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Strategic and Operational Plans

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Strategic and Operation Plans
MGT/521-Management

Strategic and Operational Plans Planning involves defining the organization’s goals, establishing strategies for achieving those goals and developing plans to integrate and coordinate work activities (Robbins & Coulter, 2012). Before planning can occur, review the mission and/or vision statement as the goals will reflect those statements. Another important aspect to planning is performing a SWOT analysis. A SWOT is an internal and external analysis of the organization’s strength, weakness, opportunities and threats. After a SWOT analysis has be performed, managers are ready to develop the strategic and operational plans by exploiting the strength and opportunities and reducing the threats and fixing the weaknesses. The strategic and operational plans will be based on the SWOT analysis. Strategic Plans The strategic plans establish the organization’s overall goals. For Pfizer, that is to be the premier innovative biopharmaceutical company. There are several way Pfizer can achieve that goal. One is by its large acquisition deals that will strengthen its R&D pipeline portfolio in the different therapeutic areas. Another is by utilizing this strong commercial infrastructure and sales infrastructure. Utilizing their external stakeholders such as doctors and patients, to gather information on their products via their sales force. The organization is well diversified geographically. A balanced revenue mix from diverse geographic markets shields Pfizer’s business from risks associated with adverse economic and political developments in a particular geographic region (Marketline.com, 2014). With the strategic plans established, the operational plans can be developed. Operational Plans The operational plans establish the organization’s particular operational goals. For Pfizer,

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