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STRATEGIC CHOICE AND EVALUATION PAPER

Strategic Choice and Evaluation Paper
Strategic, Planning, and Implementation/STR-581
Instructor: Sidney Morse
April 09, 2012

According to www.wellsfargo.com, “Wells Fargo and Company is a diversified financial services company that provides banking, insurance, investments, mortgages, consumer, and commercial financial services through more than 9,000 stores and 12, 211 ATMs and the Internet across the United States and Internationally. Wells Fargo is ranked fourth in assets and first in market value among their U.S competitors. The company’s vision is to satisfy all their customer’s financial needs and help them succeed financially (www.wellsfargo.com, 2012).” Strategic choices concern the “decisions about an organization’s future and the way in which it needs to respond to pressures and influences” (Farid, and Flynn, 2000). Strategic choice is a part of the strategic planning process that involves identifying and evaluating alternatives that leads to future opportunities. A good strategic choice has to be challenging enough to keep ahead of competitors but also achievable for the company (Farid, and Flynn, 2000). In this paper I will identify and evaluate my target firm Wells Fargo best strategic choices and alternatives the firm must consider to realize growth and opportunity.
Value discipline Value discipline is an alternative approach to generic strategy. This alternative focus on delivering superior customer value through three components: operational excellence, customer intimacy, or product leadership. Companies that focus in one of these disciplines, although simultaneously meeting industry standards in the other two, gain a sustainable lead in the other two markets (pg. 185, 2011). This led develops when a firm’s emphasize on one discipline, aligning phases of operations with it. Wells Fargo value

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