Starbucks is the largest coffeehouse company in the world, with over 23,000 stores in 64 countries, including 12,973 in the United States, 1,897 in China, 1,550 in Canada, 1,088 in Japan and 927 in the United Kingdom.
In 1987, the Starbucks chain was sold to Howard Schultz,who is the current CEO.
Starbucks’ strategy its mission is to inspire and nature the human spirit — one person, one cup and one neighborhood at a time.
Perfect locations
Starbucks has stores in some of the most prime and strategic location across the globe. They target premium, high-traffic, high-visibility locations near a variety of settings, including downtown and suburban retail centers, office buildings, university campuses, and in select rural and off-highway locations across the world.
Strict selection of coffee beans
In order to guarantee the quality of the taste of coffee, every coffee bean should be selected strictly. Starbucks has set up an exact standard for the variety of the coffee beans, the place of origin, the shape of every coffee bean and the method of roasting.
Employee involvement
The employees play a central role in creating and sustaining the Starbucks experience,not only to brew and serve coffee but to engage customers in the unique ambiance of the Starbucks coffee shop.
Starbucks’ human resource practices are tailored,first,to attract and recruit people whose attitudes and personalities are consistent with the culture of the company,and second,to foster trust,loyalty and a sense of belonging.
Starbucks attaches great importance to staff training . All the employees will be trained at least 24 hours during their first month into the company, including basic customer-service skills and the knowledge about coffee.
And unique from catering chains, Starbucks provides health insurance for almost all regular employees,including part-timers. Wherever you come from, whatever