...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...------------------------------------------------- 英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源：天星 更新日期：2007-12-04 点击：10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition: ------------------------------------------------- American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. ------------------------------------------------- 2. Advertising Components: ------------------------------------------------- According to the...
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...Executive Summary My Bike is in a unique position to capitalize on gains from advertising campaign. Starting business in step with a downturn in the economy My Bike has shown to have the products and services customers’ desire. Specialty bike shops make up a small portion of all bike retailers but contribute 55% of the sales revenue in the biking industry. With demands for bikes and their services fairly consistent getting the message out about who My Bike is and what it can do for customer is critical to success in this market. Service, repairs and rentals differentiates its self from mass merchants while the extend adjustment period and used bike selection lets My Bike stand out among other specialty shops. Connecting and communicating with My Bikes identified target market will create awareness and draw traffic to allow for growth. Advertising each segment of products and services around a central theme generates synergy on the My Bike brand but communicates the specific value it will bring to the consumer. The synergy would be centered on the web and feed through advertising media like facebook, tweeter and shop envy sites. Targeting the right message to the right audience at the right time will allow My Bike to be successful in its goals. I. Situation Analysis The Bicycle Industry In 2011 there were approximately 15.7 million bicycles sold within the US in all wheel sizes these sales, combined with the sale of related parts and accessories, represents a...
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...the decision to use rigid procedures; and the decision to rely on mass inspection - all these decisions made by top management resulted in a system that contributed more than the Willing Workers to the waste, the lack of quality, and to going out of business. 3) Numerical goals and production standards can be meaningless. The number of red beads produced is determined by the process, not by the standard. The production standard of three red beads per day was impossible to achieve. The Willing Workers could not affect the number of beads produced; meeting the standard was beyond their control. The "Voice of the Customer", translated by management into a goal of 3 red beads or less, had no effect on the number of red or white beads produced. No method was given. Even if the goal is "possible", there is little to be gained by announcing such a goal to the workforce. If the goal is based upon what you expect can happen, then 50% of the time you will come in better than the goal, and 50% of the time you will come in worse (and set...
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...Ryan Boeh Music apparition American gangster Rap is a popular type of music in today's society, but it didn't just come to be. In the 1970's rap emerged from other types of music to become what it is today. Rap is influenced and inspired by other types of music. Its influences are closely related to each other. Rap music has derived from various types of music. In a world in which people are constantly confronted with violent acts such as rape, assault, murder, school shootings and other violence's, society is eager and anxious to find and remove all causes of these cultural ills. All the blame can not be put on one particular thing but a heavier degree of blame can be put on one thing. Some of the violent acts listed above are expressed through music. Gangster rap, which followed rap music, developed in the 1980's. Though the immaturity and lack of teaching morals has an impact on how we view and take in things, the context of gangster rap presents a negative image for people in society. Rap music has derived from other music categories. One of the first musical influences on rap music is hip hop. Hip hop is comprised of graffiti, break dancing, attitude and the dress of the people who listened to it. The start of hip hop, along with rap, can be located in the Bronx of New York. There were three major events that occurred in the Bronx that contributed to the hip hop subculture. The first event was the building of an expressway through the Bronx. This plan was carried...
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...demand of sofa rise . * Economic environment As the lastest data( from the appendix) shows, the whole GDP in HK increased about five percent in the lastest two quarter even if the Europe's Debt Crisis are deteriorating, and that means domestic demand help up rapidly and dirve the whole economic increased. "The growth momentum of the Hong Kong economy tapered further in the third quarter of 2011, amid increasing headwinds on the external front caused by the deepening eurozone sovereign debt crisis and faltering recovery in the US. The domestic sector nevertheless stayed robust throughout the quarter, thereby rendering a strong support to overall economic performance." (according to the Economic Report issued by Census and Statistics Department of HK on 11.11.2011) * Natural environment * Leather Nike is the one of the world’s largest users of white leather. Waste from cutting leather constitutes one of our largest footwear solid waste streams. Recognizing our impact...
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...THE SECRET HISTORY of SOCIAL SERVICE CRIMES: HITLER & today's SOCIAL WORKER “In the best interest of the child” sounds familiar? 28 March 2011 at 04:00 “In the best interest of the child" The "Lebensborn" project was one of most secret and terrifying Nazi projects. “In the best interest of the child" - Do you know what this means...? It was an SS Nazi slogan, now used by today's family courts to determine custody: It is also... the prime directive of all Child Protection Services. “Justice denied anywhere, diminishes justice everywhere.” Martin Luther King, Jr. _______________________________________________________ Nicolas Stathopoulos [SSEC] Social Service Economic Crimes (research) Social service crimes research SSEC (research) © Copyright 2011 The Lebensborn program was a Nazi organizational project set up by SS leader Heinrich Himmler, which provided, managed and ran orphanages, social service centers and relocation programs for children. Lebensborn, for all intent and purpose, was designed to become a human breeding program. "In the best interest of the child, we are breeding superior Aryan children" (SS Nazi chant) The Lebensborn program, was founded and created on December 12, 1935, to promote the policies of Nazi eugenics among other interests. One, of the objectives was to perpetrate, an illusion of superiority (of the Aryan race) over all other inferior races. Some of the ideas used to create the Lebensborn program were extensions...
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...supremacy. In fact, modern day America may not exist if not for the taking of land from the Indigenous Peoples on this very premise. Today, many Americans believe they reside in a post-racial nation, citing the abolition of slavery in the 1860s. While racism has certainly been reduced in modern America, it is still ever-present in society, and more alarmingly, the criminal justice system. Today, the American criminal justice system is used as a front for state racism,...
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...CHAPTER I INTRODUCTION 1.1 INTRODUCTION TATA SKY Incorporated in 2004, Tata Sky Ltd is a joint venture between Tata Sons.. and 21st Century Fox. Tata Sky DTH endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. As we talk about DTH which stands for Direct-To-Home, it's a system that allows you to have a personal dish antenna how cable operators do, except it's much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to home is different in the way of size of the antenna require is much smaller, the city will have less wires from one building to another and you have the flexibility of moving out without searching for new cable operators. Secondly, the focus of this research is on the Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception...
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...105 Westwood Drive Lexington, KY 40503 April 22, 2013 Mr. James Marinelli University of Kentucky 1522 Patterson Office Tower Lexington, KY 40506 Dear Mr. Marinelli: As students at the University of Kentucky, we are required to take a class titled “business writing.” In this class we were assigned a project which allowed us the opportunity of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our group decided to make your company the topic of our choosing. Because of the current success of the company, we realized that Dunkin’ Donuts already has an effective marketing strategy. Instead, we wanted to create another aspect to this current marketing strategy to take Dunkin’ Donuts to another level. We have spent a great deal of our semester researching your company and effective advertising methods. Because of this, we hope that you will find this proposal to be beneficial for the marketing department and could possibly incorporate it into your marketing strategy in the future. Since your company is very successful currently, we did not feel it was necessary to change any of the current marketing strategies and techniques. However, we do feel it is time to incorporate some new and young ideas. Through our research we noticed that Dunkin’ Donuts is lacking in the many college communities. As a result, we are concerned that college students will support companies that have a strong...
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...Fitbit has grown into one of the most popular wireless activity trackers. Fitbit’s mission is to inspire people to live a healthier and more active lifestyle. Fitbit Flex is “a wristband that makes fitness fashionable.” Fitbit uses wireless technology to track all-day activity such as, how many steps you have taken, the distance you have traveled, how many calories you have burned, how many minutes you were active, and a sleep monitor to tell you how long and well you slept. Fitbit Flex comes with two band sizes, small and large made from a flexible material that provides all day comfort; the bands are interchangeable and come in different colors. Fitbit currently has six different types of wireless activity trackers you can buy, along with a “wi-fi smart” scale for continuous tracking of your weight loss. Consumers can track their activity through an app that is downloadable on any smart phone to keep track of how many steps are being taken, calories in and out, and tracking what foods they consume. As well as tracking on your smart phone you can also track your activity through a dashboard online to see what your latest statistics for the day are. Industry/Business Fitbit is currently sold in over 50 countries and is being sold in over 45,000 retail outlets. “Fitbit can be synced with over 150 mobile devices and currently boasts the largest community of connected health and fitness device users.” (http://seekingalpha.com/article/3234736-an-in-depth-analysis-of-the-fitbit-ipo) ...
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...South Africa is the continent’s second-largest economy and comprises of more than 50 million consumers, a health and quality-conscious middle class, a fairly stable political climate and a sound, effective financial system (South Africa.info 2013). This positive environment seems to provide a solid foundation for Britannia Industries to expand its biscuit segment. However, it is important to conduct a more thorough and accurate analysis in order to have a better comprehension of the possible issues, opportunities and challenges that may occur upon entering the market. 3.3.1 The economic environment Since the 2008 global financial crisis, the South African economy has demonstrated uneven growth, with an average increase of above 2%. This is largely due to the effect of the global economy in addition to the country’s strong ties to advanced economies (Statistics South Africa n.a.). According to Schwab et al. (2013), South Africa was ranked as the 53rd most competitive country worldwide, overtaking Brazil to take second place among BRICS-countries. Regardless of some soft macro- economic indicators such as an extremely high unemployment rate (25.4%) and rising inflation (5.9%) (Trading Economics 2014), direct foreign investments (FDI) continue to flow into the county. As shown in Figure 1, South Africa is ranked as the 13thmost attractive FDI destination globally, coming ahead of Switzerland, Spain and Italy. This positive rating is a result of numerous successful large merger...
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...The Fifth Scents a store by Southern Scents General Company Description Our products are to be used in households to liven up a room or for the body’s health. When you think of scented products, you usually think of big names such as “Bath and Body Works,” “Yankee Candle Company,” or “Avon.” You hardly see independent scent stores in developing areas. Even then, these companies don’t offer the complete variety that our company would offer. A developing area such as Travelers Rest, South Carolina is a good fit for our company because Travelers Rest is an upcoming, modern city. We would be an independent company, in the beginning at least, who is willing to partner-up with other companies that suit our needs in later years once our business takes off. Our company will be both internet bases and sit based so we could reach out to both locals and those who have heard about our company. Our mission is to bring back the scents of childhood and Southern roots to in turn bring comfort and pleasure to our customers. Some of our strengths come from the location of our shop. The community of Travelers Rest is very open-minded and has welcomed changes and new businesses. There is a lot of tourism in because of the Swamp Rabbit Trail, located on Main Street, Travelers Rest. This trail, brought by the Greenville Health System, has attracted many entrepreneurs and many tourists as the city has been voted as one of America’s coolest small towns. There’s also no competition in this area...
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...Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement --------------------------------------------------------------------- 5 Executive Summary ------------------------------------------------------------------- 6 Introduction ---------------------------------------------------------------------------- 7 Beginning of the project -------------------------------------------------------- 7 Preface -------------------------...
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...Combating the Modern Day Drug Problem Deleasa Bell CRJ.362.01.2138 Drugs & Drug Abuse Arthur Acosta May 26, 2015 Is there a drug problem in our society? You bet there is. Are we winning the so call “War on Drugs”? No we are not winning the so called “War on Drugs”. Should something be done to combat the drug problem that exists in our society? You bet something should definitely be done. In addition to outlining the drug problem in society, this proposal will contrast supply side and demand side as it is related to our society’s drug problem and how we can win the “War on Drugs. The illegal use of drugs and the nonmedical use of prescription medications are increasing, and this is largely driven by an increased rate of marijuana use, a survey shows. The survey on drug use was released by the Substance Abuse and Mental Health Services Administration (SAMHSA). According to the National Survey on Drug Use and Health, which included about 67,500 people in the U.S. aged 12 and up?Continue reading below... * More young adults aged 18 to 25 are using illicit drugs, up from 19.6% in 2008 to 21.5% in 2010. * Rates of nonmedical use of prescription drugs, hallucinogens, and inhalants are around the same as in 2009. There were some signs of hope in this survey: * The number of current methamphetamine users decreased by roughly half from 2006 to 2010. * Cocaine use also declined, from...
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