...RESEARCH (Starbucks) CLIENTS INDUSTRY 1. Industry Growth Specialty coffee is one of the fastest growing food service markets globally, with a net income of approximately $9.6 billion in 2004 in the U.S. alone, due to the explosion of cafes and gourmet retailers in the 1990s (The Gale Group). 2. Economic Impacts • Exchange Rates - The falling dollar rates compared to other currencies which was caused partly by weaker monetary policy will affect imports. Most of Starbucks vital supplies such as coffee beans, sugar and milk will be affected because they are imported thus incurring higher cost due to weak dollar. This raises a question as to whether the company will pass the extra cost to consumer and risk making its coffee even more expensive. • Income Distribution - After the economic crises of 2007 that led to job losses, unemployment figures rose (to 2.5million in Britain 2010 ² Office for National Statistics). This affected income disparity which became unequal. Hence people that were previously able to afford Starbucks expensive specialty coffee now saw it as a luxury thus leading to low sales in some locations. This in effect affects the company’s expansion plan. In this case economic influences has an unfavourable impact. 3. Social Influences • Changing Tastes - The changing taste in America indicates that people are consuming more specialty coffee which amounted to about $1.3 billion in imports (Restaurant Hospitality). This influences Starbucks...
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...Position History Starbucks was started in 1971 in Seattle’s Pike Place Market. Today, Starbucks operates in over 50 countries around the world, and they have more than 15,000 stores. Since 1971, Starbucks has continued to build themselves bigger and bigger, and as a result they are the largest and most well-known coffee shop in the world. Starbucks really started to take off after their current CEO, president, and Chairman Howard Schulz bought Starbucks in 1987. He was determined to make Starbucks into a “place for conversation and community”, and he strived to make Starbucks more similar to coffee shops that he visited in Italy, by making there be more of a friendly and inviting atmosphere. (Starbucks.com) Starbucks Today Starbucks, because of one of Schulz’s intiatives, has been doing better than Wall Street expected them to do, and this has mainly been because Starbucks has been cutting its costs where it can and closed 676 stores in the United States. (Steverman) In addition to closing down stores, Schulz has also been striving to get in better touch with Starbucks’s mission. Starbucks’ mission is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks.com) Many people felt that Starbucks had begun to lose its personal feel, so Schulz has been working to increase customer satisfaction by improving beverage taste, the speed of service provided, and the friendliness of Starbucks employees. (Steverman) While there...
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...Organizational Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization...
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...Running Head: Starbucks Starbucks Case Analysis Victor F. Hogan The George Washington University PSPR 6210: Corporate Social Responsibility July 15, 2012 Starbucks serves a total of four billion paper cups to their customers each year. During Earth Month 2010, Starbucks created a way for their customers to make an environmental impact and try reusable mugs. If one Starbucks customer switches to reusable mugs, then that one person saves seven trees each year. The Starbucks public relations team developed an integrated communications campaign focused around five key phases that underscored the company’s support for environmental responsibility and a premier customer experience. Through research done by Edelman, Starbucks found that the number one issue consumers’ care about is the environment, and nearly two-thirds of consumers are more likely to trust brands that are socially and ethically sound. Starbucks found that through their website, MyStarbucksIdea.com, that recycling and cups were the top socially responsibility ideas. With the millions of people that visit Starbucks’ 16,000 locations around the world, the company decided that they would put their mass appeal to good works and help along with the green movement. Starbucks recycled cup promotion in recognition of Earth Month 2011 was meritoriously conveyed due to the corporations strategic “green” initiatives. The company...
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...Starbucks Coffee Company Linda Estes American InterContinental University Principles of Accounting I Dr. Felicia Olagbemi November 30, 2012 Abstract Many companies have to follows the regulation of GAAP that are set by FASB. Starbucks as adapts and agree to do what the GAAP principles and standards which can affect Starbuck dignity. I will introduce what Starbucks is all about where it started from, GAAP and description of the account principles, cost, revenue and matching for Starbucks Company. Show the application of GAAP in cost recording, revenue recognition, and the matching expenses and revenues. Basically show how Starbucks became a million dollar company. Give a description of their recent accounting standards and pronouncement of the company. Describes how the assertion of internal controls of the company financial statements. Starbucks Coffee Company Introduction/Background Information The founder and CEO of Starbucks Corporation is Howard Schultz. Howard Schultz is a man of vision who turned and unknown coffee company in Seattle Pike Place Market into a large global coffee and the most want and best respected brands to have. (Moe, m 2006) The first store open was in 1971. Starbucks got a new name in 1987 when Schultz Company, II Giornale brought Starbucks and change the name to Starbucks Corporation, at that time it was only 17 stores open. Today, with more than 17 thousands stores in 50 nations, Starbucks has the best roaster coffee and retailer of all...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength In: Business and Management Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Starbucks has been so concerned with social responsibility because of the reduce its Eco-friendly mark and as became tangled with the community. Also it is important to the corporate because of its ethical corporate should improve in the stretched period of time. Consumers’ feels worthy about conveying business to social responsible companies and the organisation’ impression are good about working there and makes organisation provide much better consumer service. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Starbucks is irreplaceable in actually able to offer a high level of benefits to its organisation. Many businesses do not deliver organisation with many profits. Starbucks understands how important its organisation is and that they are the face of the corporate. Happy organisation creates good consumer...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management ‘Pestle’ Analysis for Starbucks Coffee Company In: Business and Management ‘Pestle’ Analysis for Starbucks Coffee Company ‘PESTLE’ Analysis for Starbucks Coffee Company Political: •High taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer. •Trade issues will affect Starbucks predominantly when exporting and importing goods. When another country’s government imposes a tariff it not only results in an efficiency loss for Starbucks but large income transfers can become inconsistent with equity. This extra charge can turn a bargain into a rip-off. Also, since 9/11, trade relations have been adversely affected between the USA and some other countries. •Starbucks should thoroughly investigate the political stability of any country they plan to expand to. Changes in government can lead to changes in taxation and legislation. The American elections may have an effect on Starbucks as new legislation or new or existing government may bring in taxes. Also, those countries in political turmoil or civil war (e.g. Zimbabwe at present) should be approached with great caution...
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...Marketing Research Paper Team A MKT/421 November 2, 2013 Jeffrey Jordan Marketing Research Paper Overview of Starbucks Starbucks is known for their variety of premium coffee and pastries. Like most businesses, Starbucks measures success by expenses, revenues, and store counts. Starbucks also emphasizes success on the growth of their brand and returning value to shareholders (Schultz, 2012). Starbucks’ strive to be innovators, leaders, and contributors to society and a healthy environment (Starbucks Coffee Company, n.d.). Starbucks continues to build a company with a fair and humane treatment for their people within the world and the communities they conduct business (Schultz, 2012). With the increase of competition in the industry, Starbucks’ is thriving to differentiate themselves from their competitors. Starbucks believes they can have a positive impact on the communities it serves (Starbucks Coffee Company, n.d.). “One person, one cup, and one neighborhood at a time” (Starbucks Coffee Company, n.d.). Launching Starbucks’ Natural and Little Bucks will separate them in the beverage industry. Product Description There is no denying that Starbucks is known for pronounced coffee, the next opportunity for growth is for to be known for great drinks. Starbucks’ Natural is a product line that appeals to multiple generations. Starbucks’ Natural drinks will be made from juice extracted from raw fruits and vegetables. This drink provides...
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...Starbucks Behavior and Communication Lani Vinas Bioc BCOM/230 October 1, 2012 Jamie Barmach Starbucks Behavior and Communication What comes to person’s mind when someone mentioned the named Starbucks? A friend called and invited to have some coffee with her. Wondered about the aroma of the tasty coffee with whipped cream on the top, a sudden and prompt answered, “Oh yeah, definitely, let us meet at Starbucks after work.” Starbucks is a well-known coffee shop in the world. They are awarded as “No.1 Best Coffee” by Zagat’s Survey of National Chain Restaurants in 2009-2011. They started in 1971 in Pike Place of Seattle. They have grown so fast that in August 2012 they are closely to have 18,000 retail stores all over the world. Starbucks chairman, president and chief executive officer, Howard Shultz, joined the company in 1982. He brought the idea of Italian coffeehouse tradition to United States when he traveled from Italy. Starbucks mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks Corporation a. 2012) The coffee shop is committed to diversity as the equation of inclusion, equity and accessibility. Good quality of service and to make their customers feel that they are connected with their families and friends are company’s main goal. “Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.” (Starbucks Corporation a. 2012)...
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...SWOT Analysis: Starbucks Coffee Company Ravineel Chand MGT 450: Strategic Planning for Organizations (BII1607A) Professor John Bruning February 27th, 2016 Introduction SWOT Analysis is a useful technique utilized by organizations to understand the strength and weaknesses of the organization. Furthermore, it is also utilized to understand the opportunities which may be open to the organization and the potential threats that it may face. “Once a company has a firm understanding of where it stands financially, the next part of the internal assessment is conducting a SWOT analysis, which stands for a company’s strengths, weaknesses, opportunities, and threats.” (Abraham. S.C, 2012) Using a SWOT analysis allows organizations to carefully pinpoint where they stand against competition, where their weaknesses and strengths lie, and how to gain more opportunities within their respective markets. The purpose of this paper is to conduct a SWOT analysis of the Starbucks (SBUX) corporation This paper will also describe the history of the organization, its products and major competitors. History Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail stores in approximately 39 countries...
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...Organizational Behavior and Communication Paper Organizational Behavior and Communication Paper Lizette Paz COM 530 January 30, 2012 Aileen Smith Organizational Behavior and Communication Paper Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (Our Starbucks Mission Statement, 2011) They value their customer’s feedback and conduct alo t of research to improve in anything that they can improve to satisfy the customers. According to the research most of their customers are undergraduates and professionals. Like many companies Starbucks wants to provide the best customer service that they can offer. They do that by making sure that their staff is happy, because happy employees are happy customers. Starbucks is known for being a great company to work in; they offer a lot of benefits to their employees. Enacted values align with espoused values in the Starbucks Company because they have set a standard from the beginning. They believe in training their employees about how the company got started. They want to make sure that each employee works as a team and respects the core values of the company. This is part of their hiring process and even though they do this will they are new to the company, they also make sure that they continue to demonstrate it throughout the time of their employment. So they continue to have training to have a strong team that can offer customers more than just giving them there cup of...
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...STARBUCKS STARBUCKS, One of the most well known and leading coffee supplier around the world. Starbucks began its business in 1971. Before that they are a roaster and retail seller of whole bean and ground coffee, tea. They have only one store at that moment which is located in Seattle's pike place market. At present starbucks serves millions of customers walking into their stores every day. The stores are presently in 17,000 locations in 50 countries (STARBUCKS 2013). Starbucks has revolutionised after HOWARD SCHULTZ became the director of retail operations. (Strategic development of starbucks) MISSION STATEMENT: "TO INSPIRE AND NURTURE THE HUMAN SPIRIT- ONE PERSON, ONE CUP AND ONE NEIGHBOUR AT A TIME". (Our starbucks mission statement 2013) STARBUCKS mission statement clearly depicts that they are not only giving importance of coffee, also to bestow the customer with rich experience. To enact these principles, Starbucks does everything in order to accomplish their aims and objectives. Starbucks treats their employees in prominent manner and respects them in each and every aspect. Starbucks always believes that they serve the customer with the best coffee possible. Starbucks does everything in a perfect and particular genre like buying coffee beans. They buy coffee beans by travelling personally to coffee farms in Latin America, Africa and Asia. After careful consideration and selecting the beans, the beans are then transported...
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...Starbucks International Business Student’s name Name of the Institute Contents Executive Summary 3 Introduction 3 SWOT Analysis of Starbucks 4 Starbucks Introduction to International Business 7 Market entry strategies adopted by Starbucks 7 Porter’s 5 forces 8 Challenges and Barriers in International Business 11 Conclusion 13 References 15 Executive Summary Starbucks is one most successful example of transnational companies across the globe with its rich cultural and organizational strength. This paper analyzes Starbucks from an International Business perspective in which the various nitty-gritties of International Business are applied on the company to analyze its core strengths and prospect areas of concerns. The paper starts with an introduction regarding Starbucks, its origin, current standing in terms of stores across the world and a brief history. The SWOT analysis of the company uncovers its major strengths and weakness and prospect areas of threats and opportunities while expanding internationally. The current situation analyses analyzes the prime factors of the current organizational situation, which are of use and which should be looked forward to improve its international perspective. Further the paper discusses its basic market strategies while entering in any foreign market in which is focusses on analyzing the market and culture in depth and the collaborating partner so as to keep a sync with its values. The organizational barriers discusses the various...
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...Professor Sarin Jarvis August 1, 2015 Starbucks Ethical Or Unethical? I chose to do my paper on Starbucks because I love their company and get my coffee there every morning of the work week. I was interested in finding out whether the company I was supporting was being ethical to its employees or not. I will research Starbucks and who they get their products from and find out just how ethical of a company they are. Thesis: Starbucks claims that they are very ethical and have won awards for being so ethical. But, are they really as ethical sense day one till present as they claim to be. The question is does Starbucks do all their business from grower to a cup of coffee ethically. I start my paper by telling you, the public; about when Starbucks started business and how many stores around the world they have at this current moment. I will show you how Starbucks tries really hard as a large company to come across to their investors and the public as being an ethical company and how they are fair to all their employees and the farmers that grow their coffee beans. I will show you how they are unethical in the way they treat their farmers. I will also show you how they became known as unethical by the way they treated their unionized workers in Chile. This unfair pay that the Chilean workers were receiving was not a fair wage. Starbucks workers in Chile went on strike and Starbucks hired nonunion workers to replace them which were unethical and Starbucks was fined for doing so. I will provide...
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...Brainia.com Join Now! Login Search Saved Papers 60 Free Essays on Starbucks Control Mechanisms SEARCH Documents 1 - 30 of 1,000 1 2 3 4 5 6 7 8 9 ... 34 » Control Mechanisms Control Mechanisms Executive Summary February 1, 2006 The control mechanism for Raytheon Missile Systems and TUSD Food Services is bureaucratic while Pima Medical Institute has culture control. A control is any process that directs the activities of individuals toward the achievement of orga Premium 2 Page 344 Words Foucault and Truffaut: Power and Social Control in French Society Foucault and Truffaut: Power and Social Control in French Society Both Michel Foucault and Truffaut's depiction of a disciplinary society are nearly identical. But Truffaut's interpretation sees more room for freedom within the disciplinary society. The difference stems from Foucault's be Premium 3 Page 727 Words Starbucks Srategy 1) Starbucks used mostly a differentiation strategy, however it had also used a cost leadership strategy. Its differentiation strategy was exemplified by their stores providing an experience, offering interesting coffee-related drinks in a theatrical kind of atmosphere, their unique Coffee blending Premium 4 Page 900 Words Problems in Air Traffic Control and Proposed Solutions Problems in Air Traffic Control and Proposed Solutions In northern California this summer, the Federal Aviation Administration (FAA) unintentionally performed it's first operational test of...
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