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Starbucks in the Us. Strategies and Core Competencies

In: Business and Management

Submitted By Thijs
Words 6083
Pages 25
18 September
2014
18 September
2014

08
Fall
08
Fall

Exercise A - Starbucks in US: strategies and core competencies
GROUP 6 Exercise A - Starbucks in US: strategies and core competencies
GROUP 6 Thijs Bavelaar - 091698
Carlijn Swagemakers - 120014
Sam Verlaat - 111449
Bas Vliegen - 122959
Thijs Bavelaar - 091698
Carlijn Swagemakers - 120014
Sam Verlaat - 111449
Bas Vliegen - 122959

Executive summary

Within this report the Starbuck’s Corporation is being analyzed, in this way the company can be positioned on how they are performing within the competitive set. Through research Starbucks’ core competencies are found, and on elaborated. Those competencies are researched in the competitive set with the main competitors of Starbucks’ as well, via basic benchmarking there has been determined where Starbucks is within the market.

Table of Contents
Introduction 4
Core competencies 5
Key competitors 9
Competitive advantages 11
Communication within organization 12
Competency - strategy matrix 13
Conclusion and recommendations 14
Bibliography 15
Appendices 19 Appendix 1: Value chain analysis 19 Appendix 2: SWOT analysis 22 Appendix 3: Functional analysis 25 Appendix 4: VRIO analysis 26

Introduction
The purpose of this paper is to analyze both Starbucks’ strategies and core competencies, and use this analysis to assess the degree of synergy between the two.

First, the core competencies of Starbucks, specified to the US, are identified and presented with the use of a value chain analysis, SWOT analysis and functional analysis.

Secondly, its competitive set will be presented. Key competitors will be identified using basic benchmarking, and Starbucks’ place in the competitive set is described.

Next will be described how the core competencies provide a competitive advantage, using the VRIO…...

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