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Starbucks Research Paper

In: Business and Management

Submitted By andre2aj
Words 3097
Pages 13
A Fortune 500 Company

Business Management Issues


Prepared by:
Student Name


Mr. Jessie Bellflowers

A research paper presented to Fayetteville Technical Community college in partial fulfillment of the requirements for the Business Management Issues Capstone Course.

Fayetteville Technical Community College

July 20, 2014


Title Page 1 Table of Contents 2

I. Executive Summary 3

II. Company Overview 4

III. Strategic Analysis 8

IV. Strategic Effectiveness Analysis 11

V. Conclusion 14

VI. References 15

EXECUTIVE SUMMARY Starbucks has been one of most popular coffeehouses in the world. They started their business as just a coffee-bean retailer. This didn’t last long. Howard Schultz came to the company in 1981 to change things and that he did. After leaving and then returning to Starbucks in 1987 he decided after a trip to Rome that Starbucks needed to go in a different direction. This is the direction they are still at today. A coffeehouse that is about the Starbucks experience. An experience that allows the customer comfort, quality product and great service under one...

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