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Starwood Hotels and Resorts Worldwide, Inc.
An American hotel and leisure company headquartered in Stamford, Connecticut
It owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands. * Westin * Sharton * Four Points by Sharoton * The Luxury Collection * W Hotel * St. Regis * Le Meridian * Aloaf, a vision by W Hotel * Elements by Westin

Started out as starwoods lodging, formed by real estates of starwoods capitial to take advantage of the tax break.
Starwoods lodging owned a numbers of hotels around north America
In 1994 the Westin hotel company was bought over, from japan Aiko company
In 1998 Starwoods buy over the Sharton, Four points by Sharton and The Luxury collection from ITT
1995 Starwoods launched the W Hotel
2005 Sept Starwoods launched The Loaf, based on W Hotel, cater to business travelers
In 2005, Starwood purchased the Le Méridien brand
Starwood began selling a number of its company-owned hotels, instead focusing on becoming a management company and franchiserfor its current and future hotel brands
Starwood also has customer contact centers (CCC) all over the world. A new CCC was just opened in Wichita, KS. This makes it 10 CCC worldwide.( Austin, Texas; Fall River, Massachusetts; Lancaster, California; St. Thomas, Ontario, Canada; Cork, Ireland; Singapore; Tokyo, Japan; Guangzhou, China; and Gurgaon, India)

Starwood's largest upscale hotels and resorts brand. It was bought by Starwood in 1994 and is also the oldest brand within Starwood, dating back to 1930.

Rapid growth and name changed to Westin Western International Hotel, cooperate structure merge in 1958. Company went public in 1963.
50th anniversary in 1980, it changed its name again to Westin Hotels & Resorts
192 locations in 37 countries as of 2013

Four Points by Sheraton was launched by ITT in 1995 as a mid-scale hotel brand. Originally the brand was created by renaming existing Sheraton "Inns" (a smaller, limited service version of Sheraton Hotels). The new name avoided the confusion some guests found in having two hotel categories (full service and mid-scale) with the same name (Sheraton). These hotels joined Starwood along with Sheraton in 1998.

W Hotel
W Hotels is Starwood's luxury boutique hotel brand, generally marketed towards a younger crowd. It was launched in 1998 and the brand has since expanded with over fifty hotels and resorts around the world.
Though the hotels vary from newly built flagship properties to more modest conversions of previous hotels, they have a common theme of spare, minimalistmodern decor and hip, informal names for categories of rooms and public areas. For example the lobbies of all the hotels are known as the "Living Room." W Hotels attempt to include the letter W wherever possible - the swimming pool is known as "Wet", the concierge is known as "Whatever Whenever", the laundry bag is known as "Wash" and so on.

St. Regis
St. Regis is Starwood's main luxury brand, launched in 1999. A lavish restoration from 1985-1991 was part of the ITT Sheraton Luxury division before it became the cornerstone of Starwood's new brand. All St. Regis properties except The Lanesborough in London use The St. Regis name.

Le Méridien
Le Méridien was founded by Air France in 1972 and was sold to Starwood in 2005, by which point it was based in the UK. It has 130 properties worldwide and its first property was Le Méridien Etoile in France.

Aloft, a Vision of W Hotels
Aloft is a mid-scale, urban-style business / boutique hotel brand. The brand was launched in 2005, in a relationship with W similar to Four Points by Sheraton and its 'brand parent', Sheraton. It has been criticized for being too slick and formulaic.

Element by Westin
Announced in 2006, this is Starwood's first brand of hotels intended to be environmentally friendly. The designs include energy and water efficient features.[10] The first Element hotel opened in Lexington, Massachusetts in July 2008.[11] As of April 2010, there are seven Element hotels in operation in Denver (Park Meadows), Las Vegas (Summerlin), Houston (Vintage Park), Dallas (DFW Airport), Ewing NJ, Lexington, and Arundel Mills (BWI Airport). Two Element hotels are scheduled to open within the next year, in New York City and Omaha, Nebraska. Element hotels are built eco-friendly from the ground up, from the floors made of recycled materials to energy-efficient lighting and plumbing fixtures. In 2013 the first Canadian location will open in Vaughan.

It has a credit card partnerships with American Express (MBNA Canada Bank partnership replaced by American Express in 2010). Starwood Preferred Guest also has a partnership with 32 affiliated airlines allowing guests to redeem their points for flights under the "SPG Flights" program.[12] According to Starwood Hotels and Resorts' corporate profile, the SPG program has over 17million members.[5]

1100 plus hotels, reaching over across 100 countries, backed by over 1100 associates

SWOT Analysis
Luxury brand positioning – Starwood Hotels & Resorts Worldwide Inc's strategy focuses on the development of lifestyle brands at a leisure price point supported by innovative marketing that makes an emotional connection with customers.
Strong pipeline development – Starwood Hotels & Resorts Worldwide is aggressively pursuing a growth strategy to further consolidate its presence in foreign markets and capitalize on the booming travel and tourism industries of emerging markets in Asia-Pacific, Middle East and Africa and Latin America.
Individuated experience – the growing consumer demand for an individuated travelling experience is generating potential for hotel operators to develop distinctive brands, properties and services. The launch of aloft and Element by Starwood Hotels & Resorts Worldwide is set to further capitalize on this trend.
Hotel ownership – Starwood Hotels & Resorts Worldwide is focused on selling off its owned, leased and consolidated joint venture hotels, often in return for long-term management contracts. Such a strategy has worked well, helping it to endure the economic upheaval and quickly expand its portfolio.Loyalty programme – The Starwood Preferred Guest programme is well-recognised in the travel and tourism industry. It continuously enhances the benefits of its members to boost overall brand loyalty and increasingly attract new customers.
IT solutions – Starwood Hotels & Resorts Worldwide is upgrading its properties with technology that not only creates multipurpose, multi-functional interiors but also entertains travelers. A good example of this relates to the introduction of Microsoft Surface at Sheraton Hotels. The new technology offers guests a virtual concierge and entertainment experience.

Domestic market focus – despite international expansion, Starwood Hotels & Resorts Worldwide remains heavily reliant on the US, making it sensitive to the changing fortunes of its domestic market.
Luxury brands – mid-scale and upscale hotel brands leave Starwood Hotels & Resorts Worldwide vulnerable to any potential global economic downturns, particularly given that economy travel accommodation is gaining increased penetration in major destination markets.

Dynamic growth in emerging markets – improving economic conditions, developing infrastructures, the development of the urban middle class and growing foreign tourism are driving strong growth in emerging markets such as India and China – key target markets for Starwood Hotels & Resorts Worldwide.
Diverse target market – facing maturity and intense competition in key markets, most notably the US, is forcing travel accommodation operators to diversify their consumer base beyond the business travellers and attract a wider range of travellers. This coupled with the fact that consumers have less and less time to spend quality time with family led Starwood Hotels & Resorts Worldwide to develop a programme entirely dedicated to families in 2008.
Accessible luxury – in the midst of such an unstable economic environment, the aloft brand presents an opportunity for Starwood Hotels & Resorts Worldwide to offer accessible luxury to travellers.

Consumer confidence – general economic and business conditions which adversely impact the income levels of potential travellers coupled with a rising lack of confidence in strong markets like the US, can have a negative impact on Starwood Hotels & Resorts Worldwide's operations, particularly given its strong presence in North America. Luxury spending may be the first thing to be cut back, which would hurt the company as its brand portfolio has more luxury hotels than mid-priced ones.

Potential downturns in travel – rising fuel prices, environmental concerns, political instability, terrorist threats and economic downturns all have the potential to dampen the performance of tourism flows and, consequenlty, the performance of travel accommodation as a whole.
Credit crunch – there is a fear that the global travel and tourism industry will see a corresponding slowdown in revenue as consumers spend and travel less in the short term. Starwood Hotels's holiday ownership business is dependent on the availability of consumers willing to enter into credit agreements, and, therefore, a general spending reduction will result in a drop in revenue. This also applies to potential investment from prospective hotel owners and franchisees looking to fund construction, renovations and investments.

Business partners
You can by Starwood Preferred Guest Hotels & Resorts (Starwood Preferred Guest ®) network services and goods other than earn, exchange or conversion of Starpoints ®. All of your choice ... including car rental, credit cards and most major airlines credit card. Just click one of the options below, you can learn how to earn, exchange or conversion points. * Amazon * Banana Republic * Blissertificates * Brookstone * Conde Nast Publications * GAP * Nordstrom * Pottery Barn * Starbucks Card * Williams-Sonoma * iTunes * PCMA * Audience Rewards NEW! * Chateau Ste. Michelle * MPI
* Live Nation * PGA Tour * Audience Rewards NEW!
* Avis * SIXT rent a car

Starwoods Airline partners Aeromexico Club Premier | 1:1 | Aeroplan/Air Canada | 1:1 | Air Berlin | 1:1 | Air China Companion | 1:1 | Air New Zealand & Air Points | 65:1 | Alaska Airlines Mileage Plan | 1:1 | Alitalia MilleMiglia | 1:1 | All Nippon Airways (ANA) Mileage Club | 1:1 | American Airlines AAdvantage | 1:1 | Asia Miles | 1:1 | Asiana Airlines | 1:1 | British Airways Executive Club | 1:1 | China Eastern Airlines | 1:1 | Delta Air Lines SkyMiles | 1:1 | Emirates Skywards | 1:1 | Etihad Airways | 1:1 | Flying Blue | 1:1 | Gol Smiles | 2:1 | Hawaiian Airlines | 1:1 | Japan Airlines (JAL) Mileage Bank | 1:1 | LAN Airlines LANPASS Kms | 1:1.5 | Miles and More | 1:1 | Qatar Airways | 1:1 | Saudi Arabian Airlines Alfursan | 1:1 | Singapore Airlines KrisFlyer | 1:1 | Southwest Airlines Rapid Rewards | 1500:1 | Thai Airways International Royal Orchid Plus | 1:1 | US Airways Dividend Miles | 1:1 | United Mileage Plus | 2:1 | Virgin Atlantic Flying Club | 1:1 | China Southern Airlines’ Sky Pearl Club | 1:1 |

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