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Steel Industries of Bangladesh

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Submitted By morshedmahmood
Words 864
Pages 4
1. INTRODUCTION
This proposal is assigned by Mr. Rashed-Al-Karim, faculty of Business Administration as a mandatory requirement of the Business Research Methodology [BRM-430] course. The research proposal has to be prepared based on the knowledge and experience gained from researcher’s BRM-430 course.
SWOT analysis has been considered to be a very important tool of market analysis in the recent years. SWOT analysis can be referred to an evaluation of companies’ strengths, weaknesses, opportunities and threats. (Kotler & Armstrong, 2010:53-54)
2. Problem Statement
Every company has some weaknesses and evils. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Threats are the external factors or trends that may present challenges to performance. (Keller & Kotler, 2010:168-169).
The researcher will find out the weaknesses, threats, opportunities and strengths.

3. Importance/Advantages
Eliminating or overcoming the weaknesses and minimizing the threats marketing analysis like SWOT analysis will lead to operational excellence of an organization. Internal capabilities like strengths help to reach its objectives. (Keller & Kotler, 2010:169-170).

4. Purpose of the Research
1. To gather primary ideas about KFC as a fast food company serving in Bangladesh.
2. To understand the strengths and weakness of the products and services of KFC.
3. To understand the influencing factors like Growth Opportunities & Threats of KFC.
5. Company overview
KFC in Bangladesh:
Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to be come the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant

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