Premium Essay

Steak

In: Business and Management

Submitted By prabhat2k4
Words 250
Pages 1
Chef Brookes of England originally created A1 Steak Sauce in 1824. He was chef to King George IV of England with his partner Chef Henderson Brand. Legend has it the king was so delighted with the sauce that he declared it “A1” and thus the name was born (Kerin & Peterson, 2010). In 1830, Chef Brand stole the recipe from Chef Brookes and began commercial production under the Brand & Co. label in 1831 (Wikipedia,
The problems before A1 begin with the huge financial support (Kevin & Peterson, 2010) of their new rival. The second problem at hand is the competitors lower priced product that looks virtually the same as A1’s product. A third problem which concerns the marketing team pertains to the lack of growth in the steak sauce market and the failing efforts to expand the market. Problem number four that faces A1 is the grooling task of matching the competitor’s pricing while maintaining their own market share.
Identifying the Root Problem Components
With 46% of the steak sauce market, A1 is its major player. A1’s profit growth of 10% is being compromised by Lawry’s new product and the added expense of advertising. Another component of A1’s root problem involves, not only the price of the competitor’s product ($1.00 less per bottle) but the larger size of Lawry’s bottle (1 ounce larger).
The fact that steak sauce is mainly used for steak lead A1to release a marinade line to be used for other meat products such as chicken and

Similar Documents

Free Essay

Steak

...Juicy grilled steakNothing tastes, sounds, and smells more like summer than a juicy steak sizzling on the grill. Unfortunately for meat lovers, many choice cuts like New York strip cost at least $15 a pound, which is pretty pricey for a family dinner. And forget about it if you are hosting a barbeque party. Related: The Best Steaks in the U.S. Shine spoke with two experts, John Stage, owner of Dinosaur BBQ, and Kari Underly, a third generation butcher and author of The Art of Beef Cutting, about their favorite budget cuts. Stage goes for chewier meat with big beefy flavor and Underly clued us in to the most tender of the cheaper steaks. Stage's favorites: Stage likes to use a tenderizing tool called a jaccard to break up the connective tissue in tougher cuts. You can also tenderize meat with a fork. His favorite steaks do well with dry rubs or marinades. Cook on medium to high heat until the meat fully caramelizes and releases from the grill before flipping. Related: 10 Nerdy Accessories for your Grill Skirt steak. This flat, thin steak is a little chewy but has great flavor. "I'll eat a skirt steak as quick as a New York strip," Stage says. "It's a little chewy but as far as flavor goes, I prefer it to a more expensive cut like a rib-eye." This well-marbled steak is quick and easy to cook. Flank steak. Stage says this thin, lean steak has big flavor but it's very lean, which makes it a bit tougher. It benefits from at least four hours in a marinade and should be cooked...

Words: 621 - Pages: 3

Free Essay

Business Platn - Steak House

...T-BONE TEXAS Steak House Business plan Meno : Lucia Škutová ROK : 2010 Špecializácia : EMP PP Table of Contents 1.0 Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to success 4 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 3.0 Market Analysis Summary 5 3.1 Market Segmentation 5 3.2 Competitive Edge 5 3.3 Main Competitors 5 4.0 Marketing Strategy 5 4.1 Marketing Program 5 4.2 Sales Strategy 6 4.3 Sales Forecast 6 5.0 Management and Personnel plan 6 6.0 Financial plan 7 7.0 Menu 7 1.0 Executive Summary T-BONE TEXAS Steak House is a 115 seat restaurant with a special menu which contains a lot of different kinds of steaks prepared in all kinds of way. This restaurant will be located in a new shopping mall Aupark –which will be opened in Košice next year. There will be a total of 34 000 sq. m. of commercial space for this particular shopping mall. In addition, there will be over 11000 sq. m of space for offices. Our restaurant, providing a touch of all America cuisine, will be the perfect place to go for a bite to eat, for a drink or for a small business meeting. The menu will be inspired by the American specialties and offer to a diverse clientele. Besides various kinds of steaks we offer also some popular dishes as Crispy seafood mix, Bar-b-que ribs, Steak Tartare, Chili y quesadillas. The most diverse...

Words: 2762 - Pages: 12

Premium Essay

Ruth Chris Steak

...Ruths’ Chris Steak House is one of the most luxurious restaurant in the USA that specializes in the production of very good steaks. It is a renowned brand in the usa known for quality steaks with exceptional quality customers service. Ruth Fertel started the restaurant in New Or leans , LA back in 1965.Due to its successful operations , the company decided to go public by inviting the public to invest into the business with an IPO offering in 2005 that generated over $154million in new equity capital. The inflows of such magnitude placed the burden of performance on the management to generate enough returns for the stakeholders to justify their stakes in the business. The executive president (Business Development), in person of Dan Hannah recommend the idea of establishing presence across the frontiers by selecting some prime target countries via new franchises, the countries that attracted the management interest are Canada, Japan, Belgium, and the United kingdom as their capita beef consumption, populations, urbanization rates and affinity with USA are in agreement with management corporate strategy. The company has economies of scale like technical know –how, support mechanism , expertise in the business of steaks being deployed towards the franchise management , the probability of the franchise and the expansion decisions going down the drain is almost nil. Key Assumptions: The management is looking forward to revenue and company through establishing presence in the...

Words: 367 - Pages: 2

Premium Essay

Analyzing a Concept

...Amy Powers Eng-105 November 4, 2012 Eating red meat is awesome!! All my life I have enjoyed eating a medium rare steak, chicken or hamburger. Nothing tastes better to me then a juicy steak, pink in the middle with a mound of my husbands sauteed onions on top and drowned in A-1 steak sauce. While a lot of people don’t eat meat, let alone a bloody steak, I can’t help but enjoy it regularly. The benefits of eating red meat in general, far outweigh any downside or health risks associated with eating red meat. People can argue that a rare or medium steak can make you sick, but I always reinforce that it depends on the way the steak is cooked and prepared. We always look for finely trimmed New York, Rib-eye or Sirloin and sear it to perfection. The nutrients, vitamins and taste of a perfectly prepared steak can and should be enjoyed by everyone, regardless of any health concerns. While red meat is generally considered to be beef, bison, venison, lamb, duck and goose due to the darker red color of the meat, I am partial to different cuts of beef. These types of meat contain myoglobin, an iron-containing protein that carries oxygen from the blood to the muscles. The higher the myoglobin levels the redder the meat. While I do enjoy a roasted or fried chicken from time to time and it does contain some myoglobin, the U.S. Department of Agriculture considers chicken, veal and pork to be white meat. 60 years ago, the beef industry changed the way they raise cattle...

Words: 1186 - Pages: 5

Free Essay

The Lazy Cow Stratford Upon Avon: Review

...The Lazy Cow Stratford upon Avon: review The Lazy Cow in Stratford upon Avon is one of a chain of steak and ale houses in the area. Despite several unfavourable reviews I decided to take a look for myself. The Lazy Cow was born out of controversy at the abrupt closure of Cox’s Yard as a live music venue in 2012. The local people of Stratford were angered by the sudden loss of regular live acts. As a result the lazy cow committed to retain some form of live music although it lacks the quality and variety that Cox’s Yard originally offered. The Lazy Cow is set in a complex of buildings all offering a variety of food and drink, all that is except for the attic theatre which is housed above The Milking Parlour. The Milking Parlour sells homemade ice creams, milkshakes, teas and coffees. In addition, is an offshoot from The Lazy Cow called The Cow Shed where they provide homemade burgers and chips for those wishing to eat on the hoof. This complex suggests a fun and relaxed hive of activity perfect for tourists and locals alike. Upon entering the restaurant it is obvious that this is an American style steak bar as the restaurant is dripping in timber with a rustic design, an American style bar in the middle and the steaks and burgers are topped off with American flags. You walk down stairs and are met by smart, smiling staff who offer to escort you to your preference of either tables or booths. Booths offer comfortable high seating benches at large wooden tables; an ideal place...

Words: 707 - Pages: 3

Free Essay

Food Safety Worksheet

...on a hot summer day. He bought food for an upcoming family BBQ; ground beef for hamburgers, a couple of steaks, and the ingredients for making potato salad. When he left the store, he put his groceries in the trunk and stopped by the sports outlet store to pick up a Frisbee and croquet set. It took about 10 minutes at the sports store, and then Jeremiah headed home to prepare the food. He was concerned that it had been too hot in the car, but everything was still cold when he got home. Jeremiah took the groceries home and put everything in the refrigerator. The meat fit well on the top shelf, right above the potato salad ingredients. Later on, he got the groceries out to prep everything for the BBQ. He cooked the potatoes and used a sharp knife to trim some excess fat off of the raw steaks. Then he cut up the rest of the vegetables for the potato salad with the sharp knife on a cutting board. Jeremiah formed the hamburger patties, seasoned the steaks, and finished making the potato salad. With only about 45 minutes to go before leaving for the BBQ, Jeremiah left everything sitting out on the counter while he showered and got ready. When he arrived at the BBQ, he set the potato salad on the picnic table and went to grill the steaks and burgers. He cooked both to about medium doneness, meaning both were pink in the middle. Jeremiah enjoyed one of the steaks he prepared and gave one to his cousin. The other family members enjoyed the burgers and potato salad;...

Words: 1758 - Pages: 8

Free Essay

Lambert's Cafe'

...pranks on their guests such as shooting a colored string at them as if it were ketchup or mustard. They also trick them into thinking that one of their roaming bowls, with a possum inside, is actually fried okra. The sections of their menu also show the café’s comical manner, along with reasonable pricing. [pic] The menu, besides being filled with slap-food comedy, is full of interesting and original meals such as their meal of pork chops under the section entitled “Slice O’ Hog- From the Left Side!” This meal is a steaming hot dinner of smoked or battered and deep fried pork chops with a choice of two sides. There is also the amazing meal of hamburger steak under the section “Beef, Steaks, & Ribs.” This one is a delicious meal of 100% sirloin beef covered in herbs and steamy vegetables along with a choice of two sides. BEEF, STEAKS & RIBS [pic] Everyone loves this place. Sometimes, one or more branches of the establishment have had a very long waiting list. The thrill of the guests’ first experiences has lingered on and has made the long wait worth it. It has even been a unique experience for the employees. Marilyn Beaird, an employee of...

Words: 454 - Pages: 2

Premium Essay

The Perfect Cook Dope

...Cooking steaks can be a very daunting task, without properly cooking them it may leave you with a horribly flavored, and tough steak. Pan searing is the best method to cook steaks, by enhancing flavors, ensuring juiciness, and allowing for a perfectly caramelized outer shell. Two major factors play a key role in cooking the perfect steak. First, you must choose the proper pan, which holds heat and cook evenly. The most commonly used pan to cook steak is a cast iron skillet, due to its spectacular ability to retain heat, endure high temperatures, and its ability to be seasoned. A seasoned cast iron skillet will have a unique flavor, that no other pan may replicate. Choosing the wrong pan or a warped pan will have consequences. If the pan cannot...

Words: 332 - Pages: 2

Free Essay

Economics

...providing a great service. The Nations Trading Guild (NTG) is a U.S. based company based out of El Paso, Texas. The National Trading Guild owns one of the world’s largest working ranches and processing centers. The National Trading Guild provides quality cuts of steaks to some of the most famous U.S. steakhouses at the best prices around. The National Trading Guild will be starting an export business, providing various types of steaks to include; T-Bones, Filet Mignon, Ribeye and New York Strips with the options of some of these cuts being organic. The Market in Copenhagen, Denmark will be a great place to start an export business providing steaks, as the Danish culture consumes a lot of meat and potatoes. Beef produced in the United States is known for its taste and tenderness. In Copenhagen, steak is a popular choice recommended by physical trainers for women who are working out as opposed to eating carbs. In addition, Copenhagen, Denmark is steady growing in the restaurant industry more specifically with steak houses and specialty markets but very few American style cuts. The National Trading Guild is diverse by having grain fed American beef; grass fed American beef and corn fed American beef. The Steaks marketed by The National Trade Guild will be United States Department of Agriculture (USDA) certified, and inspected by the Food Safety and...

Words: 1338 - Pages: 6

Free Essay

Them

...Bernadette B. Pasion Catherine D. Asuncion Danielle G. Acosta Asian Food (Malaysia) “Barbecued Fillet Steaks with Lemon” Preparation Time: 5 minutes Cooking Time: 6 to 16 minutes Serves: Good for 6 persons Ingredients: * 6 Fillet steaks, about 150 g each * 1 tablespoon ground rosemary Procedures: Trim Meat of Excess Fat and Sinew 1. Flatten steaks to an even thickness. Nick edges to prevent curling. Combine oil, garlic, and rosemary. Rub evenly over each steak. 2. Place meat on lightly oiled grill or flat plate. Cook over a high heat for 2 minutes each side. Fort medium and well done results, move meat to a cooler part of the barbeque, cook further part of the barbeque, cook further 2 or 3 minutes each side for the medium and 4 to 6 mkinutes each side for the well done. European Food: (Italy) Cream of Tomato Soup Ingredients: * 2 oz. small dice bacon * 3 fl.oz butter * 1 lb small dice mirepoix * 2 garlic cloves, minced * 4 oz all purpose flour * 96 fl, 2.88 L chicken stock * 2 lb/ 907 g chopped plum tomatoes, canned * 24 fl/ 720 ml tomate sauce puree, salt needed * Ground white pepper (1sachet) * 1 sachet of d spices plus 2 cloves * 16 fl/ 480 mL heavy cream, hot Garnish 8 oz. croutons Procedures: 1. Render the bacon over low hear for 8 to 10 minutes. Add butter, mirepix, and garlic. Sweat the vegetables for 8 to 10 minutes. 2. Add the flour, stir frequently for 8 to 10 minutes. 3. Add...

Words: 506 - Pages: 3

Free Essay

Communications Styles

...COMMUNICATIONS STYLE INVENTORY This is an informal survey, designed to determine how you usually act in everyday related situations. The idea is to get a clear description of how you see yourself. On the answer sheet, circle A or B in each pair of statements below, which shows the one that MOST, describes you. 1. A) I’m usually open to getting to know people personally and establishing relationships with them. B) I’m not usually open to getting to know people personally and establishing relationships with them. 2. A) I usually react slowly and deliberately. B) I usually react quickly and spontaneously. 3. A) I’m usually guarded about other people’s use of my time. B) I’m usually open to other people’s use of my time. 4. A) I usually introduce myself at social gatherings. B) I usually wait for others to introduce themselves to me at social gatherings. 5. A) I usually focus my conversations on the interests of the people involved, even if that means straying from the business or subject at hand. B) I usually focus my conversations on the tasks, issues, business, or subject at hand. 6. A) I’m usually not assertive, and I can be patient with a slow pace. B) I’m usually assertive, and at times I can be impatient with a slow pace. 7. A) I usually make decisions based on facts or evidence. B) I usually make decisions based on feelings , experiences or relationships. 8. A) I usually contribute frequently to group conversations. B) I usually contribute infrequently to group conversations...

Words: 1491 - Pages: 6

Free Essay

Khao Yai

...ปากชอง สวนอาหารมรดกไทย&รีสอรท ปากชองเขาใหญ เปนสวนอาหาร บรรยากาศเย็นสบายเหมือนยกเขาใหญมาไวใจกลางปากชอง ทานจะไดพบกับระหัดน้าขนาด ํ ใหญริมน้ําลําธารที่ไหลลงสูลาตะคองตกแตงในสไตล สวนอาหารริมน้ํา สามารถรองรับไดทั้งครอบครัว งาน ํ เลี้ยงสังสรรค โตะแชร กรุปทัวร ซึ่งรองรับไดถึง 500 คนมีทจอดรถ 200-250 คันบนเนื้อทีประมาณ18 ไร ี่ ่ พรอมที่พักสไตลรีสอรทใหบริการในราคาที่ยอม  บริเวณที่ตงราน: ตัวเมืองปากชอง ั้ วันเปดบริการ: จันทร • อังคาร • พุธ • พฤหัสบดี • ศุกร • เสาร • อาทิตย เปดเวลา: 11.00 ปดเวลา: 24.00 เบอรติดตอ: 0807971892, 044-311778 เมนูแนะนํา: ตมยํากุงมะพราวออน, ปลาทับทิมสามรส, ปูผัดผงกระหรี, ไกยาง HK, ปูระเบิด, ขาวอบสับปะรด ่ , กุงแชน้ําปลา, ปลากระบอก จํานวนที่นั่ง: 500 Vano's Steak (วาโน สเต็ก) รานอาหาร Vano's Steak (วาโน สเต็ก) ปากชอง เปนรานอาหารสไตล อเมริกันอีกรานในปากชอง หางจาก กทม ประมาณ 150กม เมนูแนะนําจากทางรานนาจะเปน สเต็กชนิดตางๆ เชน นิวยอรคสเต็ก ลิปอายสเต็ก และอื่นๆ ลองไปทานดูนะครับ ถาผานขากลับปากชองมากรุงเทพ อยูเลยไรขาวโพดสุวรรณไปประมาณ 300 เมตร ซายมือขากลับกทม เบอรติดตอ: 085-811-9192 สวนอาหารเรือนไทย สวนอาหารเรือนไทย อําเภอปากชอง เปนรานอาหารที่มีเอกลักษณเฉพาะตัว เพราะรานจะเปนแนวไทยๆ ทั้งรานที่เปน บานเรือนไทยที่สวยงาม ของแตงรานที่มีแตของเกาที่ทรงคุณคาแบบไทย อาหารแนนอนตองไทยเชนเดียวกัน บริเวณที่ตั้งราน: ตัวเมืองปากชอง บริเวณอางอิง/จุดสังเกต: ขางโชวรูมศูนย Ford ปากชอง เปดเวลา: 10.00 ปดเวลา: 22.00 เบอรติดตอ: 0810737222 044311445 วันเปดบริการ: จันทร • อังคาร • พุธ •...

Words: 1399 - Pages: 6

Premium Essay

Meatone

...SZABIST
–
Interactive
Global
&
Regional
Marketing
 1
 Brand
Assessment
–
Review
&
Grade
 
 Brand Name: Group Members: Meat One Nabeel Yousaf Faiza Zafar Hirah Rehman Khan Kanza Faiz Mariam Siddiqui Muhammad Waqas Rehman Grade (out of 10) 7 Overall Impressions As A Client As a client, I think that you put a good effort into the preparation of this brand assessment. You covered a majority of the areas that were expected and showed that had a good grasp of the market position and vision of the company. I would have liked to see more of an analysis of the competitors in the market to Meat One. While I understand K&N’s being a competitor, why would you consider Makro and Metro Cash & Carry without looking at The Meat Shop (Zamzama) and local butchers that are available at everyone’s doorsteps? This makes me wonder why you would limit the competition. Strengths of the Assessment • • Well researched Properly defined brand characteristics and potential value for “consumers” Weaknesses of the Assessment I think that you needed to cover a few things that are missing in the brand assessment: • What about price points? Understanding that Meat One is significantly higher than most of its competitors, why would I consider going to them? If you look at K&N’s, who you listed as a competitor, the price difference on chicken products are significantly different. What about availability? K&N’s is available at any store in Pakistan, whereas Meat One can only be purchased at a Meat One outlet...

Words: 475 - Pages: 2

Free Essay

English

...日常生活词汇 日常购物词汇 to do some shopping; to go shopping 买东西 shopping centre 商业中心区 department store 百货商店 children's goods store 儿童用品商店 antique shop 古玩店 second-hand store 旧货店 counter 柜台 stall, stand 售货摊 show window 橱窗 show case 玻璃柜台 shelf 货架 cash desk, cashier's desk 收银处 price tag 标价签 prices are fixed, fixed prices 有定价 discount 打折扣 change 零钱 to keep the bill 留发票 to wrap up 包装 free of charge 不收费 to deliver 送 be al sold out, out of stock 售空 shop assistant, salesman 售货员 saleswoman 女售货员 glassware counter 玻璃器皿部 enamel ware 搪瓷器皿 haberdashery 男子服饰用品 confectionery 糖果糕点 cosmetics 化妆用品 stationery 文具 fabrics 纺织品 dry goods 服装 ready-made clothes, off-the-peg, ready-to-wear 成衣,现成服装 men's wear 男服 women's wear 女服 underwear 内衣裤 sports goods, athletic equipment 体育用品 sundries 零星小物 toilet articles 盥洗用品 towel 毛巾 handkerchief 手帕 toilet soap 香皂 shampoo 洗发香波 soap 肥皂 laundry soap 洗衣皂 soap powder 肥皂粉 soap flakes 皂片 medicated soap 药皂 detergent 洗衣粉 cleanser 去污粉 tooth paste 牙膏 tooth brush 牙刷 toilet mirror 梳妆镜 hair brush 发刷 hair vaseline 发蜡 cosmetics 化妆品 lipstic 口红, 唇膏 face powder 粉 compact 粉盒 powder puff 粉扑 cold cream 香脂 vanishing cream 雪花膏 perfume, scent 香水 perfume spray 香水喷子 coat hanger 挂衣架 clothes-peg, clothes pin 晒衣夹 string bag, net bag 网兜 thermos bottle 热水瓶 cap, cork 热水瓶瓶盖 travellers' water bottle, water flask, canteen 旅行水壶 lunch box, canteen 饭盒 thread 线 needle 针 button 钮扣 zipper 拉链 key-ring 钥匙圈 torch, flashlight 手电 bulb 灯泡 ...

Words: 14602 - Pages: 59

Premium Essay

A1 Steak

...1. Executive OverviewThe company A.1. Steak Sauce is the leader in its industry. However, the firm is faced with a challenge when Lawry’s, an organization which traditionally dominates the spice and seasoning industry, announces the launch of its new steak sauce in April of 2003. A.1. should determine the organization’s potential reactions to this new threat and then select the alternatives which would produce the greatest benefit with the least disadvantages. 2. Background InformationA.1. Steak Sauce is a division of Kraft Foods Incorporation (Kerin and Peterson 630). This branch was acquired in 2000 from Nabisco (Kerin and Peterson 630). A.1. Steak Sauce was originally founded by King George’s Chef, Henderson William Brand, in England in the year 1830 (Kerin and Peterson 630). The product was introduced into the North American market in the early 1900s (Kerin and Peterson 630). 3. The DilemmaLawry’s, a branch of Unilever, is known as the United State’s “leading provider of premium spice and seasoning blends, marinades, and other flavorings” (Kerin and Peterson 634). In early 2003, Unilever stated that Lawry’s would launch a new steak sauce with a similar taste and appearance to A.1.’s product. (Kerin and Peterson 634). Lawry’s chose to charge $3.99 per 11 ounce bottle, in competition with A.1.’s price of $4.99 for a 10 ounce bottle (Kerin and Peterson 635). In addition, the firm formed an alliance with the supermarket Publix to run an exclusive Memorial Day advertisement...

Words: 304 - Pages: 2