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Strategic Business Plan

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Strategic plan for TAG Motorsports
Todd Guthrie
BUS/475
June 25, 2012
Becky Shokraii

Strategic plan for TAG Motorsports
The economy may not be conducive to opening a new business however; the need for a local motorcycle manufacturer and repair business outweighs the economic outlook. TAG Motorsports will open with a vision, mission, and values that determine the strategic direction of the organization. A SWOTT analysis, balanced scorecard initiatives, communication plan, and monitor and control measures, as well as recommended actions for improved corporate citizenship are included.
Mission of TAG Motorsports
TAG Motorsports is a locally owned motorcycle manufacturer and repair business. It will manufacture custom motorcycles and trikes, as well as service all other manufacturers’ products. The mission statement for the business is “TAG Motorsports builds custom motorcycles and trikes, services and repairs all other manufacturers’ products, and treats their customers in an honest, transparent, and trusting environment”. This mission statement describes the firm’s product, market, and technological areas of emphasis, and it does so in a way that reflects the values and priorities of the firm’s strategic decision makers (Pearce II & Robinson, 2009). The vision of the company parallels the mission statement.
Vision of TAG Motorsports
The vision statement of TAG Motorsports clearly supports the organizations plans and goals. The vision statement for TAG Motorsports is to “Become the premier custom cycle and trike manufacturer in the West, by providing our customer with quality products and services through dedicated employees and partners”. This vision statement was developed to express the aspirations and intent of the organizations energies and resources to build a prosperous future (Pearce II & Robinson, 2009).

Values of TAG Motorsports
The...

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