Sapo, Marie Nicole M.
4 BBE/ December 3, 2012
Nicolesapo.wordpress.com
Creating Strategies

Strategy indeed is important to every organization and you don’t just create it, you plan it to run your organization in a straight line. You think, research, study and plan your strategy or in short, you strategize. Strategy is viewed in different perspectives and used in different manners. We need to know the strengths and weaknesses of an organization to have a basis on what strategy we can create against our competitors and for sustainability as well. This is important as it helps you outperform or outsmart your competitors in the present and also in the future to be able to gain an advantage and be competitive.

According to Mintzberg’s article, Crafting Strategy, “…one of the great challenges the corporate strategist faces: knowing the organization’s capabilities well enough to think deeply enough about its strategic direction”. When we strategize, we first consider the resources or skills that we have so that we know where to start. It gives us basis and ideas for us to carefully plan and formulate our strategy. Then we think of how to make use of the resources or skills and then plan on how we could benefit and use it as a tactic. It goes the same with organizations, making use of its strengths to create strategies that targets the weaknesses of other organizations.

As to what Henry Mintzberg mentioned in his article, it gave “…five definitions of strategies – as plan, ploy, pattern, position and perspective…” Strategy is used in different manners and an organization could apply these definitions in every aspect of the business. A strategy is made depending on who, what, when and where to use it. Entrepreneurs like me apply every possible definition of strategy either to outperform our competitors or keep the business running.

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