Premium Essay

Strategic Analysis - Automotive Industry

In: Business and Management

Submitted By asuquof
Words 9978
Pages 40
Automotive Industry

13
Industry Analysis

By:
Francis Asuquo
Crispin Charles
Tivon James
Ricky Araujo
Sornrat Thawornyutikan

Table of Contents Executive Summary 2 2.0 Industry Overview 4 2.1 Quantitative Overview 5 2.2 Evolution of the industry 7 2.4 Major Opportunities 12 2.5 Major Threats 12 2.6 Porters Analysis 13 Threat of Entry (Low) 13 Bargaining power of suppliers (Low) 13 Bargaining power of Buyers (High) 14 Threat of Substitutes (high) 15 Industry rivalry (Medium – High) 15 3.0 Company Overview 17 3.1 Company Overview 17 3.2 Operational Model 17 3.3 Company Evolution 18 3.4 Life Cycle 18 3.5 Growth Strategy 19 3.6 Financial Ratio Analysis 20 4.0 Customer Profile 21 4.1 Target Market 21 4.2 Product Usage 21 4.3 Purchase Motivation 21 5.0 Company Strategy 22 5.1 Resources 22 5.2 Value Drivers 22 5.3 Cost Drivers 23 5.4 Corporate Strategy 23 5.5 Business Level Strategy 23 5.6 Functional Level Strategy 24 5.7 International Strategy 24 5.8 Value Chain Analysis 24 6.1 Competitive Analysis 25 6.3 Effectiveness of Strategy 26 Volkswagen Group 27 3.0 Company Overview 28 3.1 Company Overview 28 3.2 Operational Model 28 3.3 Company Evolution 29 3.4 Life Cycle 29 3.5 Growth Strategies 30 3.6 Financial Ratio Analysis 30 4.0 Customer Profile 31 4.1 Target Market 32 4.2 Product usage 32 4.3 Purchasing Motivation 34 5.0 Company Strategy 34 5.1 Resources 34 5.2 Value Drivers 35 5.3 Cost Drivers 37 5.4 Corporate-level Strategies 37 5.5 Business-level Strategies 38 5.6 Functional-level Strategy 38 5.7 International Strategy 39 5.8 Value Chain Analysis 40 6.0 Observation and Conclusions 40 6.1 Competitive Analysis 40 3.0 Company Overview (per 44 Customer Profile 51 Target Market 51 Product Usage 52 5.0 Conclusion 56

Executive Summary...

Similar Documents

Premium Essay

Ford Go Green

...- Influences PESTEL 2. Industry Sectoral Dynamics - Industry characteristics - Description of the recent sectoral dynamics - Positioning in the sector - Porter 5 forces analysis - Analysis of the competitive position III. Strategic Capacity Analysis 1. Goals and Targets 2. Analysis of possible Alternative IV. Presentation of Alternatives 1. Strategic Business Units = GO GREEN 2. Directions and development methods V. Assessment of Alternatives 1. Cost / Benefit Analysis - Alternatives 2. Implementation Timeline 3. Expected Results VI. References I. Who Are We ? 1. Background Henry Ford founded the Ford Company in 1903. Despite a difficult start, he created 19 new models in the first five years. The company already had an international aspect even then since the rubber is imported from Belgium Congo. Success finally came with the Ford T in 1908, so much that any advertisement was unnecessary. To produce this model, H. Ford instituted the practice of large scale manufacturing of car and management of industrial Work forces. Such method was named after him, Fordism, in 1914. Nowadays, Ford is stretched across six continents though it operates mostly in Europe and North America. Its headquarters are in Michigan. We can also safely state that it is one of the largest automotive manufacturers in the world. It employs around 176000 people. 2. Product line In the automotive industry, the easiest way to do......

Words: 3516 - Pages: 15

Premium Essay

Internationalization Strategies of the Chinese Automotive Industry: Challenges and a Plan for Going Global

...Kjellen Master’s thesis in International Business 15 ECTS Department of Economics and Informatics University West Spring term 2010 ABSTRACT Over the past two decades, the open-door of the market supply in China has had a massive impact on the automotive market. This development contributes to the globalization of the automobile industry that involved the integration of the Chinese domestic market into the international markets. Among many reasons, motivation to gain access to industrialized markets and to gain access to superior technology, management resources and knowledge are the most driving factors of the Chinese automotive industry for the internationalization and going abroad strategy of China´s automotive industry. This study investigated whether different external globalization drivers and internal organization factors have differential effects on various dimensions of China´s automakers firms’ global strategy. Most of the studies written about global strategies have implemented only either of the internal or the external drivers of the internationalization of the firms. The contribution of the paper introduces a more comprehensive model on the global expansion of a firm. This paper concludes that China´s automotive industry has some competitive advantages such as low cost, while, facing a number of challenges that hinder the internationalization of Chinese automobile companies. It also shows that multiple factors play an important role in firms'......

Words: 14540 - Pages: 59

Premium Essay

Applied Strategic Managemnet

...Executive Summary BMW is an acronym for Bayerische Motoren Werke AG or in English: Bavarian Motor Works. It is a German automotive company brand founded in 1917 with its headquarters in Munich, Bavaria, Germany and is amongst the worlds best automakers known for it’s intriguing - one of the kind designs, quality of engineering, performance and elegance in its fleet of vehicles. BMW Group is also a manufacturing company for motorcycles and engines for aircrafts, bullet- trains and has won the award for the best engines a numerous times in the worldwide automotive industry. The BMW Group also owns and produces vehicles under the brand MINI marquee, motorcycles under BMW Motorrad and Husqyarna and is also the parent company of Rolls-Royce Motor Cars, which are known to be the most luxurious, expensive and hand built vehicles baring not only a heavy price tag but specifically known to have a prestigious status symbol. To insure the company’s stability and expansion, BMW Group has a strong management control that ensures an edge over its competitors in the automotive market. The Group faces constant demands for cost, quality and productivity improvements within shorter product lifecycles, but also face the new challenge of building cars to customer order in short order lead-times and numerous other external and internal environmental factors. This report focuses on BMW’s flexible production and the process of technologies that enable the shift towards achieving a higher......

Words: 4001 - Pages: 17

Premium Essay

Toyota Analysis

...Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota,...

Words: 4841 - Pages: 20

Premium Essay

Automotive Industry

...Business Information Analysis | Table of Contents Electronic Cover Sheet………………………………………………………………………1-2 Introduction………...................................................................................................................4 1. Key business issues and challenges……………...................................................................5 1.1 Globalisation, regionalisation and market convergence...........................….......................5 1.2 Increasingly diversified consumer aggregate patterns of behaviour...................................5 1.3 Accelerated modification and diversification of the product portfolio………………..….6 1.4 Pervasion of automobiles with digital technology..............................................................6 1.5 Increased pressure for innovation and flexibility in development and manufacturing…...6 1.6 Strategic levers……………………….................................................................................7 1.6.1 Brand management...........................................................................................................7 1.6.2 Customer relationship management……………..............................................................7 1.6.3 Core competency management…………………….........................................................7 1.6.4 Software management.......................................................................................................7 1.6.5 Quality management.....

Words: 3077 - Pages: 13

Premium Essay

Automobile Industry Audit

...The report is about the analysis of the environment of automobile industry and the marketing strategy for Ford Motor Company. It initiates with examining of external environment of automobile industry by using PEST analysis and Porter's five forces analysis. After the internal analyses that focus on the resource audit on brand, products, markets, technology, people and son on, the value chain analysis of the company will be conduct. Then the generic competitive strategies would be discussed through SWOT analysis, Ansoff Matrix and BCG Matrix in order to identify the general business strategy taken by the Ford Company. After specifying the company strategy by those analysis tools, the strategic evaluations would be drawn together with the strategy control methods. Finally, a suggested recommendation for the company future development will be mentioned at the end of the report. I. INTRODUCTION 1.1 Aim of The Report This report aim to identify the external environmental of the global automobile industry, measure and evaluate viable and sustainable marketing strategies using by the Ford Motor Company. Through appropriate theoretical concepts and models, together with appropriate methodologies, the organization within its contextual setting will be carefully examined, and justify recommendation will be mentioned. Though the report, how a successful corporation is operated and how its business strategy is implemented and controlled will be understood. 1.2 Company Background Ford......

Words: 12313 - Pages: 50

Premium Essay

Tesla Strategic Plan

...4/29/2011 BUS 496 Dr. Janis Dietz Table of Contents Table of Contents 1 Current Situation 2 Strategic Direction 23 Personal Assessment 26 Financial Analysis 30 Appendix A 33 Appendix B 36 Appendix C 39 Current Situation Introduction; Company Overview; Strategic History of Industry; Analysis of Industry; Strategic History of Organization; Mission Statement, Current Business Level Strategy; Current Strategy for the Major Operations/Functions of the Company; Description of the Organizational Structure, Culture, and Control Systems; Analysis of the Financial Position; VRIOS Analysis; SWOT Company Introduction and Overview “Why the Name ‘Tesla’? The namesake of our company is the genius Nikola Tesla, an inventor, electrical engineer, and scientist. Among his life's many inventions (and more than 700 patents) are the induction motor and alternating-current power transmissions. Without Tesla‘s vision and brilliance, our car wouldn't be possible. We're confident that if he were alive today, Nikola Tesla would look over our 100 percent electric car and nod his head with both understanding and approval” (Tesla Motors). Tesla Motors is an automotive manufacturing company that was founded in 2003. The company produces fully electric-powered cars, as well as modular battery packs. Currently, the company only has one car model on the market, the Roadster, of which only around 1500 has been sold. However, at a cost of around $100,000 for the Roadster, it......

Words: 10367 - Pages: 42

Premium Essay

Sonofson

...Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota,...

Words: 4841 - Pages: 20

Premium Essay

Industry Analysis in Context of the External Environment

...Table of Contents 1 INTRODUCTION 2 2 INDUSTRY ANALYSIS - A BROAD DEFINITION 2 3 EXTERNAL ENVIRONMENT 2 4 INDUSTRY ANALYSIS 2 4.1 Industry Attractiveness 3 4.2 Porters Five Forces Model 3 4.3 Industry Dynamics 4 5 INDUSTRY ANALYSIS OF MARUTI SUZUKI 4 6 MARUTI SUZUKI’S INTERNAL AND EXTERNAL ENVIRONMENT 4 6.1 Strengths, Weaknesses, Opportunities and threats 4 6.2 Maruti Suzuki Broad Environmental Forces 5 7 INDUSTRY ATTRACTIVENESS OF MARUTI SUZUKI 5 7.1 Bargaining power of customers: High 5 7.2 Bargaining power of suppliers: Medium 6 7.3 Existing competitors (rivalry’s): High 6 7.4 Threat of new entrants: Increase 6 7.5 Substitute Providers: Increasing 6 8 CONCLUSION 7 9 DECLARATION STATEMENT 8 10 BIBLIOGRAPHY 9 1 INTRODUCTION The purpose of this document is to critically explain what is meant by Industry analysis in context of the External environment. I will also analyse the attractiveness of the industry in which Maruti Suzuki is operating in. The analysis will be based on Porters Five Forces model which will comprise of looking at the power of buyers (Customers), the power of suppliers, existing competitors, potential competitors (threat of new entrants) and substitute providers (substitute products or services). 2 INDUSTRY ANALYSIS - A BROAD DEFINITION Osmond Vitez defines an industry analysis as a business function that is used to help organisations understand the market they are competing in and how this understanding can be used to......

Words: 2696 - Pages: 11

Premium Essay

Automotive

...Challenges for the automotive industry in an on demand environment Seven areas of strategic action Executive brief ibm.com/bcs Contents 1 1 1 3 4 7 Introduction The automotive industry is facing new and pressing challenges. Globalisation, individualisation, digitalisation and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create value will prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry. Based on this perspective, we will discuss strategic levers enabling OEMs to transform to on demand enterprises. Introduction Methodology The evolving automotive landscape The on demand challenge Brand management Customer relationship management 10 Core competency management 13 Software management 15 Quality management 17 Product development management 20 Expansion management 22 Strategic steps toward the on demand business 25 Conclusion 25 About the authors 26 About IBM Business Consulting Services 26 References Methodology The information, data and opinions presented in this paper are based on a series of interviews that IBM Business Consulting Services held with automotive industry experts, who......

Words: 9308 - Pages: 38

Premium Essay

Tesla Motor

...Tesla Motor’s Strategy Analysis Miguel A. Colmenares D. mcolmen@knights.ucf.edu Cellular 321 536 1593   ABSTRACT This paper work has been done with the intention of doing a review and analysis of the strategies that have been followed by the car company Tesla, from its beginnings to the present day. The main objective is to analyze how these strategies have driven the success so far has reached the mentioned company in a highly competitive market like the automotive market. Initially it is covering a historical remembrance of the automotive industry and how different companies competing in this market have achieved success at different times with different strategies. Following is a brief historical review of Tesla, with the intention to place it within the context of the automotive industry. Finally, is investigated Tesla’s strategies used from its birth until now, analyzing which have been the key to success for an small company could enter the automotive market and successfully compete, knowing that it is a market dominated by giants companies and recognized brands, and with a long tradition in the industry. Key Words: Tesla Motors, Electric Autos, Automotive Industry, Automotive Strategy. Contents 1. Introduction ……………………………………………………………………... 2. Methodology……………………………………………………………………… 3. Discussion………………………………………………………………………… 3.1. Automotive Industry’s Brief History and Strategies………………………….. 3.2. Modern Automotive Industry......

Words: 6649 - Pages: 27

Premium Essay

Tesla Motors Strategic Analysis

...Tesla Motors Strategic Analysis Prepared by: Lexen Beran Brenna Hayes Travis Heidemen Jenna Hughes Jake Latimer In Partial Fulfillment Of the Requirements For: MANGT 595: Business Strategy M/W/F at 12:30pm   1   Table of Contents Table of Contents…………………………………………………………………...……2 Executive Summary……………………………………………………………………...3 Introduction………………………………………………………………………………4 External Analysis………………………………………………………………………...5 Internal Analysis…………………………………………………………………………8 Strategic Challenges………………………………………………………………….…10 Strategic Recommendation……………………………………………………….……11 Implementation Plan……………………………………………………………...……13 Conclusion………………………………………………………………………………14 Bibliography……………………………………………………………….……………15 Appendices………………………………………………………………………………16   2   Executive Summary Tesla’s uniqueness and innovative products has served as a catalyst to an entire industry seeking an alternative to the complacent market of gas-powered only vehicles. But what strategies where utilized in their great success? How will the firm continue to innovate after the growth stage? This report will introduce you to Tesla and its current operating environment by examining the industry in which it operates via internal and external analysis. The report will tell of how Tesla pioneered technologies that were mostly untapped and unavailable to the masses. By examining the resources and capabilities of the firm, it will better help to delineate the...

Words: 4466 - Pages: 18

Premium Essay

Business

...ssing strategic alliances – both with traditional supply chain partners as well as with long-time competitors. As well, it has proved its worth at companies far removed from the relatively slow-clockspeed, manufacturing-intensive automotive industry. This paper describes the analysis process, the decision model, and the resulting improved process for value chain strategy at GMPT. The value analysis process emphasizes the need to balance quantitative financial considerations with less-easily quantifiable strategic issues. This model not only provided key decision support for value chain strategy, but also formed the foundation of a fast-response capability to emergent and disruptive strategic challenges. We describe why such a capability is of critical importance not only to companies such as General Motors, buy also to companies in very fast clockspeed industries such as on-line music and entertainment. Arvin Mueller, Group Vice-President of GM Powertrain from 1997 through 2001, comments on the Value Chain Strategy and its role in the strategic governance of GM’s global powertrain operations: Without a structured process for value chain strategy and formation, dealing with a rapidly changing business model in a huge, complex, and global industry provides only a hit-or-miss destiny. A systems approach to value chain strategy led to a partitioning of “Knowledge Assets” and “Supply Capabilities” within the vast business of engineering and manufacturing engines,......

Words: 6946 - Pages: 28

Premium Essay

Auto

...Business Competitiveness: Strategies for Automobile Industry Sumit Jain* Dr. R.K.Garg** Abstract Peter Drucker has called the automobile industry as "the industry of industries". During the last few years, the production and management systems have been revolutionized worldwide in the automobile industry. One of the major changes in the industry has been the opening up and growth of several emerging markets. The automotive industry is now facing new and pressing challenges. Globalization, individualizations, digitalization and increasing competition are changing the face of the industry. In addition, increasing safety requirements and voluntary environmental commitments have also contributed to the changes ahead. Size of the organization is no longer a guarantee of success. Only those companies that find new ways to create value may prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry. Based on this perspective, some strategic methodology which enabling them to transform into competitive enterprises has been discussed. The information and opinions presented in this paper are based on a series of interviews that held with automotive industry experts, who gave us the benefit of their extensive knowledge. Keywords: Globalization, competitiveness, success, environment Introduction The automotive industry is facing new and pressing challenges. Globalization, individualizations...

Words: 2160 - Pages: 9

Premium Essay

Bus475 Week 5 Final Paper

...Lear Corporation Business Model & Strategic Plan BUS/475 January 11, 2016 Table of Contents Executive Summary ……………………………………………………………………...….…3 Business Model and Strategic Plan Part I: Existing Business or New Business Division; Vision, Mission, and Value Proposition ………………………………………………....……4 New product or service for the new company division ………………………………...….….5 Describe how division addresses customer needs and competitive advantage ……………....6 Vision and business model for new division ……………………………………...….....……7 Explain how vision, mission, and values of the new division align with the company’s mission and vision ……………………………………………………….……….7 Summarize Division’s Strategic Direction ………………………………………….………..7 Guiding Principles and Values of Division ……………………………………….………….8 Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External …………………………………………….…………………….….10 Economic and legal and regulatory forces and trends ……………………………….……...11 Critique how well organization adapts to change ………………………..………….………11 Analysis and explanation of the supply chain ……………………………………………….12 Identify issues and opportunities …………………………………………………………….12 Business Model and Strategic Plan Part III: Assumptions, Risk and change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; The Communication Plan ………………….…………………………………14 ......

Words: 5916 - Pages: 24