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Starting and Managing a Business

In: Business and Management

Submitted By moganv
Words 4842
Pages 20
BUS357
Starting and Managing a Business

Assignment 2 – Group based Assignment
January 2013 Presentation

1. Executive Summary

This document proposes the feasibility of opening a new Pet Lovers Centre Franchise outlet at the proposed recreational hub at the site of the former Parkland Golf Range in 2014. We see a need for more pet friendly facilities at East Coast Park and we believe that of all the pet franchises operating locally, Pet Lovers Centre has the most compatible business practices and values with our intended business.

With steady growth in both the pet population and pet product sales in Singapore, we are targeting the middle class segment primarily, with products priced between $1, up to $500. Our main focus is on dog owners who enjoy bringing their dogs out to play at the beach or park. With an existing market share of 49.7 percent, Pet Lovers Centre is well positioned to benefit from the increased exposure towards pet activities once the hub opens.

Our financial projections show that the project will be financially feasible with gross profits of about $300,000 annually, and net income of about $100,000 each year. Our monthly breakeven point requires us to sell roughly 67 units of pet accessories with an average worth of $150, as well as 53 grooming and training appointments worth $350 per session to meet costs monthly.

Our estimated starting capital required is $300,000, 50% of which will come from shareholders as equity and the remainder from a bank loan to be paid off in approximately 6 years. Our NPV following the 3 years is estimated at $18,593 and our IRR is estimated at 39.51%

2. Technical Feasibility

2.1 Proposal for a Pet Lovers Centre Frachise store at East Coast Park

Our proposal is to set up a specialty store or megastore specifically targeted at pet owners who enjoy bringing their pets to the

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