...Marketing Plan: Phase 2 MKT/421 Marketing Plan: Phase 2 Market Segmentation In doing market research and conducting how a company is going to sell a product that company needs to take the time to focus on a target market. In this phase of the marketing plan we are going to focus on the segmentation we will use to market our product. Needs The Market Segmentation Company states that, “Market Segmentation, correctly applied, is about understands the needs of customers and, therefore, how they decide between one offer and another” (The Market Segmentation Company, 2012). When we focus on the needs of our target market we can consider needs such as the need for extra space or the need to save time and forgetting about your laundry once you’ve started a load. Geographic Simply put, this segmentation is done by the geography of our target market. In this instance it may be best to focus on the urban consumer that lives in apartments where space is limited. However, it is also a way for us to break into the larger home community and offer this product to those who would like additional space in their washrooms for more storage or even a second All-in-One to do two loads simultaneously. Demographics Dictionary.com defines Demographics as “the statistical data of a population, especially those showing average age, income, education, etc” (Dictionary.com, n.d.). As we target our demographic we must look at who most likely does laundry and focus on them. Statistically...
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...Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities, sophisticated townhouse couples, upscale urban singles and couples with ten or more years in their current home looking to upgrade appliance. Their household incomes generally range between 45,000 to 100,000. Our consumers are price conscious and consistently seek value in their purchases. ...
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...Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities, sophisticated townhouse couples, upscale urban singles and couples with ten or more years in their current home looking to upgrade appliance. Their household incomes generally range between 45,000 to 100,000. Our consumers are price conscious and consistently seek value in...
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...serves as a working blueprint of the wash floor designs that can be manipulated for process improvement as required. This study discusses factors that influence production flow leveraging time and number of pounds processed as the key metrics in measuring process improvement. A process flowchart is provided as visual representation of a standard commercial wash floor design and system. Business Scenario Alsco Inc. is a global textile rental company headquartered in Salt Lake City, Utah. Alsco was the first company to introduce textile services to the world in 1889 and has remained a privately held family-owned business for over 120 years (Alsco Inc). Alsco owns and manages more than 80 branch locations in the United States alone that produce and deliver textile rental services to over a quarter of a million businesses. Each branch houses an industrial laundry operation processing textiles from soil to finished goods. A general manager is solely responsible for total operational performance of his or her respective branch and market. A reporting plant manager plays a critical role in managing...
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...district fixed to my location. I live in a house that is in good repair, not crowded, equipped with AC, a washer and dryer, and cable TV and internet service. I can cook meals in a kitchen with food stored in a refrigerator. I have household utilities like a coffee maker and microwave as well as oven and stove. I have a 46” LED HDTV from a name-brand, with a Blu-ray player. I own two computers; one is a high-spec desktop with two monitors and the other is a portable laptop. I own a smartphone equipped with a data plan and a tablet. Despite this, I am considered low-income by the federal government because of our annual income. For example, because of this defined status, I can receive a lumpy sum of grants that pay towards all of my tuition, while still leaving a plentiful amount in my bank account, all thanks to the educational system. All of these material possessions and utilities I enjoy because of the legality of my status are compared to an alien’s living conditions. As seen in the immigrant video seen in class, there are some that live in shoddy, cramped apartments that are in need of repair, at times sharing the space with other people, for a monthly fee with no questions asked. It wouldn’t be hard to imagine that these apartments do not have a working heater or air conditioning unit or perhaps insufficient funds to use those utilities, nor would they own a washer/dryer or even have space to store a big...
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...settling in for their third period class for the day, the 10th and 12th Grade GEAR UP Students from Haileyville High School were beginning a tour of one of the areas most acclaimed college campuses, the University of Arkansas Fort Smith. The 170 acre campus of UAFS has been recognized as one of the cleanest, safest, and most beautiful campuses in the nation by such groups as the Arbor Day Foundation, America in Bloom, and the Professional Grounds Management Society. As the Haileyville students toured the campus they learned many interesting and useful tidbits of information designed to entice them into embarking on their college studies at USAF. One of the most noted bits of information was that UAFS will NOT charge Oklahoma Students Out-Of-State Tuition. Add this to the availability of scholarship monies offered to students, UFAS quickly becomes an economical possibility for students to segue from high school into the work world awaiting them....
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...contract, she should have asked a series of questions in which the salesperson for Sudson would have been obligated to answer them honestly. One of those questions should have been how the renewal and termination procedure is conducted after five years. I think Letisha may have some legal arguments that she could present in court if she gets sued for breach of contract. One of these arguments the contract is unconscionable. This contract stating that the renewal had to be canceled 90 days prior to the contract ending and by certified mail is an acceptable clause, however, to automatically renew this lease for three five-year terms or another 15 years is ridiculous. Letisha owns a five unit complex in which all the tenant use one washer and dryer, the amount of wear and tear on these machines over a 20 year period in total it is unlikely that these machines would still be working at that time. One other argument is that the contract is indefinite in which these weren’t the terms that Letisha agreed upon when signing this contract. The arguments for Sudson in support of the enforcement of the automatic renewal clause would to me be the six requirement elements of the formation of a contract. The contract was a legal offer that was made in a legal nature. Letisha agreed to and accepted the contract and signed and dated the contract. I believe there was consideration by Letisha as she listened to the services that the salesman of Sudson provided to her. Letisha demonstrated...
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...The most recently built dormitory at Georgia State University is Piedmont Central, where over 1,500 students live the in the heart of Atlanta, whether they live 30 minutes away from home or hours away from home. Piedmont Central has 11 floors where each floor is equipped with a study room, special activity room (play, movie, fitness, chat), gather room, and laundry room. I’ve been living at Piedmont Central for the past month, and because it was easily accessible, I decided to observe the “gather” room. The “gather” room is an open space which is dedicated to socializing and doing homework if desired. I observed at the beginning of the week, versus the end of the week from 7pm to 8pm, in order to be able to compare the differences in the atmosphere. In preparation for the observation, I simply sat on the closest available high chair and placed my book bag on the table. I actually only had one option since 5 high chairs were missing from the long, white, rectangular table. I made it seem as if I was doing homework and listening to music so it didn't seem too weird...
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............................................................................................... 5 Weatherizing................................................................................................................ 6 Electrical Appliances.................................................................................................... 8 Refrigerator/Freezer..................................................................................................... 8 Oven/Microwave.......................................................................................................... 9 Dishwasher.................................................................................................................. 9 Clothes Washer/Dryer............................................................................................... 10 A Quick Start to Online Resources........................................................................... 14 2 Introduction Dear Xcel Energy Customer: We’re glad to have you as one of our customers, and we want you to know that providing you with helpful information on saving energy and money is one of our primary goals. Using less energy helps you save money, conserve natural resources and reduce power plant emissions. Saving energy can be as simple as turning off a light when you leave a room or...
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...MAYTAG – BUNGLING A PROMOTION IN ENGLAND In August 1992, Hoover Limited, Maytag’s British subsidiary, launched this travel promotion: Anyone in the United Kingdom buying more than 100 U.K. pounds worth of Hoover products (about $150 in American dollars) before the end of January 1993 would get two free round-trip tickets to selected European destinations. For 250 U.K. pounds worth of Hoover products, they would get two free round trip tickets to New York or Orlando. A buying frenzy resulted. Consumers had quickly figured out that the value of the tickets easily exceeded the cost of the appliances necessary to be eligible for them. By the tens of thousands, Britishers rushed out to buy enough Hoover products to qualify. Appliance stores were emptied of vacuum cleaners. The Hoover factory in Cambuslang, Scotland, that had been making vacuum cleaners only three days a week was suddenly placed on a 24-hour, seven days a week production schedule—an overtime bonanza for the workers. What a resounding success for a promotion! Hoover managers, however, were unhappy. Hoover had never ever expected more than 50,000 people to respond. And of those responding, it expected far less would go through all the steps necessary to qualify for the free trip and really take it. But more than 200,000 not only responded but qualified for the free tickets. The company was overwhelmed. The volume of paperwork created such a bottleneck that by...
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...Question #1. Estimate the individual WACCs for each of Teletech’s Segments. As you do so, carefully indicate any assumption in your calculations. By treating the two segments as a separate business this is what we discovered: CAPM - Telecommunications Services Rf = 4.235 Beta = 1.02 Rm-Rf = (9.5%-4.23%) = 3.77% Cost of equity = 4.23% +1.02(9.5-4.23%) = 9.6% WACC = (25% )(3.44%) + (75% )(9.6%) WACC = .0086 + .072 = 8.1% CAPM – Products and Systems Rf = 4.39% Beta = 1.4 Rm- Rf = (12%-4.39%) = 7.61% Cost of equity = 4.39% + 1.4(12%-4.39%) = 15.1% WACC = (75% )(4.48%) + (25% )(15.1%) WACC = .0336 + .0378 = 7.14% CAPM – Teletech Corporation WACC = 9.30% Conclusion: The decrease in the individual WACC’s prove that there is overall lower risk and should result in an increase in valuation of the firm. This is something that Victor Yossarian must have discovered and knows the company stock is undervalued. The cost of capital percentages used in our calculations where based on Exhibit 4 Debt-Capital-Market Conditions, October 2005. (Bruner Pg 231)The company’s current method of value-creation used hurdle rates and was used to calculate the WACC of Teletech. Management decision to accept the investments bankers’ calculation of the WACC of 9.3% is “split rated” and therefore strictly speculative. We are sure it was in the investments bankers’ best interest and not that of Teletech. This speculative WACC left room for error and Victor discovered...
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...How to Wash and Clean Your Silk Pajamas When you purchase silk pajamas, you are likely to come across tags that state ‘Dry Clean Only’. The statement is more of a warning than a command. It is basically used to warn you that silk is not sturdy enough to be washed using normal cycles in a common washer and dryer. The statement also protects the manufacturer. You can reduce your dry cleaning budget by learning how to clean your silk pajamas at the comfort of your home. Research has shown that cleaning such garments at home is easier and more affordable. Silk fabrics are usually affected by the agitation of a regular washer. Hot water has a damaging effect on silk too. With this in mind, it follows that using the minimum agitation, soap or detergent made specifically for ‘delicates' and cold water will ensure you can clean your silk nightwear yourself. The same process will keep your garments in the best condition for years. So how does one go about the cleaning process? Having some information on cleaning silk and things that damage it is the only way you can know what to avoid when cleaning silk pajamas. Garments made from silk contain natural oils that can be damaged by using regular laundry detergents. You should therefore consider using mild soaps such as detergents used to clean baby clothing. Cleaning products like chlorine bleach should never be used on silk. Starch should also be avoided. All you need to do is swish the garments around in the sink, drain the water...
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...Department of Commerce initiated antidumping (AD) and Countervailing (CVD) investigations of imports of large residential washers from Korea (AD/CVD) and Mexico (AD). The petitioner is Whirlpool Corporation. The U.S. International Trade Commission (ITC) is scheduled to make its preliminary injury determinations on or about February 13, 2012. If the ITC determines that there is a reasonable indication that imports from Korea and Mexico materially injure or threaten material injury to, the domestic industry, the investigations will continue, and Commerce will be scheduled to make its Countervailing duties and antidumping duties preliminary determinations in March and June 2012, respectively, unless extended. The U.S. government recently decided to no longer collect antidumping duties on imports of stainless steel sheet and strip in coils (SSSSC) from Germany, Italy and Mexico. This action follows from a recent vote of the U.S. International Trade Commission (ITC) in connection with a “sunset review” of existing antidumping duty orders on imports of SSSSC from these three countries, as well as from Japan, Korea and Taiwan. The United States on Friday set hefty preliminary anti-dumping duties on large power transformers made in its future free-trade partner South Korea and used in the electric utility industry. Antidumping duty investigations: Large residential washers are automatic clothes washing machines with a cabinet width (measured from its widest point) of at least 24.5 inches...
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...Envir. Ethics 2 Over the years the environment in which we live has suffered immensely. All of our resource systems are in crisis because of our over consumerism, lack of responsibility and lack of knowledge. We use too many resources which is undermining the planets ability for people to live here. Everyone should educate themselves of the state of the environment and some of the everyday changes that each one can do to do our part in saving the planet. We have a moral responsibility to do so for our children and future generations. Although recycling is great (and everyone should be doing it)….what really needs to happen to create a more sustainable society, is for us to reduce the amount of materials that we produce in the first place. There is a pyramid (like the Food Pyramid) (Environmental Science 8th edition, Daniel D. Chiras, 2009, Jones and Bartlett, Publishers Chapter 23 “Hazardous and Solid Wastes: Sustainable Solutions) for solid waste management and it goes like this: Reduction (the top of the pyramid) - not producing materials that generate the waste in the first place. We don’t need all the materials we have. Another good example is packaging waste. Think of how much packaging many of our products come in- lunchables for example, come in a cardboard box and then a sealed plastic tray and then the crackers and other parts are individually wrapped too. Reuse-reusing and repurposing the wastes. Instead of buying brand new why not shop at...
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...is a chain of discount department stores.* The original store was opened in the South in the mid-1950s by Pam and Susan’s father. About 10 years ago, Pam and Susan took over operational control of the stores, working together under a joint power sharing arrangement. The unusual management arrangement and consensus decision making by the two women, for which they have received a great deal of publicity, have contributed in part to sales growth and to the recent upsurge in new store openings. Fundamentally, however, their success is based on an uncanny ability to appropriately stock stores and underprice competitors. State-of-the-art business processes are at the core of their low price structure. There are currently 250 Pam and Susan’s stores, mostly located throughout the South. Expansion has been incremental, growing from its Southern base into the Border States and increasingly into the Southwest. Identification of the most appropriate sites for new stores is becoming an issue of increasing strategic importance. Store location decisions are based upon estimates of sales potential. The traditional process leading to estimates of sales potential starts with demographic analyses, site visits, and studies by the company’s real estate experts (augmented by input from local experts). The demographic data judged relevant for a given store location is that for people within a store’s estimated “trading zone,” usually operationalized as consisting of those census tracts within...
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