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Strategic Allignment

In: Business and Management

Submitted By ptgoel
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Strategic alignment
Strategic Alignement: A model for organisational transformation through technolgy By: J. Henderson N. Venkatraman

Outline
What is strategic alignment ?
Strategic alignment mode Four alignment perspectives

What is strategic alignment ?

Strategic Alignment Model external internal

Business Strategy
Business Scope

• Covers that affect the business environment e.g. markets, products, services, customers/clients etc. • Make business a success in market place i.e. core competencies like brand, research, manufacturing and product development
• Covers relationships between the stockholder of the company and senior management

Distinctive Competencies

Business Governance

Business Infrastructure
Administrative Structure

•Covers how organization runs its business e.g. questions regarding centralization, decentralization, matrix, geographic and functional organization type.

Business Process

•Covers all activities and how they operate e.g. value added activities and process improvement

Human Skills

•Hire/fire •Motivation •Train and education

Information Technology Strategy
Technology Scope

• Covers all the essential information applications and the technologies that business uses • Capabilities that set IT services apart from the rest i.e. how much access business has to information that is important to business’s strategies. • Make up the authority and how resources, risks and responsibility, are distributed between business partners, IT Management and Service providers

Systematic Competencies

IT Governance Components

Information Technology Infrastructure
Architecture

•Technologies priorities, policies and choices that drive the integration of applications, software, hardware, networks and data management to a single business platform. •Refers to the actual practices and activities that

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