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Starbucks Critical Analysis

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Submitted By helgak
Words 2136
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ΔΙΟΙΚΗΤΙΚΗ ΠΕΡΙΛΗΨΗ
Στην παρούσα εργασία γίνεται ένας κριτικός σχολιαμός για τη διεθνή αλυσίδα Starbucks. Για το σκοπό αυτό θα γίνει μια σύντομη παρουσίαση της επιχείρησης, της θέσης της στην αγορά και των δραστηριοτήτων της. Έπειτα θα αναλυθεί το κλαδικό πλαίσιο μέσα στο οποίο λειτουργεί, αναλύοντας τόσο εσωτερικά όσο και εξωτερικά στοιχεία αυτού, θα ακολουθήσει η ανάοτυκη κάποιων βασικών στρατηγικών θεμάτων, συμπεριλαμβανομένης της αποδοτικότητας του έτους 2009 και των επιλογών ανάπτυξης της εταιρίας. Τέλος, βάσει των στοιχείων που θα αναλυθούν και της γενικότερης γνώσης, παρουσιάζονται ορισμένες προτάσεις σχετικά με το μέλλον των Starbucks και της ανάπτυξης αυτών

ΠΕΡΙΕΧΟΜΕΝΑ
1.Επιχείρηση..............................................................................................................................2
θέση στην αγορά διαχρονική εξέλιξη πόρων / πωλήσεων χαρτοφυλάκιο δραστηριοτήτων βάσεις συγκριτικού πλεονεκτήματος χρημ. δεδομένα θετικά / αρνητικά στοιχεία

2.Το κλαδικό πλαίσιο..................................................................................................................4

Η αγορά / ιδιαιτερότητες διεθνοποίηση ευκαιρίες,απειλές,τάσεις

3.Βασικά στρατηγικά θέματα......................................................................................................6

στόχοι επιλογές ανάπτυξης αποδοτικότητα 2009 καθορισμός μελλοντικής στρατηγικής

4. Προτάσεις...............................................................................................................................7

αποδοτικότητα ανταγωνιστικότητα ανάπτυξη

ΚΡΙΤΙΚΟΣ ΣΧΟΛΙΑΣΜΟΣ ΤΗΣ ΣΤΡΑΤΗΓΙΚΗΣ ΤΩΝ STARBUCKS

Θέση στην αγορά
Μεταξύ των πολλών επιτευγμάτων των Starbucks είναι και το ότι αποτελεί τη νούμερο ένα εταιρία καφέ στην κατηγορία των fast food και ταχυεστίασης αναψυκτικών, καθώς και μια από τις πιο ηθικές εταιρίες

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