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Strategic Choice and Evaluation

In: Business and Management

Submitted By crezentmoon
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Buckle, Inc. Strategic Choice and Evaluation
Takeisha Gilbert
University of Phoenix
STR-581, Strategic Planning and Implementation
Instructor: Suchitra Veera

The Buckle has had the opportunity to experience stability in a fluctuating market. Other organizations within its market have had close stores, file bankruptcy, lay off workers, and change distributors to save cost. It is important to understand the value discipline, generic strategy, grand strategy and rational that was essential in helping Buckle, Inc remain successful during economic hardships. Recommendations for what the organization should implement in future strategic planning will be given.
Value discipline The Buckle recognized that in an economy where consumers value quality items but are dealing with decisions to buy based on affordability should always offer layaway services. This service allows consumers to afford expensive brands that express individualism with stress free payment plans. Consumers no longer have to worry about handing over large amounts of money at one time but make timely payments before the end of the layaway period. The value the organization had to offer is (1) high end merchandise, (2) layaway opportunities (affordability), (3) custom screen printing services (customer service option, and (4) alteration service. No matter what a consumer’s wallet may look like it is a realization that he or she can still afford luxury brands with the layaway option. The availability of high end merchandise for consumers during economic hardships when other organizations are going for lower end cost merchandise to make sales helps to maintain an advantage. The idea that retail stores are built on quality products but will reduce the amount of quality for cost saving merchandise has been an issue for consumers. This causes consumers to lose respect for...

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