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Starbucks Corp

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RUNNING HEAD: Starbucks CSR

Starbucks Corporate Social Responsibility
Individual Project 1
BY: Amber Light
Colorado Technical University
MGM110-1201-A-28
FOR: Professor Sally Rogers
DATE: January 16, 2012

Starbucks has clearly discovered the importance of corporate social responsibility (CSR). The way Starbucks runs its operations ultimately effects the communities it serves, and they are not willing to compromise their stand on the positive impact they want to have. This is very visible through their website, where they list what they do on an everyday basis to not only give back to society but also ensure they are doing business on a responsible level. The website separates four separate commitments Starbucks stands for: Origins, Environment, Partners, and Communities.
Starbucks has made a commitment to the farming communities that produce their specialty grade coffee. They are paying a fair trade price for the product they are receiving. This price will sustain their farms and the industry as a whole by covering production costs and providing more for their families as a whole. Starbucks has pushed the idea that sustainability is of utmost importance, and part of being sustainable is being environmentally responsible. By being environmentally conscience you are assuring the long-term health of this industry. Starbucks is partnering with non-profit organizations that strive for their same beliefs in sustainability. This right here shows how CSR is important; when a company is doing something you believe in you are willing to invest. Starbucks believes in what these non-profit companies are striving for so they are willing to put their money behind it. Same goes for the average coffee connoisseur, knowing that Starbucks is backing some of my ethical and moral beliefs I may now choose them rather than another company.
While the

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