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Strategic Management
Strategy Analysis of Indian IT company- Tata Consultancy Services (TCS)
Strategic Management
Strategy Analysis of Indian IT company- Tata Consultancy Services (TCS)

Aditi Puri, Harsha Jonnala, Huzaifa Dadarkar, Karan Jaiswal, Piyush Jain
Aditi Puri, Harsha Jonnala, Huzaifa Dadarkar, Karan Jaiswal, Piyush Jain

Table of Contents

INDIAN IT INDUSTRY OVERVIEW 3

INTRODUCTION 3

EXTERNAL ANALYSIS 3

PORTER’S FIVE FORCES MODEL (INDIAN IT INDUSTRY) 4

SWOT ANALYSIS - IT & ITES INDUSTRY 5

TATA CONSULTANCY SERVICES 6

INTRODUCTION 6

SWOT ANALYSIS ..7

TCS’ RESOURCES & CAPABILITIES ..8

TCS’ STRATEGY ANALYSIS ...9 Generic Business Strategies Global Strategies Corporate Level Strategies

RECOMMENDATIONS 14 REFERENCES .15

INDIAN IT INDUSTRY OVERVIEW

The IT-ITeS industry in India has today become a growth engine for the economy, contributing substantially to increases in the GDP, urban employment and exports, to achieve the vision of a “young and resilient” India. During the year, the sector maintained its double digit growth rate and was a net hirer. This growth has been fuelled by increasing diversification in the geographic base and industry verticals, and adaptation in the service offerings portfolio. Consequently, India has attained leadership position in the global sourcing market.

India is now the leading country in providing IT Enabled Services in the world. According to a recent study, Indian IT & ITES is expected to grow at around 8% to touch revenue of almost USD115 billion. NASSCOM, the premier institute which manages all the IT and ITES companies in India, estimated that the revenue of the IT Enabled Services will cross the revenues of IT industry by 2010.

The export revenue generated from ITES is about USD 78 billion and has a projection to grow up to more than US$ 150.22 billion by 2015.

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