflicting goals of reestablishing its image as the provider of a holistic experience and offering better value to the cash-strapped consumer. Starbucks set out to put some water on the fire and get some of its customers back. It added labor hours and time-saving automated machines to stores. It focused on the quality of its coffee with a Coffee Master training program for its baristas and a new line of ultrapremium whole-bean coffees. It even tried free Wi-Fi service and sold its own music. But none of these actions seemed to address the core problem: Although Starbucks still charged a premium price, it was no longer a special place. As the recession tightened its grip and more people cut back on discretionary purchases, the problem grew worse. Compounding the problem was an increase in competition. For years, if you wanted a latte, Starbucks was about the only option. Not only were Dunkin’ Donuts and McDonald’s selling premium coffee drinks to the masses, but just about every mini-mart in the country boasted about the quality of its coffee. All of......

Words: 2317 - Pages: 10

The Core Competency of Leadership in Nursing

...The Core Competency of Leadership in Nursing James Dunn Chamberlain College of Nursing Course Number: NR351 December 2015 The Core Competency of Leadership in Nursing Leadership in nursing is a fundamental core competency that is important to the growth and development of all nurses. The success of nursing is directly related to the effectiveness of the leadership in which they receive. By providing a good example, it will help to influence those around them and inspire others to want to lead as well. Leadership is important to nursing because it promotes a positive environment for current and future nurses and can develop standards and goals for nurses to continually strive for. Good leadership can be passed down thus providing a nurturing environment for those entering the profession. Effective Leadership According to Schwartz, Spencer, Wilson, and Wood (2011), “Success in the workplace often is contingent on a leader’s ability to effect positive change and inspire others to higher levels of achievement” (p.737). Leadership is a position that is not usually appointed however it instead emerges from those who have the ability to influence others, inspire others, and have character traits that are both admired and respected (Hood, 2014). Effective leaders have the power to make change and it’s important to recognize different leadership styles and the traits that an effective leader usually displays. Leadership Styles The type of leadership style used can...

Words: 800 - Pages: 4

Starbuck

...Table of Contents * Title page………………………………………………………………1 * Abstract………………………………………………………………..2 * Introduction………………………………………………………… 2 * Identify the controllable and uncontrollable elements…………………………………………………………… …3 * The major sources of Risk facing the company and Potential solutions………………….…………………….…… .. 3 * Critique Starbucks overall corporate Strategy ..…… 4 * Starbucks improve profitability in Bangladesh………4 * Recommendation and conclusion……………………………………….…………………… 5 * Reference…………………………………………..……………….. 5 Abstract Global market is immensely accumulative now a days, with the vigorous effects of globalization which effecting firms of all breeds to expand the business across the borders. This report is generally bases on the answers to the provided case study of Starbucks growth story and its international expansion plans. Starbucks being the producers of one of finest coffee and premium drink beverages manages its major markets within USA and abroad. The report will accumulate Starbucks potential strategic options with substantial vision of the management to expand business internationally while understanding the escalating aspects of ethical and cultural values which Starbucks owns as an influential organization. Introduction This report is ultimately based on critical analysis and evaluation of the case study provided for one the leading coffee and Beverages Company. With the expanding international business and continued...

Words: 999 - Pages: 4

Starbuck

... thinking of customers. However, as the marketers or as a company, they cannot think like this. There is a process called “The consumer purchase decision making process” which help the company or the marketers to understand more about their customers to have influence on decision of them to gain more profit. Having 5 steps through this process and in some cases, no need to apply all these steps because each consumers have their own experience, cultural, characteristics…Let see what miracle things which Starbucks did with this process to take benefit from their consumers. Actually, Starbucks Sources: ladysovereign – weheartit web Source: Tumblr. 2.1.2 Powerful brand image – think Starbucks automatically Starbucks in Devil wears Prada – Source: Qatarcultureclub The higher the value added of the product which the consumers will perceived, the higher chance which they choose your company. Starbuck with their core values is always give their customers a concrete information through their image of their store by interior and their services to convince customers that Starbucks is completely the best one and they cannot choose another coffee shop because of set of value added or the “experiment” and the perception image which they perceived from Starbuck’s beverage and food. Although “word of mouth” is old, it’s still useful, especially to Starbuck – the big one. Nevertheless, technology as internet is also crucial for information search. Even it is more...

Words: 2315 - Pages: 10

Core Competency

...The Core Competence Abstract:The China’s productivity will catch up with America, according to the McKinsey & Company, which is devoted to the consulting service. The result of the survey indicated that Chinese manufacturing productivity is higher one fifth than the main European countries, mostly approaching to America currently. Keywords: Core Competence, Reform and Opening, Economics For some transnational enterprises aimed at lower costs and moved the most manufacturing operation to China, it’s provided that there is significance. Before this, many experts considered that the Chinese enterprises’ productivity was lower than other countries. McKinsey found that Chinese enterprises are better at adopting the advanced technologies instead. For example, in correcting their shortcomings and adapting the consumer’s demands aspects, the Chinese labors’ flexibility and passion will play a role. However, because of the small sapling survey for only 20 enterprises from McKinsey, this result might cause the controversy. And Professor Daudi said that this small sapling survey stood up to elaborate. Accepting this statement, the analysis result for England was much worse. McKinsey summarized that the Chinese total productivity factors were 31% higher than England. And the productivity in China was only 8% lower than America. And he also said that Chinese enterprises didn’t only depend on the most advanced technologies, but improve the productivity by the perfect staff works...

Words: 832 - Pages: 4

Tesco Core Competency

...CORE COMPETENCIES AND DISTINTIVE CAPABILITIES A core competency is a skill or expertise the organization has or anything that a firm can do well and use to gain a competitive advantage over it competitors. Hamel and Prahalad (1990) suggested that a core competency should meet the following three criteria. 1. Customers should benefit. 2. Competitors should find it difficult to imitate 3. The core competence can be transferred to many products and markets. One of Tesco’s core competencies is its customer focused strategy. The clubcard reward scheme allows Tesco to collect, analyze and understand their customers very well. Tesco uses the information and adapt their services to the local market, thus adding value to the customer experience. Tesco’s club card gave them a distinctive capability of observing customers preferences thus, enabling them to predict customers buying behaviour and arranging their stocks accordingly in stores giving them an edge over competitors. Tesco has also designed and implemented supply systems that effectively link existing shops with Tesco.com. While online shopping is a feature of its competitors, Tesco was able to design a good user interface which personalizes online shopping resulting in its customers valuing the Tesco.com experience highly. This has helped to improve the performance of the company in different markets. Further, the strong Tesco brand has led to an increase in the number of customers, sales and profits and has helped......

Words: 291 - Pages: 2