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Statistics in Practice

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COMM 121 - Statistics in Practice Assignment

Summary of Article (250 words)
Companies use statistical tools to help express the research relevant to their specific industry.
I have chosen the article ‘State of the Nation: Spotlight on online shopping’ to convey different types of statistical tools used in a typical business analysis.
The article shows the growing trends in Australian consumerism, how the focus on Australian spending has moved from traditional ‘bricks and mortar’ to online spending and the effects it has on local businesses. The information presented is based around a survey of 50,000 Australians aged 14 and older.
The main aspect of the article goes into depth on how the online purchases are being spent and were the money is being spent. This statement shows how the trend has moved away from traditional sources of shopping” online sales up 14.2% to $22.8 billion in the 12 months to June 2012, compared to a growth rate of only 3.3% in total retail sales and this is equivalent to 9% of total volume.” (R) this shows the contrast in spending between online and overall retail sales. The comparative difference in the two is significant, companies in Australia need to adapt to this new style of spending in order to remain relevant in the retail industry. Especially in the travel industry as 26.1% of all online spending is in some form related to the travel sector.
“Around one third (32.9%) of the Australian population buys something online over an average four week period and well over half (56.7%) have ever bought something online, up from only 29.7% seven years ago” ( article) This statement in particular shows the growing trends of consumer behaviour in Australia, as more and more people are becoming comfortable with online spending. According to the article majority of Australians lack the time for traditional retail shopping, they have

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