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Starbucks Brand Audit

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Starbucks Coffee Brand Audit Simon Mc Nally

Simon Mc Nally Table of Contents

Starbucks Brand Audit

May 10th 2010

Company Analysis ..................................................................................................................................3 Market Analysis ......................................................................................................................................3 Brand Analysis ........................................................................................................................................4 Consumer Analysis .................................................................................................................................5 Competitor Analysis...............................................................................................................................6 Strategy .....................................................................................................................................................7 Key Fact .............................................................................................................................................................. 7 Target Group ..................................................................................................................................................... 7 Proposition.......................................................................................................................................................... 7 Role of Advertising ........................................................................................................................................... 7 Appendices...

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