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Strategic Audit of Starbucks

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Chapter III
ERMITA’S CULTURAL MERIT

Philippines has different wonderful sites that every Filipino can be truly proud of. These places may be aesthetically pleasant but more importantly, they tell the history of the Filipino people which is translated to properties and built heritage. Some of these are recognized, designated and properly credited by the government while some are left by the development in the country. These properties and locations are also conserved and preserved as they are deemed important to the cultural heritage of the community. Ermita, Manila holds value of a heritage site. Considered today as a major commercial and business district, Ermita is a community that delivers to everyday life of not only the residents of Ermita, but also to people who live in the metropolis. Despite the prominent buildings and famous institutions that are located in the area, Ermita is also a home to significant and historic beginnings of Manila. The history and the developments are turned into concrete reminders in the fields of academe, research and medicine, religion, art, trade and industry, government and even private institutions which collectively contribute to the cultural merit of Ermita.

ACADEME AND RESEARCH The history of the Philippines according to written records started in 1521 upon the arrival of Magellan. As early as that, the natives already have their own system of writing. It was in 1768 when Jesuit priests arrived in the Philippines and they built a house in the settlement of Lagyo which is now Ermita, and a more formal form of education was introduced to the natives. Father Sedeno, a priest, became interested in constructing buildings and this is when stone structures like houses and schools were built. It was believed that one of their objectives was to educate the Filipino people (Foronda, 1986). They founded schools,

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