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Stonyfield Farms

In: Business and Management

Submitted By gray1982
Words 493
Pages 2
In todays economical business driven world, businesses hold a major role in the nature in which products are produced and consumed. A company that claims to be green and economical may be questioned when they are focused on increased profitability. Is it possible for a business to use such sustainable practice, and keep their cost down so they can remain profitable? I will attempt to answer that question in this case study! Stonyfield Farm started out as a small firm trying to make a difference, and inform the public about consuming organic products. The company also strongly believes in keeping every aspect of their company ethical by doing the right thing and informing consumers about the ingredients of the product(Griffin and Moorhead 2010 p.42). Although they started as a small firm, they expanded the company to make a bigger difference. The company donates a portion of the profit to social and environmental causes allowing them to build a relationship with consumers. As the company expands manufacturing they continually seek to improve ways to save money. One method is by using the waste products in creating other tangible products that are sold to make money(Griffin and Moorhead 2010 p.41). By using local purchasing they also save money on transportation costs, mark-up, and hiring additional employees. As the company grows they must keep long-term orientation by using the local organic dairy farmers and keeping their business strong, by focusing on future purchasing and the expansion of organic dairy farmers in the northeast(Griffin and Moorhead 2010 p.32). However, there are several issues that could arise in the future from the merger with their competitor Danone. In the study they state that the company will remain unchanged as long as Hirshberg is the CEO (Griffin and Moorhead 2010 p.48). Emerging the company and selling a majority share…...

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