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Stra Ma

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VI. INTERNAL ANALYSIS a) Nature of the Business (Business Model)

KEYPARTNERS | KEYACTIVITIES | VALUEPROPOSITIONS | AUDIENCERELATIONSHIPS | AUDIENCE SEGMENTS | Journalism | Social Networks * Facebook * Twitter | Accessibility * Rusty Lopez boutiques are sold on major department stores | Trust | Professional | Malls: * SM malls * Robinson Malls | Producing High Quality Leather Shoes | Quality * Rusty Lopez’ leather shoes and other products are made by Filipino and Italian shoemakers * Rusty Lopez’ leather are imported from Italy | Transparency | Family | Marikina City Government | Location Based Networks | Wide Range of Footwear Line for all Ages: * Casual * Formal * Athletic | Efficiency | | Philippine Footwear Federation Inc. | Promotion of Brands | | Sustainability | |

KEY SOURCES | CHANNELS | COSTSTRUCTURE | REVENUESTREAM | High Quality Leather Shoes | Web Sales | Importing of Raw Materials from Italy | | Highly Trained Staff | Direct Sales | Promotion of Product | | Imported Raw Materials | Product Distribution into branches and department stores | | |

b) Value Chain Analysis - http://www.edabl.org/Uploads/admin/obuca_engleski.pdf c) Financial Analysis d) Strength and Weaknesses

STRENGTHS | WEAKNESSES | Well Trained Staff | High Start-up Research and Development Costs | Strong Management | Higher Selling Price | Strong Reputation | Need to make better use of marketing and sales systems | Strong Capital Base | Lack of Strategic Relationships | Consistent Quality | No tagline | Member of The Philippine Footwear Federation Inc. | Lack of Satellite Manufacturing Plants |

e) Competitive Strength Assessment f) Values, Ethics and Corporate Responsibilities g) Evaluation of Present Corporate Strategy/ Business Strategy 1. Mission – EXPANSION To continue to look for...

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