...budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement philosophies will provide concrete reports on what is and what isn’t delivering in your social strategy. The following pages outline some core measurement strategies that will transform your conversation about social media measurement. Customize. Automate. Simplify. Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable...
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...Introduction The Justice Department in the state of Texkansahomatucky has asked Stat Monkees to create a map that highlights the high crime counties in the state. In order to complete this task, we were given the county name, county population, county area, the county code, and the number of occurrences of seven different categories of crime: (a) murder, (b) rape, (c) robbery, (d) aggravated assault, (e) burglary, (f) larceny, and (g) motor vehicle theft for each of the counties (As shown in Table 1). The following analysis implies a simple quantitative summary of a data set that has been collected. It will help understand the data set and explain the required details that helped put this data in perspective. Metric Description Firstly, Stat Monkees decided on a specific metric based on population density and total crime for splitting the counties into high and low crime counties. Population density was determined by dividing the population of each county by its area (sq. mi). Secondly, we added all the crimes of each county to arrive at the total crime for each county. For example, in York county the total crime of 144 reported in 2012 was derived by adding up murder (0), rape (1), robbery (5), aggravated assault (11), burglary (25), Larceny (94), motor vehicle theft (8). Finally, in order to determine the crime rates for each county in the state of Texkansahomatucky, we basically use the formula: (Total crime for each county)/(Population density for each county) For...
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...that corruption may counteract government failure and promote economic growth in the short run, however in recent years this studies aren`t anymore valid given the clear message from the negative effects on society and the economic system. In this paper we will analyze and present: First, we will describe and list a number of causes and consequences of corruption, derived from recent international studies from worldwide organizations trying to fight corruption. Second, we will introduce a regression model that can help explain the negative relationship between corruption (Corruption Perception Index or CPI1) and economic growth by looking closely over metrics like the government effectiveness2 in percentiles and GDP per worker conclude. 3 in a huge sample of countries. In the last chapter we will 1 CPI - Official metric, which aims to track corruption levels in 258 countries around the world, trough a multifunctional methodology, available at the Transparency international...
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...Texkansahomatucky Map of High vs. Low Crime Counties Group Assignment Part 1 MGMT 650 UMUC February 05, 2012 Team 4: STAT Team Tezra Hamilton James R. Johnson Bholi Lamba Patricia S. Miller Introduction: Team STAT created a map that highlights high crime and low counties in the state of Texkansahomatucky per the Justice Department’s request. We were given county names, populations, area size, code, and the number of occurrences of seven different types of crime. We used the data provided to divide the counties into high crime and low crime areas in addition to creating a color coded map of the state based on our findings. Metrics Used: 1. Calculation of population per square (sq.) mile a. Individual county population/area(sq. mi) 2. Crime variable analytics a. Calculated each crime on a sq. mile basis for all counties (ex. murder per sq. mile = murder/population per sq. mile). b. Calculated the average of each crime using “crime per sq. mile” data. c. Calculated “total crimes” for all counties based on crimes per sq. mile. d. Sum of all crime averages (13.96) was used as a median to determine high and low crime areas. Results: High crime counties (crime total of 13.96 and above): Kern, Kent, York, Cook, Lake, Knox, Ray, Lane, and Webb. Low crime counties were (crime total 13.95 and below): Lee, Bell, Pike, Ida, Clay, Cass, King, Bay, Kane, Nye, and Jay Justification: At first glance,...
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...Americans Act (OAA- 1965) and constitutionally designated by Florida voters to “serve as the primary state agency responsible for administering human services programs for the elderly” Fla. Stat. § 430.03 (2014). Furthermore, Florida has two specific statewide laws directed towards Osteoporosis. Fla. Stat. § 381.87 (1996) created the Osteoporosis Prevention and Education Program to promote public awareness of the causes...
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...Company Background: The Vanguard Group, one the most successful and profitable U.S. mutual fund providers, has been accustomed to success for decades. By 2002, the Vanguard Group boasted mutual fund assets totaling $557 billion, which accounted for 10% of the U.S. mutual fund market. Vanguard offered low-cost, long-term investing options and a consistently superior product line as compared to its competitors. By emphasizing its long-term investment strategy, Vanguard was able to outperform 88% of its competitors in the Money Market Funds, Bond Funds, Balanced Funds and Stock Funds markets combined over a 10-year period from 1992-2002. In 2002, Vanguard’s costs were 0.26% of assets, compared with an industry average of 1.36%. Such reliable returns and operational efficiency helped make Vanguard a world-class company seemingly destined to become the world’s largest mutual fund group. Challenge: Market Climate Change: In 2002, a climate shift started to take place as investment markets weakened and competition expanded. Between 2000 and 2002, the average mutual fund return was -33.7%. Also, the financial services deregulation had enabled the three largest segments of the financial services industry (commercial banks, investment banks, and insurance companies) to enter one another’s line of business. Companies like Citigroup and Merrill jumped at the opportunity to become a one-stop, full-service financial firm. Clear statement of strategies: To make sure that Vanguard is able...
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...Effects of Video Games on Child Development Stats: In America, 81% of youths play video games at least once a month, 8.5% of them are addicted and “the average 8- to 12 year-old now plays 13 hours of video games per week, while the average 13- to 18 year old plays 14 hours of video games per week” (Metrics 2.0, 2007). Question posed: Due to the fact that video games are so prominent in children’s lives, it is difficult to prevent them from playing video games entirely– but is that even necessary? Supporting Info: With such a variety of game types out there, it is difficult to say if video games in general are good or bad. Nowadays, there have been countless studies done on this and information on the pros and cons can be easily found. Cons: According to Cesarone (1998), violent games became consistently popular among children. Educational games on the other hand were completely the opposite. Studies found that “students who had played a violent virtual reality game had a higher heart rate, reported more dizziness and nausea, and exhibited more aggressive thoughts in a posttest than those who had played a nonviolent game” Another negative aspect of video games is the fact that kids are spending too much time playing the games rather than physically playing outside. Lastly, let’s take a look at the obvious reason why video games are not beneficial to a child’s development, obesity. According to the CDC, in 2009-2010, 12.1 percent of children ages 2 to 5 are obese, 18 percent of...
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...that you will create to track the success of this goal? | The marketing team is going to run TV ads and social media ads for the next 3 months as an attempt to beef up our overall customer count. Once the ads are ran, there will be updates that go out to employees weekly. The goal-setting theory is perfect for the metrics of this type system. Employees will be evaluated on different tiers (top, middle, and lower) and bonuses will be given according to the performance over the 3-month period. | Why is being reliable and completing this goal on time important to the business’ success? | As a business, the main goal is to generate profit and keep your employees happy. By generating more customers, it will generate more profit. With the new tier system being implemented, the employees are going to benefit along with the company by doing what would almost be a pay-per-performance type of scenario. | What adjustments will you make if you fall behind completing this goal? | My contingency plan will be to hold a monthly convention for potential customers and employees if I see that the primary plan is failing for a few weeks. The marketing team will closely watch stats and analytics of the scheme as time progresses and report directly to the General Manager daily. The General Manager will then report these statistics to the President of the company, the President will determine when and if the contingency plan needs to put into place. | Business Name: Bettor Oddz | SMART Goal:...
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...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a community...
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...project is performing a risk analysis of the underlying issue and come up with mitigation action. First the decision is identified, in this case, helmet to helmet hit or an illegal hit as defined by the NFL. The undesired outcome of this decision is players having concussions or severe head injuries while others even end up getting paralyzed. A risk avoidance or mitigation action will then be taken. The project will include statistical data available from numerous sources provided by the NFL and other independent studies. These data sets will be used in analysis from a set number of seasons. Methods of analysis such as cause effect, fault tree analysis and probabilistic risk assessment will be used in the risk analysis. All the data, summary metrics and computational results will be provided in the end and alternative models will be provided for easy comparison. The project is feasible because there are multiple sources such statistical data and other graphical data available. There is enough information...
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...A Statistical Perspective on Data Mining Ranjan Maitra∗ Abstract Technological advances have led to new and automated data collection methods. Datasets once at a premium are often plentiful nowadays and sometimes indeed massive. A new breed of challenges are thus presented – primary among them is the need for methodology to analyze such masses of data with a view to understanding complex phenomena and relationships. Such capability is provided by data mining which combines core statistical techniques with those from machine intelligence. This article reviews the current state of the discipline from a statistician’s perspective, illustrates issues with real-life examples, discusses the connections with statistics, the differences, the failings and the challenges ahead. 1 Introduction The information age has been matched by an explosion of data. This surfeit has been a result of modern, improved and, in many cases, automated methods for both data collection and storage. For instance, many stores tag their items with a product-specific bar code, which is scanned in when the corresponding item is bought. This automatically creates a gigantic repository of information on products and product combinations sold. Similar databases are also created by automated book-keeping, digital communication tools or by remote sensing satellites, and aided by the availability of affordable and effective storage mechanisms – magnetic tapes, data warehouses and so on. This has created a situation...
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...seasons and a .678 OPS in his first 465 Major League plate appearances, so this early offensive outburst might be just that -- early. In a two-week stretch beginning April 18, Iglesias' average fell more than 100 points, so the correction is underway. Still, Iglesias' glove and actions in the field are so strikingly sound and he's working off such a fine offensive stat base that he has to be considered the early favorite for the AL honor. Bogaerts, though, is a good candidate to chase Iglesias eventually, if not immediately. Granted, he's not nearly as hyped as he once was. The Red Sox wouldn't have traded Iglesias to the Tigers midseason in 2013 if Bogaerts weren't waiting in the wings, and Bogaerts' national emergence that October made him seem like a star. But after a hot May last year, Bogaerts cooled considerably, looked lost as the summer wore on and his body struggled to adjust to the grind of a full season. That said, Bogaerts made efforts this winter to address the physical side of the sport, and he's also worked hard to refine his arm and instincts at the shortstop position, to the point that the defensive metrics that once were critical of him now view him as league average, which is a substantial...
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...a whole doesn’t give teachers the recognition or pay grade they deserve. On the other hand, athletes are not directly replaceable. There is only one best, active basketball player in the world, and he is LeBron James. We pay to see the best, and he is it. We aren’t satisfied by an inferior team. Moreover, sports as a whole is well-developed to ensure that the best athletes do make it to top billing. I’m comfortable saying LeBron is the best because of his raw performance and stats. There are many analysts and scouts both in the media and in sports organizations who work exhaustively to find the best talent, and from elementary school onward, we have development programs for the athletically gifted. I can’t be entirely certain abroad, but I’m pretty confident that those who excel in sports can find the right venues to feature their skills and move forward if they are truly the best. Professional sports is one of the mostly watched programs in the world: performance is the most important metric for...
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...2.2.3 Application layer The application layer consists of management and business-oriented software. It can also be understood as a user interface for the control layer. From the management point of view, the programs running in the application layer may provide the network engineers with statistics about their networks. Currently using application layer metrics in the form of a common measurement solution received minor attention. Such as application of a measurement can be a generic usage-based charging as a service. In another word, a more flexible measurement which is software defined and written by providers of service customized for their own specific use, transparent from their interior applications and end-users [24]. 2.3 OpenFlow protocol...
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...CHAPTER I INTRODUCTION Brief Background “Rice,” first used in the middle of the 13th century, undergoes a long journey on derivation of its name. It is written to have originated from the Old French, “ris,” which came from the Italian “riso,” which in turn from the Latin “oriza.” Despite having a series of appellation, rice is simply the seed of the monocot plants Oryzasativa (Asian rice) or Oryzaglaberrima (African rice), considered to be the most utterly consumed staple food for a vast portion of the world’s human population, specifically in Asia and the second-highest with the most number of production, after corn, based on the 2010 data of FAOSTAT, the Food and Agricultural Organization of the United Nations. Notwithstanding the association, Oryzasativaand Oryzaglaberrimaare two different species. The former is more predominantly acknowledged than the latter because of its popularity in cereal biology. Great subspecies with variety of kinds have been widely generated because of its easy genetic modification for the reason that it contains the largest genome, consisting of 430 Mb across 12 chromosomes, among the cereal plant(Linares, 2002). One of its speciesis the sticky, short grained Japonica or Sinica variety, usually cultivated in dry fields, in temperate East Asia, upland areas of Southeast Asia and high elevations in South Asia. Second is the non-stick, long-grained Indica varietywhich is mainly lowland rice, grown mostly submerged, throughout tropical Asia...
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