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Starbuck's Cafe Strategic Management

In: Business and Management

Submitted By saqibnawaz
Words 1559
Pages 7
5/23/2015
5/23/2015
Saqib Nawaz
Assignment 2
Saqib Nawaz
Assignment 2

Starbuck’s Coffee Strategic Management

Starbuck’s Coffee Strategic Management

Executive Summary:
Starbucks could be an international company operative within the low retail market since 1972. The corporate, that has positioned itself as a merchandiser of premium low merchandise, has greatly swollen its market position and presence within the past 20 years. Despite a positive market outlook, Starbucks is in would like of strategic content because the company faces to not be underestimated challenges within the short- to medium-term. Those challenges emanate from established competitors like some others fast food companies internationally defy Starbuck’s market leadership position by driving aggressive low-pricing methods in established and rising markets. Moreover, new trends within the low business have spread out new segments with high growth potentials. Starbucks remains unsure however tackle new segments and what impact trends may wear its product portfolio.
This report is supposed to be a strategic scout that aims at illuminating totally different strategic alternatives within the lightweight of the numerous opportunities and threats that lie ahead. The report will provide recommendation on a way to utilize internal strengths to maximize opportunities and the way to attenuate weaknesses to avoid threats.
(Lee, Ristic and Franke, 2014)
Question No. 1
Which of porter's competitive strategies is Starbucks using?
Porter called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating uniquely desirable products and services) and "Focus" (offering a specialized service in a niche market). According to my observations Starbuck’s Strategic Management using two strategies Differentiation and Focus. Later on I will also explain that how they are using these...

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