Ken Carter
Statistics
Research Project

For my course project I will do an observational taste study of Gatorade vs. Vitamin water.

In this study orchestrated a blind taste test to see how many people prefer Gatorade over Vitamin Water. I set up a table with a pitcher of orange vitamin water and orange Gatorade. The pitchers were labeled 1 and 2. 1 was the vitamin water and 2 was the Gatorade. The test was done at a community football game. During timeouts and halftime, players were given the option to taste both pitchers and see which they preferred. There were 20 players and 5 coaches. The study showed that 15 out of 20 players preferred Gatorade over Vitamin Water and 3 out of 5 coaches preferred Vitamin Water over Gatorade.. At the end of the game I passed out a survey sheet with a list of questions asking which pitcher they preferred and why. I also asked after drinking the beverage did they notice any improvements to their performance while playing. All player noticed improvements to their performance. They felt hydrated and less fatigue than normal. After gathering all my data I came to the conclusion that 75 percent of people prefer Vitaminwater over Gatorade for taste. However, most players preferred Gatorade because they felt minor improvements to their performance. The number one reason for choosing Gatorade was of energy and hydration.

In part C of this project I did a health comparison of Vitamin Water vs Gatorade.

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|Gatorade Nutrition |VitaminWater Basic Nutrition |
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