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Statistics for Business and Economics

In: Business and Management

Submitted By pbaleikorocau
Words 2050
Pages 9
CORAL DIVERS RESORT Introduction
Coral Divers Resort had a comfortable niche in the scuba diving industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study,” over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only a diverse selection of diving activities, but a beachfront location. As a small well-regarded all-around dive resort in the Bahamas, many divers had come to prefer his resort to other, crowded tourists resorts in the Caribbean. "Greywell found this niche by creating short weekend and midweek diving ventures, a service that intrigued the public. Coral Divers Resort has targeted both the aficionado diver, and the tyro, both of which want maximum diving pleasure for minimum expense. The main issue in this case is what Greywell should do to enhance business, which has become increasingly flat. This paper shall consider some of the strategic options open to him, after first performing this abbreviated S.W.O.T. analysis. A classic method of performing competitive analyses of any new, emerging or maturing products the use of a SWOT analysis that stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis of Coral Divers Club will use this method.
STRENGTHS
* The industry sector (sports diving) is strong and getting stronger.* Greywell has developed a good name and reputation in the industry.* the company makes money, but not profits.* the resort has beach frontage.* the resort has invested in infrastructure and equipment.
WEAKNESSES
* The aficionado diver does not spend as much on resort-type activities as a new class of diver (family-oriented)would.* Greywell's capital position is not solid(see detail below).* Resort is unable to compete with full family resorts.
OPPORTUNITIES

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