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Starbucks Areas of Concern

In: Business and Management

Submitted By ameawizza
Words 535
Pages 3
Sources: http://www.itsmekathleen.com/pdf/starbucks.pdf http://finance.yahoo.com/news/starbucks-ceo-hosts-2013-annual-055406090.html http://www.slideshare.net/NamrataPatel1/strategic-planning-of-starbucks Note, not my original copy. Sources are cited above to avoid plagarism.

Starbucks is one of the most popular coffeehouse worldwide. They are well-known because of the various products, and the services they offer. Starbucks provides a good quality service, an inviting atmosphere and an exceptional coffee that most of the customer wants. But in spite of that, as what a normal company experiencing, they are also facing different issues and concerns.
The key issues facing this firm were its attempts at massive expansion and creating new value innovation. The need to expand could cause the company to become over exposed and risk its ability to change. New players in the field such as McDonalds pose a new potential threat of competition, though it is unclear if they share the same market.

They were also concern on continually improving their coffee. Given the specialty coffee market’s transition into the mature stage of the industry lifecycle, it is important to maintain a reputation for the highest quality coffee in the industry. To ensure the quality of their coffee, Starbucks should continually analyze their brewing systems and practices and consider renovations. The brewing process should at all times be judged based upon its ability to bring out the complexities and distinctive flavours of the world’s different exotic specialty coffees. Starbucks should also be intent upon protecting whatever brewing process they deem to be the best through patents or acquisition of patents, which would, in turn, provide a defendable competitive advantage.

Although the American coffee market is value over $18 Billion, over reliance on this market leaves Starbucks...

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