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Stories of Change

In: Business and Management

Submitted By suki07
Words 1338
Pages 6
Change Management: HP, IBM, Kodak and McDonald’s
Suki
HRM 560
20 Jul 2015
Dr. Beck

. Introduction No matter what company it is there will always be change. Change can be good and change can be bad, but change is always going to be. An example of good change, I went into Starbucks this morning (a new one not too long built close to my home it used to be a Checkers). When I would frequent the Starbucks I would go thru the drive thru. This morning I went inside and talk about “Change.” Anyone would not believe that place was once a Checker’s restaurant. This is called ‘good’ change it is so beautiful and inviting inside. I say this to say, change is inevitable no matter how we look at it. Although there is organizational change, not always does the change we hope for work for everyone or no one at all.
Stories of Organizational Change: In the book Leading Change (Kotter 2012) he indicates in his model the importance of communication and how without it what can and will go wrong. Different interests need to be recognized and addressed during an organizational change. Change need appropriately placed champions to gain support throughout the organization. Change involves risk and uncertainty and change in and of itself is not necessarily good for a company; careful assessment is needed of the relevance and likely success of a proposed change. (Palmer, Dunford & Akin, 2009) Starting with Hewlett Packard former CEO Carly Fiorina made a huge mistake is when she took the recon structuring on by her not communicating with others (i.e. senior management, Share and Stockholders, employees.) She decided to restructure the company. Customers such as Ford and Boeing were frustrated by the separate sales teams from HP that were constantly marketing individual products to them losing their business. (Palmer, Dunford & Akin, 2009). The CEO Fiorina...

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